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Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…
Hillary Rodham Clinton chose the Javits Center for her election night party in 2016, but in the end didn’t shatter its glass ceiling. Leadership gender equality within the meetings industry was discussed at a Cvent CONNECT Europe panel in October hosted by BBC Director of Creative Diversity June Sarpong (pictured). From Meetings & Incentive Travel…
Last month Iceberg partner IMEX was forced to cancel its Frankfurt show. Group CEO Carina Bauer has spoken previously about the journey to cancellation, but now the Iceberg ambassador talks more about taking that difficult decision, and also about crisis management, team spirit and of course IMEX America. From EventMB…
In January, the Javits Center in New York was hosting a meet-and-greet for the American Kennel Club. Now the space is housing 2,600 hospital beds. Across the US the story is the same, inside venues like McCormick Place in Chicago and the Michigan Expo Center. But why choose them for this use? From Fast Company…
Once they relied on actors or even mannequins, but more and more medical associations now involve real patients in their congresses. Whether as speakers, panellists or co-designers, they add a different perspective. The result is meetings that are engaging, insightful and enlightening. From Association Meetings International…
With the COVID-19 pandemic taking us into uncharted territory, there is no better time for associations to rethink the way they operate and deliver value. In the first part of a series, a mix of leading association voices, Iceberg partner Boardroom’s Advisory Board, talks through their individual and group experiences. From Boardroom…
As the World Health Organization designated COVID-19 a pandemic, and the US announced more flight restrictions, so PDPW (Professional Dairy Producers of Wisconsin) was one week away from welcoming over 1,200 attendees to its annual Business Conference in Madison. Converting the meeting to virtual was the only way forward. From PCMA…
The coronavirus crisis has led to unprecedented interest in virtual events. For many organisers, this meant seriously looking into their possibilities, in some cases for the first time. But directly transposing the aims of a live event can mean missing the potential benefits of producing relevant and bespoke video content. From Meetings & Incentive Travel…
Māori culture gives New Zealand its distinct identity, but is also moving centre stage at meetings hosted in the country. This was very evident during the 2019 International Union for Health Promotion and Education Conference, which drew to Rotorua 1,185 attendees from 73 countries. From Association Meetings International…
Most ambitious destinations market meetings by targeting key economic growth sectors and by making good use of knowledge economy assets. GAHP, the Global Association Hubs Partnership, links up four such cities with strong association ecosystems and support. GAHP is also a partner of The Iceberg. From Association Meetings International…
In the wake of so many meetings cancelling due to the COVID-19 crisis, and the resultant economic losses, the Founder of The Iceberg James Latham has been discussing how event organisers are reacting, and why the sector could be leading the charge when business does start to return to normal. From Duetto…
The Iceberg exists to celebrate the legacies of business events. Sadly, sometimes the chance to create social legacies is strikingly missed. It’s a salutary lesson to look back at a TED talk from 2015 given on the subject of pandemic preparedness by philanthropist and Founder of Microsoft Corporation Bill Gates. From Boardroom…
Meetings Africa 2020 already seems so long ago. As the world struggles to tackle COVID-19, not only have major conferences and exhibitions in Asia, Europe and America been cancelled, but Africa is also feeling the crisis. Interviews include Gregg Talley, President and CEO of Iceberg partner Talley Management Group. From the Event…
As more events pivot to virtual, it’s crucial to be giving staff, attendees, speakers and exhibitors the help and training they need to be confident in the space. Here are some pointers to assist all four groups in getting comfortable with new technology and learning to engage effectively within a virtual environment. From Associations Now…
Iceberg partner IMEX has just taken the “devastating decision” to cancel IMEX Frankfurt. Citing the danger of the German health ministry forcing a last minute shutdown very close to the trade show’s opening this May, the meetings industry stalwart has just given the sector a textbook lesson in how to make a difficult call. From PCMA…
GESS Dubai is a global exhibition showcasing educational products, plus a CPD accredited conference. Held at the end of February, the 13th edition of the show was to feature a Chinese pavilion with 30 companies confirmed as exhibiting. Ten, plus one more international exhibitor, cancelled participation because of the COVID-19 crisis. From UFI…
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