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From creating virtual trade shows to turning a mere three-day event into a multi-week offering, planners are getting experimental as they pivot their meetings to virtual. The current reality requires improvisation simply to keep things moving, and that can sometimes turn out to be something of a creative shot in the arm. From Associations Now…
Hillary Rodham Clinton chose the Javits Center for her election night party in 2016, but in the end didn’t shatter its glass ceiling. Leadership gender equality within the meetings industry was discussed at a Cvent CONNECT Europe panel in October hosted by BBC Director of Creative Diversity June Sarpong (pictured). From Meetings & Incentive Travel…
Last month Iceberg partner IMEX was forced to cancel its Frankfurt show. Group CEO Carina Bauer has spoken previously about the journey to cancellation, but now the Iceberg ambassador talks more about taking that difficult decision, and also about crisis management, team spirit and of course IMEX America. From EventMB…
Once they relied on actors or even mannequins, but more and more medical associations now involve real patients in their congresses. Whether as speakers, panellists or co-designers, they add a different perspective. The result is meetings that are engaging, insightful and enlightening. From Association Meetings International…
With the COVID-19 pandemic taking us into uncharted territory, there is no better time for associations to rethink the way they operate and deliver value. In the first part of a series, a mix of leading association voices, Iceberg partner Boardroom’s Advisory Board, talks through their individual and group experiences. From Boardroom…
Oscar Cerezales (pictured on right), Global Executive VP Corporate and COO Asia Pacific at Iceberg partner MCI, received the prestigious PCMA Chairman’s Award in January. Today he’s at working from his Singapore home, while pondering the flexible, diversified, and consolidated events industry that will emerge beyond coronavirus. From Event Crisis…
Everything has changed. Meeting and travel are banned. Venues are hospitals. Events are online. We are learning so much about ourselves, but also need the world outside to learn about us and our £70 billion sector. Together we have to keep banging the drum. From editor’s blog at Meetings & Incentive Travel…
COVID-19 has struck a blow to many associations by halting their key source of revenue: the massive annual meeting. With the timescales of lockdown uncertain, associations should try out new ways to support and connect members. So says the CEO of Iceberg partner TMG (Talley Management Group), Gregg Talley. From Northstar Meetings Group…
The coronavirus crisis has led to unprecedented interest in virtual events. For many organisers, this meant seriously looking into their possibilities, in some cases for the first time. But directly transposing the aims of a live event can mean missing the potential benefits of producing relevant and bespoke video content. From Meetings & Incentive Travel…
Globalisation, the world’s closer integration, is under attack. After nativism, terrorism and of course climate change, now a microscopic pathogen is even stopping us from gathering to meet. If globalisation does have a positive legacy though, international association meetings may be the best of what closer integration gives society. From Association Meetings International…
International travel is now all but shut down and meetings are either cancelled, postponed or online. It’s hard to think about rebuilding while still in the eye of the storm, but it’s nevertheless vital. Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg, talks sector recovery. From JMIC…
There has never been a more vital time for the services and value that associations provide, at precisely the moment traditional business models are falling apart. With a strong focus on societal mission, and by making urgent challenges the top priority, associations now have a unique opportunity to make difference. From Martin Sirk via Boardroom…
In the wake of so many meetings cancelling due to the COVID-19 crisis, and the resultant economic losses, the Founder of The Iceberg James Latham has been discussing how event organisers are reacting, and why the sector could be leading the charge when business does start to return to normal. From Duetto…
As more events pivot to virtual, it’s crucial to be giving staff, attendees, speakers and exhibitors the help and training they need to be confident in the space. Here are some pointers to assist all four groups in getting comfortable with new technology and learning to engage effectively within a virtual environment. From Associations Now…
The associations sector is vast and diverse, but one community dealing with particular challenges is that of the medical associations. Significant demographic changes are changing how healthcare professionals work and meet together. Ben Hainsworth, Managing Director at EASL (home of hepatology) explains what these are. From Boardroom…
Iceberg partner IMEX has just taken the “devastating decision” to cancel IMEX Frankfurt. Citing the danger of the German health ministry forcing a last minute shutdown very close to the trade show’s opening this May, the meetings industry stalwart has just given the sector a textbook lesson in how to make a difficult call. From PCMA…
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