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2019: Data Ethics, Screen Time, Diversity, Inclusivity and Sleep

Five Convene editors have been examining meeting trends for 2019. Big data now needs data ethics. We will pay more attention to attention itself and our use of technology in groups. New kinds of benchmarks are emerging to measure diversity and inclusivity. Sleep is now very much part of any focus on wellbeing. From PCMA Convene…

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2018: Climate Change, #MeToo, the War on Plastic and Brexit

As 2018 leaves its footprints on the sands of time, here’s to the past extraordinary year. The last twelve months brought great change to the meetings industry, from the #MeToo movement, to the war on plastic, and to fears about climate change. That’s before even the dreaded “B” word. From Meetings & Incentive Travel…

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Panels Not Manels III: Research Highlights Gender Discrepancy

After conducting research for the recent “Gender Diversity & Inclusion in Events” report, reviewing over 60,000 speakers at business events in 23 countries between 2013 and 2018, event software company Bizzabo found that on average more than two thirds (69 percent) of speakers were male, with less than one third female. From PCMA…

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Event Security: A Planner’s Strategy to Combatting Threat

Steff Berger is Managing Director of VOBE – Inspires People, which organises events of up to 20,000 attendees for mainly European associations. Here the conference consultant and event planner shares expertise in crisis management, from counterterrorism measures like airport scanners, to working with local authorities to minimise risk, and the potential threat of cyberattacks. From PCMA…

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The Association for Women in Events: Diversity and Inclusion

The President of the Association for Women in Events has spoken about the importance of diversity and inclusion in the industry. Kiki J Fox (pictured top right) discussed career advancement resources, what women have to offer the industry, the #MeToo movement, AWE’s goals, and the recurring subject of gender diverse panels. From Meetings & Incentive Travel…

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UFI: Five Key Industry Trends Impacting Exhibitions

The team at UFI, the exhibition industry’s global association and an Iceberg partner, used UFI’s Global Congress, and other conversations around the world, to isolate and identify core themes that will be impacting the global sector. Kai Hattendorf, UFI’s CEO and MD, lays out five industry trends to watch out for in 2019. From UFI…

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The Global Association Hubs Partnership: Growing Above Average

The Global Association Hubs Partnership, founded in Autumn 2015 and an Iceberg partner, brings together four major hubs across America, Europe, the Middle East and Asia. As it passes its third anniversary, Brussels, Dubai, Singapore and Washington DC are enjoying association growth of 2.5 percent, well above the global average of 0.9 percent. From Boardroom…

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Ensuring Accessibility: A Planner’s Guide to Best Practice

Accessibility is a concept buzzing around the business events industry, but what do planners need to know to ensure awareness at congresses? According to new research from Iceberg partners BestCities Global Alliance and GainingEdge, working with Rehabilitation International, universal accessibility is now key to business growth, knowledge sharing and increased competitiveness for destinations. From PCMA…

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Incredible Impacts: A Winning Approach to Creating Legacy

The second round of grants from the International Congress and Convention Association and BestCities Global Alliance’s “Incredible Impacts” awards have just been awarded to associations whose meetings create longterm legacies. Jane Cunningham, Director of International Associations at BestCities, breaks down this year’s winning entries and discusses what the judges are looking out for. From BestCities Global Alliance…

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Incentive Travel: Weathering the Headlines

Now companies have to respond almost immediately to bad publicity, overreaction is the danger. When the positive benefits of an activity aren’t understood, the damage can be even greater. Our incentive specialist looks at headlines the sector has weathered and what they say about the real value of incentive travel. From SoolNua’s Pádraic Gilligan at Padraicino…

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Associations Growing Global I: International Coach Federation

The Iceberg is publishing a series of interviews jointly produced by our partners Boardroom and the Global Association Hubs Partnership. The contributors are all addressing the increasing decentralisation and globalisation of large international associations. The series is starting with Magdalena Mook, Executive Director and CEO of ICF, the International Coach Federation. From Global Association Hubs Partnership…

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Meetings Need to Become Part of the Innovation Economy

Meetings need to become part of the innovation economy, according to the recent ICCA Congress in Dubai, and this “new industrial revolution” needs fresh thinking from suppliers. The discussion included city expert Greg Clark and Vienna’s Christian Mutschlechner, who joked that planners might soon 3D print their own venues. From editor’s blog at Meetings & Incentive Travel…

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Global Economic Significance of Business Events: Video

A new study has found that the business events industry boosts global gross domestic product by $1.5 trillion. Karen Kotowski, CEO of the Events Industry Council, which is behind the Global Economic Significance of Business Events report, discusses its findings with Carina Bauer, CEO of IMEX, which was one of the partners in the research. From IMEX…

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Incentive Travel and Higher Purpose: Not What or How, But Why?

The recent Incentive Travel Industry Index has detected changes in the sector’s rationale. While the top reasons remain sales, revenue and overall profitability, some “softer” objectives have climbed up the rankings and are impacting event design and desired outcomes. In particular, improving relationships between workers and management now holds second place. From SoolNua’s Pádraic Gilligan at Padraicino…

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The Association Model: Not a Dead End After All, Says Research

The rise of the ‘individual’, modern consumerism, social media, open-source publishing: all have been cited as reasons why the traditional association model is doomed. It’s a viewpoint which does assume that associations are incapable of self-reform. And yet industry research keeps showing the number of international association meetings going up and up. From Association Meetings International…

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Incentive Growth: Spending More Budget on More Attendees

Company spending on incentive programmes is growing with the evidence that they’re effective at driving productivity. But research from the Society for Incentive Travel Excellence, an Iceberg partner, has found that while budgets have increased, average spending per attendee has remained the same for most. More employees are being invited on trips. From Skift…

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