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Coronavirus: How the Crisis Has Advanced Virtual Meetings

The coronavirus crisis has led to unprecedented interest in virtual events. For many organisers, this meant seriously looking into their possibilities, in some cases for the first time. But directly transposing the aims of a live event can mean missing the potential benefits of producing relevant and bespoke video content. From Meetings & Incentive Travel…

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Coronavirus: ExCeL’s NHS Nightingale Ready

ExCeL London has become an emergency hospital, called NHS Nightingale, with the conference and exhibition centre being put into service to treat the expected surge in coronavirus patients. Other UK venues are also being prepared as ancillary hospitals: Birmingham’s NEC, Manchester Central and Glasgow’s SEC Centre. From Association Meetings International…

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Coronavirus: IMEX CEO Reassures Las Vegas

After the cancellation of the major industry meeting IMEX Frankfurt, IMEX Group CEO Carina Bauer has been reassuring the sector that her company is “full steam ahead” for IMEX America in September. The Iceberg partner also discussed how staff are working remotely, and what is being learnt in that process. From Meetings & Incentive Travel…

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Coronavirus: UK Events Industry Promised an Amplified Voice

The coronavirus crisis is the biggest challenge ever faced by the events industry. Get ready for business as extremely unusual. In an editorial posted before the United Kingdom locked down, one Iceberg partner promised the UK meetings industry “to amplify its voice at every turn”. From Meetings & Incentive Travel…

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Coronavirus: Behind IMEX’s “Devastating Decision” to Cancel

Iceberg partner IMEX has just taken the “devastating decision” to cancel IMEX Frankfurt. Citing the danger of the German health ministry forcing a last minute shutdown very close to the trade show’s opening this May, the meetings industry stalwart has just given the sector a textbook lesson in how to make a difficult call. From PCMA…

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Beyond Food: Food and Mental Health

You are what you eat! But food isn’t just about physical health, it’s about mental health as well. So, in an industry where mental health is increasingly being scrutinised, how can food control mood? Beyond Food: Food and Mental Health (Lime Venue Portfolio website, registration required) Top Five Tips to Munch Your Way to Good…

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Coronavirus: Singapore Cancellations Mount

Singapore’s meetings industry has been badly hit by the coronavirus outbreak, with a string of significant association events withdrawing from the city as a result to mitigate their risk. The Association of Corporate Counsel, The International Anti-Counterfeiting Coalition and also Alzheimers Disease International have all cancelled or postponed. From Association Meetings International…

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IPA: UK Event Marketing Cuts to Reverse

The decisive general election result back in December gave a boost to UK marketing expenditure during the final quarter of 2019, according to the IPA Bellwether Report. Cuts to event marketing were seen over Q3 and Q4, but the report is optimistic about the sector for 2020 and 2021. From Meetings & Incentive Travel…

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University Conferences Boost Sales by £2m

UK Universities hosting conferences can expect to boost annual sales by around £2 million. So says a recent survey by CUBO, an association of university business officers. The figures released at CUBO’s Winter Conference at Edinburgh University show average income levels up by eleven percent against 2018. Photo: Alljengi. From Association Meetings International…

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Below the Waterline Talks: Association Meeting Legacy

The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the fourth of a series featuring significant meetings industry players, Iceberg founder James Latham catches up with BestCities Global Alliance Director of International Associations Jane Cunningham…

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