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PlanetIMEX Session: When We Meet Again (Maritz Global Events)

The pause of face-to-face events has left a void of connection not fully filled by the switch to digital. Designers have to help guests feel more connected as they meet again. Iceberg partner Maritz Global Events’ Chief Behavioural Officer Charlotte Blank and Enterprise VP for Design Studio Greg Bogue explain. From Maritz Global Events…

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Association-Friendly Regional Destinations Can Still Fuel Growth

COVID-19 has slammed the brakes on the international expansion of associations, their big conferences having been essential to delivering such goals prior to the pandemic. International Advisor Martin Sirk, of Iceberg partner Global Association Hubs, says that association-friendly regional destinations are the answer. From Boardroom…

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Future Meeting Ideas: Martin Sirk Brainstorms Beyond the Nostalgia

Nostalgia inhibits our imagination, according to Martin Sirk, Iceberg partner Global Association Hubs’ International Advisor. Nostalgia isn’t what it used to be, says The Iceberg. Here Martin offers some innovative brainstorming of future meeting concepts in which associations could play leading roles. From Association Meetings International…

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A Reality Check for the Global Business Events Sector from Martin Sirk

Martin Sirk is International Advisor for Iceberg partner GAH (Global Association Hubs). In a sharp reality check for the business events sector, he warns that successful reopening relies on a much wider containment of the pandemic than the industry on its own can ever achieve. The economy and health are not zero-sum trade-offs or parallel-track…

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The Deep Dive Podcast: Jane Cunningham on Meaningful Meetings

Jane Cunningham (second left) is Director of Community Engagement for Iceberg partner BestCities Global Alliance, and Global Ambassador for the Joint Industry Meeting Council. In this new Deep Dive podcast, AMI Editor James Lancaster asks Jane how associations and destinations best collaborate. From Association Meetings International…

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Coronavirus: Meetings Small, Short and Local, Says Epidemiologist

Governments have differing ideas about how meetings should return safely during the pandemic. Industry bodies advocate different plans. But what of the science? Dr. Brian Labus, epidemiologist and health sciences expert at the University of Nevada, Las Vegas, prepares organisers for the months ahead. From Event MB…

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Medical Associations: Involving Patients in Medical Congresses

Once they relied on actors or even mannequins, but more and more medical associations now involve real patients in their congresses. Whether as speakers, panellists or co-designers, they add a different perspective. The result is meetings that are engaging, insightful and enlightening. From Association Meetings International…

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Coronavirus: ITB Berlin Learns Hard Lessons in Event Risk Management

Julia Sonnemann, PR Manager for ITB Berlin, was all smiles during a press conference on February 19th. On February 28th, days before its opening, the travel and tourism trade fair was forced to cancel because it couldn’t meet local health authority requirements on COVID-19. Sonnemann now picks through the difficult decisions that were faced. From EventMB…

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Coronavirus: Four Event Owner Approaches to Crisis Management

As global leaders form strategies to contain the spread of coronavirus, so also must event managers and owners. Four distinct requirements are critical to meet. That’s according to Sylvia André, the Vice President for Marketing and Communications at Iceberg partner MCI. The article links to Professional Convention Management Association resources on coronavirus. From PCMA…

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Conference Shame: Time to Let the Media Know Meetings Matter

“Conference shame” was the term used in a Bloomberg article about the threat to events of “the Greta effect”. So the sector now needs to get its “game face” on. Partners of the Iceberg IMEX, Positive Impact and GDS-Index have already done so. Photo: World Economic Forum / Manuel Lopez. From editor’s blog at Association Meetings International…

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Event Sustainability: Has the Emergency Already Been Sounded?

With a scientific consensus that we are already in a full-blown climate crisis, events are under widespread scrutiny for environmental impact. So are meetings now in a state of emergency? German Convention Bureau Director Matthias Schultze, UFI CEO Kai Hattendorf and Iceberg Founder James Latham are among the sector voices canvassed. From EventMB…

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