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The Iceberg doesn’t usually focus on the activities of individual agencies working across the meetings and events sector. But it is hard not to notice one founded at the same time as our very own little platform celebrating business event legacy, particularly when that agency is actually called “Legacy”. From Meetings & Incentive Travel…
With a scientific consensus that we are already in a full-blown climate crisis, events are under widespread scrutiny for environmental impact. So are meetings now in a state of emergency? German Convention Bureau Director Matthias Schultze, UFI CEO Kai Hattendorf and Iceberg Founder James Latham are among the sector voices canvassed. From EventMB…
As Sherrif Karamat, President and CEO of the Professional Convention Management Association explains, PCMA and the PCMA Foundation have set a goal of raising at least $250,000 to help those affected by the recent bushfires in Australia and earthquakes in Puerto Rico. The first $50,000 is already committed. From PCMA…
2019 was the year veganism went mainstream. In 2020 Veganuary, or going vegan for January, is bigger than ever. One Iceberg publishing partner is sampling fast food vegan options, went vegan at Associations UK Congress 2019, and will again at all 2020 events. From editor’s blog at Meetings & Incentive Travel…
When an attendee posted video of a speaker’s lewd remarks at a financial services conference, it was actually the video poster who was breaking the rules, since the invitation-only event had a privacy policy. But the event in fact commended the poster and instead the billionaire panellist was barred from future events. From PCMA…
For Iceberg partner MCI, seven key industry trends are emerging as the new decade begins: human-centred technology, a new meaning to “live”, the move from “event planners” to “event strategists”, the evolution of personalisation, trust and ethics in the data economy, the power of brands, and sustainability in action. From MCI…
Carina Bauer, the CEO of Iceberg partner the IMEX Group, has been looking at four very positive industry trends for 2020 and beyond with her team: the “circular” economy, the UN Sustainable Development Goals, health and wellbeing (with increased focus on mental health), and how artificial intelligence can improve travel. From IMEX…
A lot has happened over the past year. Amidst all the political, social and technological goings-on, you may have missed big shifts in event design and experience strategy. The Design Studio™ of Iceberg partner Maritz Global Events just convened to discuss observations from 2019 and prognostications for 2020. From Maritz Global Events…
Meeting venues are facing increasing event acquisition, property and staff costs and competition from new venues. Planners are having to reconcile rising venue and travel costs with their flat budgets. Both groups are embracing technology in solving these challenges. Carl Law is a Development Manager at Capita Travel and Events. From Meetings & Incentive Travel…
Retail conference Shoptalk has just announced that its next conference, to be held in Las Vegas next March, will feature an all-women speaker lineup, including both the track sessions and main stage keynotes. The decision has been applauded as a bold move, but is not uniformly seen as a good idea. From PCMA…
“The majority of disabled people don’t travel to conferences because they expect their needs will not be met”. So says Alan Broadbent, an accessibility writer and consultant to the events industry. Three examples of inclusivity, a venue (ICC Wales), a meeting (Glasgow’s IASSIDD World Congress) and a city (Dubai), are analysed. From Association Meetings International…
The trend toward plant-based diets has made headlines recently, and this June the first Plant Based World Conference & Expo launched at the Javits Center in New York City. The inaugural event welcomed 3,737 attendees, including professionals from retail, specialty restaurant and food service, healthcare and distributors. From PCMA…
One of the biggest takeaways from the World Wildlife Fund’s research into ending food waste occurring in commercial kitchens was the need to clearly better communicate with meeting planners about the multiple ways in which they can reduce food waste. So says Monica McBride of WWF, who lists some approaches to follow. From PCMA…
It’s clear that food production and consumption needs to change, and radically, to safeguard the planet and feed a growing population. The best place to start for the business events industry is with food waste, and now the World Wildlife Fund (WWF) has been working on food conservation in convention centre kitchens and hotels. From PCMA…
Florian Gerdes is Marketing Manager Conventions at HCB, the Hamburg Convention Bureau. He describes here HCB’s approach to subvention during low demand, the relationship Hamburg has with UK, what the city has to offer the planners organising within prioritised knowledge sectors, its competition with Berlin and its recent secured bid wins. From Meetings & Incentive Travel…
Salespeople used to visualise reward for success through pictures placed on their desk, of a sports car, dream home or paradise location. Agency Strata Creative Communications’s Client Services Director and Head of Incentives, Mike Parrott, spells out how modern incentive events drive effective and sustainable growth in performance. From Meetings & Incentive Travel…
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