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Six Key Trends and Eight Ways in Which DMCs Still Add Value

Prague in the Czech Republic is not only a major meetings destination, but also home of the AIM Group International office of Bob Novak. Novak has written a white paper, “How to Create a Truly Unique Destination Experience and the Latest DMC Trends”, which discusses the current evolution of destination management companies. From PCMA…

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Thinking Before Using: Creating the Ethos of a Sustainable Venue

London’s 15Hatfields was set up as a sustainable venue in 2008, avoiding single-use plastics from day one. The venue needed to find a general manager who could embody this environmentally-minded ethos. Warren Campbell has been helping clients embrace sustainability in Central London ever since. From Meetings & Incentive Travel…

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Advocacy: Clear Goals, Good Storytelling and Industry Coalition

The Iceberg sits at the heart of the advocacy that the meetings industry makes to the world outside. But how do those who represent and defend the sector see their role? The views here include those of two Iceberg partners: IMEX Manager Natasha Richards and European Cities Marketing President Dieter Hardt-Stremayr. From Conference & Incentive Management…

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BestCities Global Alliance: Harness the Power of Partnership

Paul Vallee is Managing Director of Iceberg partner BestCities Global Alliance. Paul is also Executive Consultant with GainingEdge, another Iceberg partner which provides services exclusively to the meetings industry. Here he discusses the growing trend of partnership in associations and how the industry can benefit from such collaboration. From BestCities Global Alliance…

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Future Meeting Space: Analysis from GCB’s Matthias Schultze

Matthias Schultze, MD of the German Convention Bureau, has been discussing the future of meetings on the back of GCB’s research project, Future Meeting Space, recently launched at PCMA Convening Leaders in Pittsburgh. Diversity, disruption, format innovation, knowledge transfer, networking, and accommodating the shy and less tech-savvy are all covered. From Meetings & Incentive Travel…

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2019: Data Ethics, Screen Time, Diversity, Inclusivity and Sleep

Five Convene editors have been examining meeting trends for 2019. Big data now needs data ethics. We will pay more attention to attention itself and our use of technology in groups. New kinds of benchmarks are emerging to measure diversity and inclusivity. Sleep is now very much part of any focus on wellbeing. From PCMA Convene…

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2018: Climate Change, #MeToo, the War on Plastic and Brexit

As 2018 leaves its footprints on the sands of time, here’s to the past extraordinary year. The last twelve months brought great change to the meetings industry, from the #MeToo movement, to the war on plastic, and to fears about climate change. That’s before even the dreaded “B” word. From Meetings & Incentive Travel…

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Panels Not Manels III: Research Highlights Gender Discrepancy

After conducting research for the recent “Gender Diversity & Inclusion in Events” report, reviewing over 60,000 speakers at business events in 23 countries between 2013 and 2018, event software company Bizzabo found that on average more than two thirds (69 percent) of speakers were male, with less than one third female. From PCMA…

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Event Security: A Planner’s Strategy to Combatting Threat

Steff Berger is Managing Director of VOBE – Inspires People, which organises events of up to 20,000 attendees for mainly European associations. Here the conference consultant and event planner shares expertise in crisis management, from counterterrorism measures like airport scanners, to working with local authorities to minimise risk, and the potential threat of cyberattacks. From PCMA…

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The Association for Women in Events: Diversity and Inclusion

The President of the Association for Women in Events has spoken about the importance of diversity and inclusion in the industry. Kiki J Fox (pictured top right) discussed career advancement resources, what women have to offer the industry, the #MeToo movement, AWE’s goals, and the recurring subject of gender diverse panels. From Meetings & Incentive Travel…

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UFI: Five Key Industry Trends Impacting Exhibitions

The team at UFI, the exhibition industry’s global association and an Iceberg partner, used UFI’s Global Congress, and other conversations around the world, to isolate and identify core themes that will be impacting the global sector. Kai Hattendorf, UFI’s CEO and MD, lays out five industry trends to watch out for in 2019. From UFI…

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The Global Association Hubs Partnership: Growing Above Average

The Global Association Hubs Partnership, founded in Autumn 2015 and an Iceberg partner, brings together four major hubs across America, Europe, the Middle East and Asia. As it passes its third anniversary, Brussels, Dubai, Singapore and Washington DC are enjoying association growth of 2.5 percent, well above the global average of 0.9 percent. From Boardroom…

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Ensuring Accessibility: A Planner’s Guide to Best Practice

Accessibility is a concept buzzing around the business events industry, but what do planners need to know to ensure awareness at congresses? According to new research from Iceberg partners BestCities Global Alliance and GainingEdge, working with Rehabilitation International, universal accessibility is now key to business growth, knowledge sharing and increased competitiveness for destinations. From PCMA…

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Incredible Impacts: A Winning Approach to Creating Legacy

The second round of grants from the International Congress and Convention Association and BestCities Global Alliance’s “Incredible Impacts” awards have just been awarded to associations whose meetings create longterm legacies. Jane Cunningham, Director of International Associations at BestCities, breaks down this year’s winning entries and discusses what the judges are looking out for. From BestCities Global Alliance…

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Incentive Travel: Weathering the Headlines

Now companies have to respond almost immediately to bad publicity, overreaction is the danger. When the positive benefits of an activity aren’t understood, the damage can be even greater. Our incentive specialist looks at headlines the sector has weathered and what they say about the real value of incentive travel. From SoolNua’s Pádraic Gilligan at Padraicino…

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Associations Growing Global I: International Coach Federation

The Iceberg is publishing a series of interviews jointly produced by our partners Boardroom and the Global Association Hubs Partnership. The contributors are all addressing the increasing decentralisation and globalisation of large international associations. The series is starting with Magdalena Mook, Executive Director and CEO of ICF, the International Coach Federation. From Global Association Hubs Partnership…

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