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According to Nikki Walker, who is Global Vice President Engagement, Associations and Communities at Iceberg partner MCI, associations are craving to get back to meeting face-to-face, yet prefer to hold a fully virtual substitute rather than hybrid. In this Deep Dive podcast, Walker examines how associations have evolved through COVID. From Associations Meetings International…
“Mini-Grants” for diversity, equity and inclusion are being used by the US Brewers Association to ferment legacy at craft beer sector events. One meeting funded was a 2021 hybrid conference at which local female music producers created beats inspired by different craft beers to attract new consumers. From Associations Now…
We are excited to spend 3 days with you exploring our common goals, how we can overcome our challenges and learn from each other. We have put together a program which we hope will inspire, provide learning, discussions and ample networking opportunity. We have summoned together a group of people who we believe will inspire…
The goal of the SAEF is to better understand what association’s challenges and obstacles are regarding hosting conferences, how we can assist and how we can work together to attract European and International association meetings to the Nordics. The international competition amongst destinations to host association business events grows fiercer year on year. Likewise, the competition…
The recent BestCities Global Forum explored how legacy-building with every conference can quickly lead to dramatic change. A trio of videos from the Iceberg partner event examines the ESTRO Madrid Project which yielded a €700 million legacy for cancer patients, the new Madrid PLUS tool for creating legacy, and the personal legacy of BestCities’ Jane Cunningham….
Dubai is growing its knowledge-based, diversified economy almost as quickly as it grows its skyline. Aiding this ambition is Expo Dubai 2020, an “accelerator and amplifier” in attracting associations and their meetings. When organisers first won the bid, they created two masterplans, one for Expo itself and one for its legacy. From Association Meetings International…
This global census covers all exhibition venues with a minimum of 5,000 square metres of gross indoor exhibition space. Regionally, Europe is home to 39 percent of the world’s total venue capacity, followed by the Asia-Pacific region (32 percent) and North America (20 percent). In terms of size, the number of “mega venues” (those with…
Re-imagining the future of events during a global pandemic is one of the industry’s biggest challenges. During the 2020 ICCA Congress, Iceberg partner ICCA delivered the Kaohsiung Protocol as a strategic recovery framework to guide the global meetings and events industry forward. Now, thanks to the guidance and input of its global community, ICCA is…
COVID-19 has accelerated the delivery of events in a digital environment, thus impacting the way participants make the decision to attend and engage in events. Best practices are rapidly changing with few benchmarks to guide success for organisations delivering business events across various factors and formats. PCMA and the AC Forum embarked on a research…
This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its…
The Strategic Alliance of the National Convention Bureaux of Europe has published a white paper on The Future Role and Purpose of Convention Bureaux, providing a shared vision of the convention bureau of the future and a visionary roadmap for further developing the role of convention bureaux in the coming decade. Intended as a conversation…
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