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Brewers Association DEI Mini-Grants Ferment Beer Event Legacy

“Mini-Grants” for diversity, equity and inclusion are being used by the US Brewers Association to ferment legacy at craft beer sector events. One meeting funded was a 2021 hybrid conference at which local female music producers created beats inspired by different craft beers to attract new consumers. From Associations Now…

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Chemical Reaction: Science Conferences After the Pandemic

PCMA Editor-in-Chief Michelle Russell drew our attention to this discussion of how the model of scientific conference should be changing in the wake of the pandemic. It contains a fantastic example of serendipitous legacy, a chance meeting at a conference in Puerto Rico leading to some Nobel prize-winning CRISPR gene editing. From Chemistry World…

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A New Word for the Serendipity of Events: “Liminality”

If attendees are missing the chance encounter at virtual events, the lack of “liminal” space in the environment may be the culprit. This can also be missing at in person events. Julius Solaris, VP of Marketing Strategy, Events at event tech company Hopin, gives us a new idea for planned serendipity, “liminality”. From PCMA…  

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PCMA CL22: Digital Attendee Experience Surveyed at Tech Village

Companies at Convening Leaders’ Tech Village at Caesars Forum were asked to identify what has changed about digital attendee experiences during 2021. The need for quality content with no “fluff” or “friction”, the opportunity for event delegates to socialise, and the chance to reach a global audience were among the key takeaways. From PCMA…

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PCMA CL22: Leaving a Legacy of Childhood Literacy in Las Vegas

Hospitality Helping Hands (HHH) during PCMA Convening Leaders 22 left a legacy advancing child literacy across 62 schools in the Las Vegas area. The nonprofit Spread the Word Nevada brought in four big boxes to Caesar’s Forum with 10,000 books for children that volunteers sorted and prepped. PCMA’s Foundation also donated $10,000. From PCMA…

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Event Travel Retrain: London to Barcelona, The Sustainable Way

Anna Abdelnoor, Co-founder of the event sustainability body Isla, took a different journey to IBTM World in Barcelona this year. To show her commitment to slow travel, Anna opted for rail over air, and producd 97 percent lower carbon emissions than she would have had she flown. From Meetings & Incentive Travel…

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Convening EMEA 2021: Sustainability Kept Front and Centre

PCMA’s Convening EMEA, which brought attendees from 29 nations together in Lausanne last October, started and ended on a sustainable note. Measures included giving the delegates a first-class pass on public transport, no paper handouts, and a hosting venue clad with columns of photovoltaic cells, the SwissTech Convention Center. Photo: Mattias Nutt. From PCMA…

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Making Events Inclusive Means Making Them Accessible for All

The bad experience of an Israeli minister, unable to enter a COP26 venue because she is a wheelchair user, reveals the distance planners still have to travel on accessibility and inclusivity. Lizzy Eaton, the Founder of Oddity Events and Marketing, remembers her own mistake on accessibility. From Meetings & Incentive Travel…

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COP26: A Watershed Moment Both for the World and Sector

It is hard to think of a conference with higher stakes than the 26th United Nations Climate Change Conference of the Parties. As well as the future of the entire planet, it also could define that of business events. Net Zero Carbon Events from JMIC, and Iceberg partner Positive Impact, played their part. From PCMA…

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ICCA and BestCities Talk About Association Legacy at IMEX America

During the recent IMEX America in Las Vegas, Iceberg partners ICCA and the BestCities Global Alliance collaboratively staged a deep dive workshop that explored “Legacy for Association Meetings”. With the use of templates taken from the toolkit of Copenhagen Legacy Lab, also an Iceberg partner, attendees worked to develop tangible solutions for sector challenges. From ICCA…

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COP26: Hosting the Ultimate International Climate Change Event

In terms of legacies left for the planet, COP26 is surely the most important business event ever to come to the UK. But what does it mean for Glasgow to deliver this ultimate global climate meeting? Voices include Iceberg ambassador Aileen Crawford, Glasgow Life Head of Tourism and Conventions. From Meetings & Incentive Travel…

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Turning Our Talk Into Action Over Net Zero Carbon Events

The Joint Meetings Industry Council pledge over Net Zero Carbon Events is not the end of the events industry, as some alarmists have decried, but rather a new beginning. But the key will be measurement. Here is how assorted Iceberg partners worked together to make progress on the issue, including Positive Impact. From Exhibition News…

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M&IT Webinar: Event Sustainability in The Next Normal

In this M&IT webinar, a panel of experts joined editor Paul Harvey to dive into what sustainability will look like in “The Next Normal”. The group discussed the polluting reality of the meetings industry and conjured up solutions to combat waste and stay “on the right side of history”. From Meetings & Incentive Travel…

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