Found 144 Opinions
Viewing all Opinions
In April the event agency Freeman joined up with eighty other industry leaders to form Go LIVE Together as a response to COVID-19’s impact on live events. One month on Freeman CEO Bob Priest-Heck discusses the importance of advocacy, the status of government funding, and hopes for the future of the industry. From BizBash…
Reykjavik’s Harpa Concert Hall and Conference Centre says it is ready for the post-COVID-19 era. 2020 had been on track to be a record events year for the venue. May 4th saw Iceland’s lockdown lifted. On May 7th Harpa became one of the first conference halls in Europe to reopen. From Meetings International…
Iceberg partner UFI, the exhibition industry’s global association, staged an UFI Connects webinar on the role of government in exhibition industry recovery in Asia. It produced some great market insights, among them news of trade shows opening up in Shanghai this June, plus an update on the regional subsidies available. From Exhibition World…
Ancient King of Scotland Robert the Bruce once learned a lesson about patience watching a spider spinning its web. Now modern Scotland has sent a clear message to the world’s business events community in the wake of the country’s coronavirus lockdown: “we will wait for you”. From Boardroom…
Event professionals will need to have a flexible mindset and to adapt and evolve business practice in a world after the pandemic. So said Patrick Smith, Senior Vice President and CMO of Cvent, during EduMonday on PlanetIMEX, Iceberg partner IMEX Group’s new virtual platform. From Meetings International…
What might face-to-face meetings with neither a coronavirus vaccine nor effective treatment look like? Perhaps signing a waiver releasing the organiser from liability, an initial COVID-19 test and then daily checks of temperature? Those are some of the requirements of Metrock’s Voice of Healthcare Summit 2020 set for Boston this August. From PCMA…
Trade associations have a vital role to play in helping the industry and wider world to recover as pandemic lockdowns end. So there is real and pressing work now for them to do. The association champion Jennifer Jenkins is PCO Lead and Director at the British agency Worldspan. From Association Meetings International…
Adapt, survive, thrive. Not a choice, but a necessity in the future. So says Smyle Founder and Group Executive Director Rick Stainton, here offering a long-range view on assessing the current economic conditions, lower delegate appetite for business travel, and the role in the mix of virtual and hybrid. From Meetings & Incentive Travel…
Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…
COVID-19 has made virtual events necessary, acceptable and habitual. The crisis will change the industry beyond recognition in that meeting face-to-face will not take place for a while at anything like the usual scale and frequency. In the mid to longer term, social distancing and hygiene protocols will also transform. From SoolNua’s Pádraic Gilligan at Padraicino…
From creating virtual trade shows to turning a mere three-day event into a multi-week offering, planners are getting experimental as they pivot their meetings to virtual. The current reality requires improvisation simply to keep things moving, and that can sometimes turn out to be something of a creative shot in the arm. From Associations Now…
Oscar Cerezales (pictured on right), Global Executive VP Corporate and COO Asia Pacific at Iceberg partner MCI, received the prestigious PCMA Chairman’s Award in January. Today he’s at working from his Singapore home, while pondering the flexible, diversified, and consolidated events industry that will emerge beyond coronavirus. From Event Crisis…
COVID-19 has struck a blow to many associations by halting their key source of revenue: the massive annual meeting. With the timescales of lockdown uncertain, associations should try out new ways to support and connect members. So says the CEO of Iceberg partner TMG (Talley Management Group), Gregg Talley. From Northstar Meetings Group…
The coronavirus crisis has led to unprecedented interest in virtual events. For many organisers, this meant seriously looking into their possibilities, in some cases for the first time. But directly transposing the aims of a live event can mean missing the potential benefits of producing relevant and bespoke video content. From Meetings & Incentive Travel…
There has never been a more vital time for the services and value that associations provide, at precisely the moment traditional business models are falling apart. With a strong focus on societal mission, and by making urgent challenges the top priority, associations now have a unique opportunity to make difference. From Martin Sirk via Boardroom…
In the wake of so many meetings cancelling due to the COVID-19 crisis, and the resultant economic losses, the Founder of The Iceberg James Latham has been discussing how event organisers are reacting, and why the sector could be leading the charge when business does start to return to normal. From Duetto…
Powered by 
