Host Destination: Gothenburg

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Age-Friendly Gothenburg Makes Winners Out of 8,000 Athletes Attending WMAC

Gothenburg used the city’s progressive social objectives and programmes, its membership of WHO’s Age Friendly Cities & Communities network, and the city’s 400th anniversary to successfully bid to host the 2024 World Masters Athletics Championship. The result: inspiration for local citizens to live healthier lives, lifelong friendships forged amongst the over 8,000 athletes in categories…

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Sports Events Turbo-Charge Gothenburg’s Gender Equality Drive

As is also the case with its strategy to attract international business events, Gothenburg doesn’t host football tournaments and other sporting events simply to drive tourism expenditure and bed-night figures, but as a means of advancing societally-important policy goals. In this case, the objective was to get more girls involved in organised sports – from…

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Gothenburg Way to Legacy: Collaboration the Driver of Mobility Transition

Last month, The Iceberg shared its introduction to three case studies of how the GDS-Award winning city is activating the attraction of business events to advance social, societal, and economic transformation, destination development, and positive change. “Sustainability is at the heart of everything we do,” claimed Katarina Thorstensson, Head of Sustainability at the city’s destination…

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How the Grown Ups Approach Event Legacy

The 7-times winner of the 8 GDS-Index Awards for Leadership, the city of Gothenburg in Sweden, share this long-awaited series from The Iceberg into the DMOs 3-part framework which provides a systematic approach to realising impact from business & professional events; The Gothenburg Way to Legacy… In this 4-part mini-series, we begin with an introduction…

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How Gothenburg Became One of the World’s Most Sustainable Places

From Forbes: Ask Katarina Thorstensson to define sustainability in tourism, and you might think you’re talking to a character in a Star Wars movie. Sustainability surrounds us, and it binds the galaxy together like the Force — at least her galaxy. Thorstensson, a sustainability strategist for Gothenburg, Sweden, says her city has been working on…

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Gothenburg in the Final Stretch of the GDS-Index 2024

From Meetings International: The Global Destination Sustainability Movement (GDSM) has announced the top five finalists for this year’s GDS-Index, which ranks the sustainability efforts of over 100 destinations world­wide. Gothenburg, ranked number one since 2016, is once again a finalist. The final ranking will be announced on 16 October in Bruges. Peter Grönberg, CEO of…

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International Forum on Quality and Safety in Healthcare 2022

From Göteborg & Co: Small steps towards a healthier lifestyle – a Gothenburg Way to Legacy project: The International Forum is one of the world’s leading health care meetings, inspiring healthcare leaders, practitioners and patients towards a better, safer and higher quality of care. Furthermore, the meeting has a strong population health prevention and promotion…

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How Meetings Can Contribute to Long-Term Impact

From Göteborg & Co: Gothenburg Convention Bureau has produced a guide on how meetings can be used to meet societal challenges and create long-term effects. The guide is for meeting organizers and associations who are interested in working strategically with long-term effects, also known as legacy – request a copy of our guide here.

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Gothenburg Leads 2022 GDS-Index

Gothenburg is the world’s most sustainable events city for a sixth year running as once again the Scandinavian destinations dominated Iceberg partner the Global Destination Sustainability Index. Bergen in Norway clinched second spot, with Copenhagen in third. The 2022 GDS-Index list was announced at the 61st ICCA World Congress in Krakow, Poland. From Association Meetings International…

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Book Extract: “Business Event Legacies” by Goodfellow

Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…

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24 November 2022

CDA | 9th TIC Expert Meeting, Gothenburg, Sweden

The TIC Expert Meeting offers a mix of incentive and exchange opportunities for all attendees. This is why the diversity of participants is of great importance. This event is for managers and TIC front office professionals coming from small and large cities and working for either public or private tourist information organisations – whether they…

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Global Destination Sustainability Index 2021

The GDS-Index is a performance improvement programme to make the business and leisure tourism industry more sustainable. In a collaborative effort it supports destination management organisations and convention bureaux to adopt, promote and recognise responsible and regenerative practices. Iceberg partner the Global Destination Sustainability Movement evaluates four key areas that it believes are vital to…

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The DMMO COVID-19 Continuity Checklist

In 2017 Iceberg partner European Cities Marketing, in partnership with Toposophy, published eight bold statements in The Future of DMOs: The ECM Manifest that set out a vision for what DMOs (destination marketing organisations) could and should become. The final of these statements warned of ‘‘The New Normal’’, a world in which ‘‘crises of every kind have…

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2 June 2020

*EVENT CANCELLED* UFI HR Forum 2020, Gothenburg, Sweeden

As lockdown continues across the globe in response to the ongoing pandemic COVID-19, this year’s HR Forum that was due to take place in Gothenburg on 2 – 3 June 2020 has been cancelled. Further details on the upcoming activities of the UFI HR Management Working Group will be shared at a later date.

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Gothenburg Leads 2019 GDS-Index Ranking

Gothenburg has lead Iceberg partner GDS-Index, the Global Destination Sustainability Index, for the fourth year running. The listing ranks sustainability performance in 50 business event destinations. At 58th ICCA Congress in Houston the GDS-Index Awards were announced as well, with Sydney receiving the Innovation trophy. From Meetings & Incentive Travel…

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4 March 2020

Astra Zeneca: Meetings “Vital Tool” in Medicine Innovation

One of the largest pharmaceutical companies in the world, British-Swedish multinational Astra Zeneca is responsible for research into and manufacture of many cutting-edge medicines. As Catherine Boissier, Associate Professor and Associate Director working as a Chemistry, Manufacturing and Control Project Lead in Gothenburg explains, meetings are a vital tool in that endeavour. From Meetings International…

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3 June 2020

José Zuniga Wins at Association Awards

José Zuniga of the International Association of Providers of AIDS Care has been named Executive Director of the Year in Gothenburg at the International and European Association Awards. The Association of the Year Award was the European Society of Endocrinology. The event is a highlight of the Associations World Congress. From Association Meetings International…

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Associations World Congress 2019 Held

Several hundred association executives and exhibitors from across the meetings industry have gathered in Gothenburg, Sweden, for the two-and-a-half day 2019 Associations World Congress. The event kicked off with a special forum for medical associations and an uplifting musical reception with performances from various choirs and orchestras. From Association Meetings International…

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Associations World Congress: Moving Between the Streams

The Associations World Congress has just taken place in Gothenburg, Sweden. After an opening forum for medical associations, with a keynote on collaboration from Volvo, a new format encouraged delegates to move freely between content streams. Highlights included sessions about governance, communications and also the association of the future. From Boardroom…

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