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Coronavirus: Changing Meeting Planners into Event Strategists

The spread of COVID-19 has many planners confronting big questions about the risk assessment, the crisis management and communication involved in bringing thousands of people together. Bill Reed, Chief Event Strategy officer at ASH, the American Society of Hematology, has just had to pull the plug on a meeting. From PCMA…

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#MEET4IMPACT: Legacy, Impact and Tourism New Zealand

Geneviève Leclerc is Chief Executive Officer of #MEET4IMPACT, and the best person to ask the difference between “legacy” and “impact”. This Iceberg partner is now working with Tourism New Zealand on the project “Enrich New Zealand – Conference Impact”. This will measure outcomes of three meetings held over two years. From PCMA…

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Coronavirus: Managing Event Risk While Event Planners Still Can

What next? The question is haunting meeting and event planners as the COVID-19 shows its contempt for national borders. There’s now grim fascination in seeing organisations responding quite differently to the unfolding crisis, and what this then says about our attitude to “known unknowns”. From editor’s blog at Association Meetings International…

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Beyond Tourism Event Legacies: BestCities’s Karen Bolinger

Many DMOs (Destination Marketing Organisations) have started to realise the true value of meetings and are tracking the social outcomes they deliver. Some governments include business events as part of policy. Karen Bolinger, Strategic Advisor at Iceberg partner BestCities Global Alliance, talks “beyond tourism” legacies. From City / Nation / Place…

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Coronavirus: Crisis’ Toll on Exhibitions Tackled by #Expochat

A recent Twitter #Expochat devoted an entire session to the coronavirus outbreak and its impact on US and global exhibitions. Industry leaders including Kai Hattendorf, MD and CEO of Iceberg partner UFI, talked through the shows being cancelled or seeing major absences from their Chinese delegations. Far more are going ahead than not. From UFI…

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Association Legacies: Keeping Leadership Ego Out of Impact Creation

Often legacies we leave behind are not as much under our control as we might like. Stylianos Filopoulos, Board Member of the European Society of Association Executives, argues that association leaders are not the sole drivers of association legacy, but caretakers who protect the vision that inspires and unites members and stakeholders. From Boardroom…

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Measuring the Value of Incentive Travel: Don’t Forget Soft Power

Profit and productivity rank high when buyers of incentive travel experiences list the objectives of their programmes. Except that isn’t the whole story. There’s a powerful narrative emerging around other objectives incentive travel sets out to achieve which has little to do with tangible metrics. From SoolNua’s Pádraic Gilligan at Padraicino…

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Coronavirus: Highlights of the Events Industry Council Webinar

The Events Industry Council recently held a webinar “Industry Discussion on Novel Coronavirus (2019-nCoV): Identifying Reliable Sources and Factors for Informed Decision Making”. The conversation centred on how organisers should approach the choices about whether or not to postpone or cancel an event. Photo: Huangdan2060. From PCMA…

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Tackling Homelessness: Protesting at the UN Climate Conference

Homeless hackathons, like those being held this year in Edinburgh, Montreal, Barcelona, Dundee and London, are one way for meetings to tackle this pressing social issue. The MD of organiser Gallus Events recently had a personal experience of homelessness outside COP25, the UN Climate Change Conference, in Madrid. From Association Meetings International…

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BOCOM: The Right Time to be Holding a Multisite Conference

The Iceberg recently published German Convention Bureau MD Matthias Schultze’s views about the multisite BOCOM conference being held this April. As the coronavirus crisis devastates the whole global meetings industry, this borderless communication event’s approach could perhaps not be more timely. From Matthias Schultze via LinkedIn…

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Fleshing Out Strategies for Meatless Menus at Meetings and Events

Both the Golden Globes and Screen Actors Guild served meatless meals during their award ceremonies this January. Meatless meals were also served up at Convening Leaders in San Francisco, sponsored by Iceberg partner IMEX. There are many good reasons to go meatless, but it’s not always easy getting attendees to stomach the idea. From PCMA…

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Coronavirus: Four Event Owner Approaches to Crisis Management

As global leaders form strategies to contain the spread of coronavirus, so also must event managers and owners. Four distinct requirements are critical to meet. That’s according to Sylvia André, the Vice President for Marketing and Communications at Iceberg partner MCI. The article links to Professional Convention Management Association resources on coronavirus. From PCMA…

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Conference Shame: Time to Let the Media Know Meetings Matter

“Conference shame” was the term used in a Bloomberg article about the threat to events of “the Greta effect”. So the sector now needs to get its “game face” on. Partners of the Iceberg IMEX, Positive Impact and GDS-Index have already done so. Photo: World Economic Forum / Manuel Lopez. From editor’s blog at Association Meetings International…

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Sustainability’s Four Pillars: The Meetings Industry Perspective

2020 began with disturbing images of burnt koalas and fears of their “imminent extinction”. Climate change has played a role in the catastrophic and unprecedented early fire season, and the meeting industry can take a lead in tackling this universal issue. Paula Blomster of MPI’s European Advisory Council explains. From Association Meetings International…

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Venue Accessibility: A Guide to Meeting Every Delegate’s Needs

Conference Aston Head Samantha Brown explains how the industry can meet the needs of all delegates through a new approach to venue accessibility. Delegates with sight, hearing and some lesser-known impairments need just as much consideration as attendees with restricted mobility. The value of proper training should never be underestimated. From Meetings & Incentive Travel…

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