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Fake and predatory events provide little or no substance, if they even take place at all, create confusion in the marketplace, and siphon off the very same audiences that legitimate events work so hard to attract and educate. They are becoming a real problem in the meetings industry. What can be done? From PCMA…
Davos is perhaps best known for staging the World Economic Forum, which gathers around 3,000 leading figures from business, politics and science every year. As such, it also has the expertise and capacity to host association events, as Professor Geoff Richards, Director of the AO Research Institute Davos, can testify. From Boardroom…
London has just hosted the 33rd edition of the European Cities Marketing Summer School. This year’s event graduated 64 students from three continents, including four from the USA and Canada and five from South Africa. Brand new for 2019 was an innovative stronger connection between attendees and the host city. From European Cities Marketing…
During the 2017 Dubai Association Conference, the impact generated by associations was a key theme. Two years on, the second edition of the conference this December at the Dubai World Trade Centre will focus on the larger roles played across global society and “the societal impact of associations”. From Boardroom…
The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. Sid Das, Director of Digital Engagement at WWF (World Wide Fund for Nature) International, talks advancing global conservation globally. From Boardroom via Global Association Hubs Partnership…
New Zealand gave the AASA (Australasian Animal Studies Association) Conference 2019, “Decolonizing Animals”, an original spin when it hosted the event this July in Christchurch. Both local and international specialists, including indigenous perspectives, were all given a voice. Annie Potts, Director of the New Zealand Centre for Human-Animal Studies, explains. From Boardroom…
The event industry talks a lot about “experience” in meeting design, and that “experience” should always be “immersive”. But what does it mean in practice for planners? How should they build experience into meetings they run, and then how should that experience made immersive? From Maritz Global Events…
PCMA, the Professional Convention Management Association, has just published its annual “Best in Show” list. The ten stories include using art therapy at a haematology event, a heart rhythm meeting dropping registration fees for self-paying attendees from lower income countries, and a biomedical event letting students earn credit towards attendance costs by staffing the meeting. From PCMA…
The Iceberg prefers “familiarisation trips”. The rest of the sector uses the shorter “FAM trips”, usually with the capital letters. But why shout? For the second time, and now with accompanying video, one of our more particular partners pleads for industry excursions to remain lower case. From editor’s blog at Meetings & Incentive Travel…
Capita Travel & Events and NYS experts in behavioural science have explained how uses of the field’s techniques can foster collaboration and improve delegate experiences. First discussed in June during The Meetings Show, the methodology can be used to influence many factors, including choice of the most cost-effective meeting locations. From Meetings & Incentive Travel…
Shaun Vorster is Vice President of Business Integration and Activations at Dubai’s Expo 2020. Here he talks about that role, shares information on what to expect at the October 2020 launch, and discusses the place legacy holds in shaping both the programming of Expo 2020 and the afterlife of its venues. From the Event…
Iceberg partner AIPC, international association of congress centres, has just held its annual conference in Antwerp. At the Flanders Meeting and Convention Center, next to the city zoo, 150 delegates discussed future economics of such venues, the technology transforming them, and the expectations of big clients like Sibos and the European Society of Cardiology. From Boardroom…
The perspectives on outreach and legacy of associations, compared with destinations, have significant differences. So says a new study by MeetDenmark, the development association for business and event tourism in Denmark, and meetings consultancy and Iceberg partner GainingEdge. But the study also shows common ground to build on. From Boardroom…
Lyn Lewis-Smith, CEO of Business Events Sydney, recently joined a Trans-Tasman Business Circle’s #womenintechontour visiting San Francisco and Silicon Valley to gather intelligence on the skills and talent attraction strategies of US multinational corporations. Global meeting attendees present a ripe opportunity that is currently being overlooked. From Lyn Lewis-Smith via LinkedIn…
How do you create a cohesive community right across a global profession? Tracy Bury is Deputy Chief Executive of the World Confederation for Physical Therapy. Her portfolio includes the WCPT Congress, which in 2017 won the association an inaugural “Incredible Impacts” grant for its commitment to creating legacy. From BestCities Global Alliance…
Aaron Etra co-founded the Institute for Life Sciences Collaboration, which organises the ICMAN and ICNODAT conferences. He is also Chair of the Executive Committee of the Council of Organizations of the United Nations Association of the USA. Here he shares insights on youth empowerment with Iceberg parter BestCities Global Alliance. From Boardroom…
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