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A Balancing Act: Dutch Events and Associations Talk Autumn Strategy

In mid-June the Netherlands started to welcome international travellers back to its borders. There is no limit for maximum attendees at meetings and events, but associations even so are wary, and with countries like the US, India and Australia still unable to travel, planners are considering best strategy for the coming autumn. From Boardroom…

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PCMA Collaborates on Virtual Event Covering MI Business Models

The pandemic is forcing so many sectors to rethink how they operate, including business events. So PCMA, the 7,000-member association for the industry, collaborated with the National Speakers Association and also the International Association of Speakers Bureaus on a virtual event addressing new business models. From Forbes…

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RNC 2020: Three Key Takeaways from the Online Convention

2020’s RNC (Republican National Convention) offered event industry strategists another opportunity to see how organisers of a high-stakes, big-budget meeting can answer the challenges of capturing audience attention and engagement during the pandemic, still getting criticism over their choice of venues and lack of social distancing. From PCMA…

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The Bulb Launches Post-Lockdown Event Sustainability Guide

The Bulb, a UK-based sustainable event consultancy, has released a guide to help meeting organisers to navigate the “new normal” and make sure the progress made in creating a sustainable industry is not lost. The increase in need for PPE (personal protective equipment) has seen a rise in plastic pollution. From Meetings & Incentive Travel…

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DNC 2020: Five Key Takeaways from the Online Convention

2020’s DNC (Democratic National Convention) made history for being the first time a US national political convention was held online. For any professional working in the events industry, it was an historic chance to watch and learn from a high-profile, all-or-nothing experiment in how to capture audience attention and engagement. From PCMA…

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Seoul’s Events Recovery: Slow and Steady

Seoul cautiously resumed business events in June, starting with exhibitions and congresses. Dental meeting SIDEX was the first large-scale example with 4,860 attendees over two days. After their firm focus on sanitation protocols, organisers confirmed two weeks later that no COVID-19 cases had arisen after it. From Meetings & Incentive Travel…

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IRF Pulse Survey: COVID-19’s Impact on the Incentive Travel Industry...

Earlier this year, the Incentive Research Foundation published the results of a pulse survey fielded between April 2nd and April 16th COVID-19’s Impact on the Incentive Travel Industry (April 2020). Given the continued challenges for the industry related to the pandemic, IRF fielded a study between July 1st and July 15th, 2020 to understand the…

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A New Tomorrow: Long Thinker Catalogue

As part of the #aNewTomorrow initiative, Iceberg partner ECM (European Cities Marketing) invited ten Long Thinkers – experts in their fields, industry influencers and purposeful changemakers – to look further ahead, beyond thee crisis and towards a New Tomorrow for tourism and destinations. These are now all compiled in this catalogue and shared anew. A…

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Hong Kong Eventprofs Demand Support

Event professionals in Hong Kong have been urging government to provide further financial support as COVID-19 continues to batter the industry. The Hong Kong Exhibition & Convention Industry Association presented a member survey to the Hong Kong SAR’s Commerce and Economic Development Bureau. From Association Meetings International…

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