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The 33rd ECM Summer School: Learning the London Experience

London has just hosted the 33rd edition of the European Cities Marketing Summer School. This year’s event graduated 64 students from three continents, including four from the USA and Canada and five from South Africa. Brand new for 2019 was an innovative stronger connection between attendees and the host city. From European Cities Marketing…

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Positive Impact’s UN SDG Commitment Survey: An Update

Through August, global meetings industry professionals were asked for comments and commitments about how the sector can support UN Sustainable Development Goals. Survey responses have now been analysed by Iceberg partner Positive Impact to form an “acceleration action” shared with the UN. CEO Fiona Pelham explains. From Positive Impact via YouTube…

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The Netherlands: Four Cities, Four Meetings, Four Ambassadors

Holland’s network of thought leaders plays a key role in attracting international association events and enhancing the country’s reputation as a knowledge hub. Here four key influential figures, instrumental in winning bids for Utrecht, The Hague, Amsterdam and Rotterdam, discuss the experience. The group includes Professor Peter Reiss (pictured at AIDS 2018). From Boardroom…

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Overtourism: Hosting the Crowd, Without Crowding the Host

When tourist visitors to a city greatly outnumber the resident population, it’s not hard to understand locals feeling crowded, some to the point of revolt. But is overtourism an issue for the meetings industry? What have selfie-stick wielding hordes that descend seasonally on top destinations have to do with business events? From PCMA…

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CVB Alliance Publishes Europe as a Meetings Destination Study

With the aim of analysing Europe’s potential as a meetings destination, a recent report, supported by nine members of the Strategic Alliance of the National Convention Bureaux of Europe, has identified economic, socio-political, technological and other industry trends that are now affecting the European meetings community. From Meetings International…

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Technology that Mimics Human Interaction Set to Change Events

Technology that mimics human behaviour and helps delegates to interact with each other is set to change the face of events, it has been claimed. The Tech Watch Award winners will be announced during IBTM World in Barcelona this November, and the experts on its judging panel have been discussing emerging trends. From Association Meetings International…

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IFLA World Library and Information Congress 2018: Booking KLCC

The choice of Kuala Lumpur for last year’s World Library and Information Congress proved to be a winner for both the delegates and destination. Over 3,500 participants from more than 120 countries met in the Kuala Lumpur Convention Centre, with support from convention bureau MyCEB and also 300 congress volunteers. From Association Meetings International…

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FAM Trips? There’s No Need to Shout about Industry Excursions!

The Iceberg prefers “familiarisation trips”. The rest of the sector uses the shorter “FAM trips”, usually with the capital letters. But why shout? For the second time, and now with accompanying video, one of our more particular partners pleads for industry excursions to remain lower case. From editor’s blog at Meetings & Incentive Travel…

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EURAM 2018: Managing Both Knowledge and Logistics in Reykjavik

With members in 49 countries, EURAM was founded to advance the academic discipline of management across Europe. Last year it held its conference at the University of Iceland in Reykjavik. Around 2,000 papers were reviewed in advance, and over 1,700 delegates took part. The legacy was a stronger society. Photo: Háskóli Islands. From Association Meetings International…

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ECM Conference Talks Transformation for Sustainability

The international conference just staged in Ljubljana, Slovenia, by Iceberg partner European Cities Marketing included thoughts about destination sustainability from Nobel prize winner and climatologist Lučka Kajfež Bogataj. Another Iceberg partner participating, the Global Destination Sustainability Index, also released its third white paper. From European Cities Marketing…

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JMIC’s Legacy Report: Sharing Stories Gives Advocacy Weight

“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…

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The Dubai Association Conference Spotlights Impact and Legacy

How can associations grow in a manner that creates a positive impact on society? This is the key question the five-year-old Dubai Association Centre is aiming to address this December at the Dubai World Trade Centre in the second edition of the Dubai Association Conference. Impact and legacy will be centre stage. From Boardroom…

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Associations Differing with Destinations on Outreach and Legacy

The perspectives on outreach and legacy of associations, compared with destinations, have significant differences. So says a new study by MeetDenmark, the development association for business and event tourism in Denmark, and meetings consultancy and Iceberg partner GainingEdge. But the study also shows common ground to build on. From Boardroom…

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Hong Kong: SAR Still Safe and Still Stable for Meetings and Events

Any manifestation of political instability can have a devastating effect on a destination’s perceived attractiveness for staging major events. Stuart Bailey, the CEO of a Hong Kong-based exhibition and conference organiser, believes that international impressions of the special administrative region’s recent protests are overblown, and should not deter either business or leisure visitors. From UFI…

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The Medical Meeting that Changed the Course of a Life

Dr Lance O’Sullivan certainly knows the power of conferences. Aged 17, the twice-expelled disruptive child from a deprived background was taken to a Māori medicine meeting by his aunt. A smart and charismatic doctor speaking there captured the teenager’s attention and started his career path as healthcare innovator. From Association Meetings International…

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The Canadian CVBs Seeking Business at London Tech Week

Five Canadian convention bureaux recently attended London Tech Week’s AI Summit at ExCeL. Their aim was to attract tech-related business events across to their own destinations, along with the inward investment that follows. Among them was Virginie De Visscher, Director of Business Development for Economic Sectors, Business Events Canada (third left). From Association Meetings International…

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