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Coronavirus: Future Formats to Include Virtual and Hybrid

Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…

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Coronavirus: Mixed Association Voices Discuss Strategy II

The COVID-19 crisis is a great time for associations to rethink the way they function and deliver value. In the second part of a series, Iceberg partner Boardroom’s Advisory Board, a mix of key association voices, talks rethinking your revenue streams in a fast-changing world, as events are redesigned and revamped. From Boardroom…

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Gender Equality in MI Leadership: Trying to Shatter Glass Ceilings

Hillary Rodham Clinton chose the Javits Center for her election night party in 2016, but in the end didn’t shatter its glass ceiling. Leadership gender equality within the meetings industry was discussed at a Cvent CONNECT Europe panel in October hosted by BBC Director of Creative Diversity June Sarpong (pictured). From Meetings & Incentive Travel…

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Four Cities Linked: The Global Associations Hubs Partnership

Most ambitious destinations market meetings by targeting key economic growth sectors and by making good use of knowledge economy assets. GAHP, the Global Association Hubs Partnership, links up four such cities with strong association ecosystems and support. GAHP is also a partner of The Iceberg. From Association Meetings International…

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Coronavirus: Bill Gates’ 2015 TED Talk, and the Legacies Missed

The Iceberg exists to celebrate the legacies of business events. Sadly, sometimes the chance to create social legacies is strikingly missed. It’s a salutary lesson to look back at a TED talk from 2015 given on the subject of pandemic preparedness by philanthropist and Founder of Microsoft Corporation Bill Gates. From Boardroom…

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Virtual Events Guide: Train Staff, Attendees, Speakers and Exhibitors

As more events pivot to virtual, it’s crucial to be giving staff, attendees, speakers and exhibitors the help and training they need to be confident in the space. Here are some pointers to assist all four groups in getting comfortable with new technology and learning to engage effectively within a virtual environment. From Associations Now…

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Coronavirus: Changing Meeting Planners into Event Strategists

The spread of COVID-19 has many planners confronting big questions about the risk assessment, the crisis management and communication involved in bringing thousands of people together. Bill Reed, Chief Event Strategy officer at ASH, the American Society of Hematology, has just had to pull the plug on a meeting. From PCMA…

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Measuring the Value of Incentive Travel: Don’t Forget Soft Power

Profit and productivity rank high when buyers of incentive travel experiences list the objectives of their programmes. Except that isn’t the whole story. There’s a powerful narrative emerging around other objectives incentive travel sets out to achieve which has little to do with tangible metrics. From SoolNua’s Pádraic Gilligan at Padraicino…

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The Innovative Summit Reforming the Transit System of Sioux Falls

The Mayor of Sioux Falls in South Dakota, Paul TenHaken, was inspired to tackle his city’s inefficient transit system after attending a three-day, immersive classroom experience summit that kicked off the 2018 running of the Bloomberg Harvard City Leadership Initiative. This is a year-long professional development programme for over forty global mayors. From PCMA…

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Sustainable Agency: Legacy by Nature, Legacy by Name

The Iceberg doesn’t usually focus on the activities of individual agencies working across the meetings and events sector. But it is hard not to notice one founded at the same time as our very own little platform celebrating business event legacy, particularly when that agency is actually called “Legacy”. From Meetings & Incentive Travel…

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Davos 2020: The World Economic Forum Rank and File, Filed by Rank

The World Economic Forum Annual Meeting 2020 has just taken place in Davos, Switzerland. You might think those invited to attend are all part of the global elite, but the World Economic Forum actually assigns its delegates a category according to their level of importance. Photo: World Economic Forum / Valeriano Di Domenico.  From PCMA…

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Medical Meetings: Designing to Provide “Provider Wellness”

Workers in any industry can suffer from burnout, stress, anxiety and exhaustion. For those employed in the medical field, problems can be real and severe. So in the last few years planners have been designing medical meetings that provide some appropriate “provider wellness”, as well as more customary networking and education. From PCMA…

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The Slow Movement Says: Take Your Time with Slow Meetings

If the music of modern life seems too allegro, presto or prestissimo, then perhaps an occasional adagio is a good idea. The so-called Slow Movement started off as a protest against fast food, and now extends to many aspects of contemporary culture. So why not also hold slow meetings? From editor’s blog at Association Meetings International…

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The Inaugural Africa Association Summit Staged in Nairobi

Over 100 association executives from seven African countries have just gathered in the Kenyan capital Nairobi for the inaugural Africa Association Summit (AAS1). The two-day event was run by the African Society of Association Executives, in partnership with the Kenyatta International Convention Centre. AfSAE President Jeffers Miruka reports. From Boardroom…

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UFI’s Next Generation of Leaders Grant 2019 Winners: Part II

Every year Iceberg partner UFI, the global association of the exhibition industry, gives young and emerging sector talent the chance to advance via its Next Generation of Leaders Grant sponsored by Freeman. In the second of two-parts, the last two of the five 2019 awardees talk about what NGL mentoring means for them. From UFI…

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