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MCI’s Nikki Walker: Associations and Events Through the Pandemic

According to Nikki Walker, who is Global Vice President Engagement, Associations and Communities at Iceberg partner MCI, associations are craving to get back to meeting face-to-face, yet prefer to hold a fully virtual substitute rather than hybrid. In this Deep Dive podcast, Walker examines how associations have evolved through COVID. From Associations Meetings International…  

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Brewers Association DEI Mini-Grants Ferment Beer Event Legacy

“Mini-Grants” for diversity, equity and inclusion are being used by the US Brewers Association to ferment legacy at craft beer sector events. One meeting funded was a 2021 hybrid conference at which local female music producers created beats inspired by different craft beers to attract new consumers. From Associations Now…

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Chemical Reaction: Science Conferences After the Pandemic

PCMA Editor-in-Chief Michelle Russell drew our attention to this discussion of how the model of scientific conference should be changing in the wake of the pandemic. It contains a fantastic example of serendipitous legacy, a chance meeting at a conference in Puerto Rico leading to some Nobel prize-winning CRISPR gene editing. From Chemistry World…

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Fast Forward 15 Founder Fay Sharpe OBE Talks Mentorship

Fay Sharpe, Founder of the mentorship programme Fast Forward 15, was awarded an OBE (Officer of the Order of the British Empire) in the Queen’s New Year’s honours for services to mentoring women, gender equality and charity fundraising. Sharpe has also retraced her career on M&IT’s Talks podcast. From Meetings & Incentive Travel…

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A New Word for the Serendipity of Events: “Liminality”

If attendees are missing the chance encounter at virtual events, the lack of “liminal” space in the environment may be the culprit. This can also be missing at in person events. Julius Solaris, VP of Marketing Strategy, Events at event tech company Hopin, gives us a new idea for planned serendipity, “liminality”. From PCMA…  

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PCMA CL22: Digital Attendee Experience Surveyed at Tech Village

Companies at Convening Leaders’ Tech Village at Caesars Forum were asked to identify what has changed about digital attendee experiences during 2021. The need for quality content with no “fluff” or “friction”, the opportunity for event delegates to socialise, and the chance to reach a global audience were among the key takeaways. From PCMA…

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UK Events: The £84bn Sector That Deserves Government Respect

The UK events industry as a whole is a vastly fragmented animal, before the pandemic worth £84 billion to the country every year. This leading article from Martin Fullard is a direct message for the UK’s Government, which calls for the industry now to be shown the respect it deserves. From Conference News…

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Jane Cunningham: Remembering Twelve Years at BestCities

The Iceberg ambassador Jane Cunningham (pictured centre with Lesley Williams and Nigel Brown promoting “Incredible Impacts” as “The Incredibles”) is leaving Iceberg partner BestCities Global Alliance after twelve years. The Iceberg will pay its own tribute elsewhere, but Jane has also given this interview to her own BestCities colleagues. From BestCities Global Alliance…

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Convening EMEA 2021: Sustainability Kept Front and Centre

PCMA’s Convening EMEA, which brought attendees from 29 nations together in Lausanne last October, started and ended on a sustainable note. Measures included giving the delegates a first-class pass on public transport, no paper handouts, and a hosting venue clad with columns of photovoltaic cells, the SwissTech Convention Center. Photo: Mattias Nutt. From PCMA…

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Making Events Inclusive Means Making Them Accessible for All

The bad experience of an Israeli minister, unable to enter a COP26 venue because she is a wheelchair user, reveals the distance planners still have to travel on accessibility and inclusivity. Lizzy Eaton, the Founder of Oddity Events and Marketing, remembers her own mistake on accessibility. From Meetings & Incentive Travel…

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COP26: A Watershed Moment Both for the World and Sector

It is hard to think of a conference with higher stakes than the 26th United Nations Climate Change Conference of the Parties. As well as the future of the entire planet, it also could define that of business events. Net Zero Carbon Events from JMIC, and Iceberg partner Positive Impact, played their part. From PCMA…

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ICCA and BestCities Talk About Association Legacy at IMEX America

During the recent IMEX America in Las Vegas, Iceberg partners ICCA and the BestCities Global Alliance collaboratively staged a deep dive workshop that explored “Legacy for Association Meetings”. With the use of templates taken from the toolkit of Copenhagen Legacy Lab, also an Iceberg partner, attendees worked to develop tangible solutions for sector challenges. From ICCA…

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COP26: Hosting the Ultimate International Climate Change Event

In terms of legacies left for the planet, COP26 is surely the most important business event ever to come to the UK. But what does it mean for Glasgow to deliver this ultimate global climate meeting? Voices include Iceberg ambassador Aileen Crawford, Glasgow Life Head of Tourism and Conventions. From Meetings & Incentive Travel…

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Turning Our Talk Into Action Over Net Zero Carbon Events

The Joint Meetings Industry Council pledge over Net Zero Carbon Events is not the end of the events industry, as some alarmists have decried, but rather a new beginning. But the key will be measurement. Here is how assorted Iceberg partners worked together to make progress on the issue, including Positive Impact. From Exhibition News…

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