Sector: Healthcare

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A Balancing Act: Dutch Events and Associations Talk Autumn Strategy

In mid-June the Netherlands started to welcome international travellers back to its borders. There is no limit for maximum attendees at meetings and events, but associations even so are wary, and with countries like the US, India and Australia still unable to travel, planners are considering best strategy for the coming autumn. From Boardroom…

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PCMA Collaborates on Virtual Event Covering MI Business Models

The pandemic is forcing so many sectors to rethink how they operate, including business events. So PCMA, the 7,000-member association for the industry, collaborated with the National Speakers Association and also the International Association of Speakers Bureaus on a virtual event addressing new business models. From Forbes…

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RNC 2020: Three Key Takeaways from the Online Convention

2020’s RNC (Republican National Convention) offered event industry strategists another opportunity to see how organisers of a high-stakes, big-budget meeting can answer the challenges of capturing audience attention and engagement during the pandemic, still getting criticism over their choice of venues and lack of social distancing. From PCMA…

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The Bulb Launches Post-Lockdown Event Sustainability Guide

The Bulb, a UK-based sustainable event consultancy, has released a guide to help meeting organisers to navigate the “new normal” and make sure the progress made in creating a sustainable industry is not lost. The increase in need for PPE (personal protective equipment) has seen a rise in plastic pollution. From Meetings & Incentive Travel…

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DNC 2020: Five Key Takeaways from the Online Convention

2020’s DNC (Democratic National Convention) made history for being the first time a US national political convention was held online. For any professional working in the events industry, it was an historic chance to watch and learn from a high-profile, all-or-nothing experiment in how to capture audience attention and engagement. From PCMA…

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Seoul’s Events Recovery: Slow and Steady

Seoul cautiously resumed business events in June, starting with exhibitions and congresses. Dental meeting SIDEX was the first large-scale example with 4,860 attendees over two days. After their firm focus on sanitation protocols, organisers confirmed two weeks later that no COVID-19 cases had arisen after it. From Meetings & Incentive Travel…

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Strategy for Associations Going Virtual

While some associations are adapting quicker than others, there remains a general misconception on what is a virtual event. Is it anything as simple as a giant Zoom call, or does it entail more than that? Can simply renting a platform solve everything? What is the role now of event planners? Creating a virtual congress is as…

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IRF Pulse Survey: COVID-19’s Impact on the Incentive Travel Industry...

Earlier this year, the Incentive Research Foundation published the results of a pulse survey fielded between April 2nd and April 16th COVID-19’s Impact on the Incentive Travel Industry (April 2020). Given the continued challenges for the industry related to the pandemic, IRF fielded a study between July 1st and July 15th, 2020 to understand the…

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A New Tomorrow: Long Thinker Catalogue

As part of the #aNewTomorrow initiative, Iceberg partner ECM (European Cities Marketing) invited ten Long Thinkers – experts in their fields, industry influencers and purposeful changemakers – to look further ahead, beyond thee crisis and towards a New Tomorrow for tourism and destinations. These are now all compiled in this catalogue and shared anew. A…

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Dubai “Safest” Location Hosts AI Event

Dubai is the safest location in the world in which to host international exhibitions, according to a survey of 4,000 professionals in 130 countries by Messe Frankfurt Middle East. This July the Dubai World Trade Centre hosted the AiEverything conference, the region’s first in person business event since March. From Association Meetings International…

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CPhI South East Asia Postpones to 2021

Informa Markets has postponed CPhI South East Asia to May 2021. The event had been scheduled for November 2020 in Maung Thong Thani, Thailand. The meeting is set to return to the Impact Arena next year, and Informa will also create a CPhI South East Asia matchmaking platform online. From Exhibition World…

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Auto Equipment Shows Cancel after CES

AAPX (the Automotive Aftermarket Products Expo) and the co-located SEMA (Specialty Equipment Market Association Show) have together cancelled their shows due to run this November in Las Vegas. Virtual options will be explored. The loss of CES 2021 is now compounded by a further hit of $259 million and about 160,000 attendees. From Exhibition World…

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EMB Seeks Congress Stimulus Support

US exhibition professionals have been urged to support the call to Congress to include the industry’s concerns in any new deal to aid the economy. While they hammer out rival multi-million dollar economic stimulus bills, legislators are being asked by Exhibitions Mean Business to consider multiple provisions. From Exhibition World…

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70 Percent of Italian Events Cancelled

COVID-19 has had a heavy impact on the meetings industry in Italy, which has come to a virtual stop after five years of steady growth, according to new research. 69.7 percent of all events have been cancelled, 16.9 percent deferred until 2021 and only 13.4 percent postponed until autumn. From Meetings & Incentive Travel…

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Two Thirds Impacted by Trade Show Absences

Two-thirds of those who exhibit at business events say their absence has had a notable and detrimental impact on business. So says a study of the recovery of trade shows from research specialists Explori together with Iceberg partner UFI, the global association of the exhibition industry. From Exhibition World…

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Beyond Virtual Events: Destination Canada’s Chantal Sturk-Nadeau

After months of conference calls, webinars and online meetings, we recognise perhaps more than ever the role that business events play in exchanging ideas, building networks and fuelling innovation. So explains Chantal Sturk-Nadeau, Executive Director of Business Events at Destination Canada. From PCMA…

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Webcast: Meeting and Event Design Accepted Practices Guide

The Events Industry Council just released the “Meeting and Event Design Accepted Practices Guide” (see Research). More guides are to come from the EIC powered APEX COVID-19 Business Recovery Task Force. A webcast offered insights and answered audience questions about the new document. From Northstar Meetings Group…

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