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As events begin to open in Asia and Europe, and regulations in Germany make the distinction between mass gatherings and business events, we see a glimpse of a post-COVID-19 future for our industry. Naturally attendees are concerned about health and safety and want assurances that the right measures are taken to maintain personal safety. Freeman’s…
Medical and scientific meetings came to a sudden halt when the COVID-19 pandemic took hold of the world. Kenes Group kept cancellations to a minimum, postponing most events, but there was one event in particular that took a leap of faith to turn into virtual with less than three weeks’ lead time: the 2nd AAT-AD/PD™ Focus Meeting…
The best we can do during the COVID-19 crisis is to continue to learn from each other as we try to plan ahead in an uncertain and rapidly shifting world. Here are the results of the second PCMA (Professional Convention Management Association) Convene biweekly check-in, conducted during the first week in May, to determine how…
COVID-19 has disrupted many things, including our sense of time. While the period of quarantining might seem interminable, our current reality and attempts to plan for the future have never been more fluid. The business events landscape used to take months and months to change. With the pandemic, it changed overnight and continues to evolve,…
Building on UFI and Explori’s 2016 Global Visitor and 2017 Global Exhibitor Insight reports, this study investigates: How the trade show industry has evolved since 2016 in the eyes of its visitors Visitor experience of individual shows and the industry as a whole How the trade show industry compares to other channels How the visitor…
Looking into 2020, sector professionals are “very optimistic” about the meetings and events industry. This global survey’s respondents are predicting that the industry will remain steady with moderate growth across all meeting types, with modest increases in spend, and with a continued focus on the attendee experience and experiential events. 2020 Global Meetings and Events…
Europe as a Destination for Meetings and Conferences is in the focus of a recent study that looks at challenges and opportunities in a changing environment as a basis for developing hands-on recommendations for action. In an age of complexity creativity and flexibility are key With the aim of analysing Europe’s medium-term to long-term market…
Omnipress recently conducted an online survey of 150 association and event professionals. The results have been compiled and published in the fifth annual State of the Conference Industry Report, which tracks the evolution of educational content and the role it plays at the annual conference. Educational content provides significant value to association members in 2019….
Events that create a long-lasting legacy share a common element: putting change first. This research report is our effort to encourage all event planners (where possible) to ask different questions and to seek different results. Planning an event is often a matter of priorities. What results do we want? What is the purpose of the event…
New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…
This report gives an overview of the experience and intentions of exhibitors at trade shows across the world. It aims to give event organisers a deeper understanding of the patterns and trends that drive positive and negative exhibitor experiences and the objectives and behaviours that underlie them. This report has been created in two stages….
The purpose of this report is to provide organisers with insight into the perceptions of tradeshow visitors across all major exhibition markets. Insight of this kind is essential to help organisers properly understand their visitors – their behaviours, their level of loyalty and advocacy, their needs – and, the extent to which these needs are…
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