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Profit and productivity rank high when buyers of incentive travel experiences list the objectives of their programmes. Except that isn’t the whole story. There’s a powerful narrative emerging around other objectives incentive travel sets out to achieve which has little to do with tangible metrics. From SoolNua’s Pádraic Gilligan at Padraicino…
The Mayor of Sioux Falls in South Dakota, Paul TenHaken, was inspired to tackle his city’s inefficient transit system after attending a three-day, immersive classroom experience summit that kicked off the 2018 running of the Bloomberg Harvard City Leadership Initiative. This is a year-long professional development programme for over forty global mayors. From PCMA…
According to Jim Sharpe, the new CEO of Aventri, event technology is now far easier to use. Whether it’s using a WhatsApp group to stay in contact with event planners, or automating reporting to capture meeting metrics, technology is not only impacting carbon footprint but also changing and upskilling teams. From Meetings & Incentive Travel…
2019 is drawing to a close. As we enter a new decade, the world now seems less stable and facing further disruption. Global association of the exhibition industry, UFI, has as per every year been tracking sector developments around the world. Here are five key trends the Iceberg partner has noted. From Kai Hattendorf via LinkedIn…
Convening Leaders, the flagship event of PCMA (the Professional Convention Management Association), is taking place in January at San Francisco’s Moscone Center. Setting out the agenda and stage for this major industry meet, PCMA President and CEO Sherrif Karamat explains how debate has shifted towards the outcomes and impact created by the sector. From PCMA…
Salespeople used to visualise reward for success through pictures placed on their desk, of a sports car, dream home or paradise location. Agency Strata Creative Communications’s Client Services Director and Head of Incentives, Mike Parrott, spells out how modern incentive events drive effective and sustainable growth in performance. From Meetings & Incentive Travel…
Magical Kenya Travel Expo 2019 has just run at the Kenyatta International Convention Centre. In a session on business events, Lance Gibbons, the Publisher of Iceberg partner Event Africa, headed up a discussion on the importance of the sector. Also contributing was Jeffers Miruka, President of African Society of Association Executives. From the Event…
With the aim of analysing Europe’s potential as a meetings destination, a recent report, supported by nine members of the Strategic Alliance of the National Convention Bureaux of Europe, has identified economic, socio-political, technological and other industry trends that are now affecting the European meetings community. From Meetings International…
During the 2017 Dubai Association Conference, the impact generated by associations was a key theme. Two years on, the second edition of the conference this December at the Dubai World Trade Centre will focus on the larger roles played across global society and “the societal impact of associations”. From Boardroom…
AMR International’s recently updated report, “The US Exhibitions Industry – Developments and Opportunities for Organizers”, points the way to the next generation of exhibitions. The white paper finds the US market still attractive, forecasting continuing compound annual growth rate of 3.5 percent through 2022. Of more concern is a decline in attendee numbers. From PCMA…
Getting proactive with meaningful data is always a good idea. In 2018 the key metric for meetings and events was the number of leads. In 2019 67 percent of marketers are looking to calculate ROI. Here findings from some of the latest meetings and events research are explored. From Meetings & Incentive Travel…
The perspectives on outreach and legacy of associations, compared with destinations, have significant differences. So says a new study by MeetDenmark, the development association for business and event tourism in Denmark, and meetings consultancy and Iceberg partner GainingEdge. But the study also shows common ground to build on. From Boardroom…
Geoff Donaghy, ICC Sydney CEO, AEG Ogden Director Convention Centres and Iceberg Ambassador, just joined a panel at IMEX Frankfurt on placemaking (pictured). Here he discusses how an event precinct can sit at the heart of any destination’s placemaking strategy to drive its economic, cultural and social growth. From Geoff Donaghy via LinkedIn…
As event organisers attract bigger audiences, they can outgrow the centres that once hosted them. But expansion of those venues is a tall order since most involve public funding. Getting buy-in for major investment may mean navigating a complex political maze, wrangling support, and explaining why a centre matters to a city’s economy. From PCMA…
Big association conferences are often regarded as being at the very centre of the events universe, with long lead times and high returns, both in prestige and legacy. But professional congress organisers also create original events, like Kenes Group’s recent and “tribal” World Hospital at Home Congress (pictured). From editor’s blog at Association Meetings International…
No convention bureau would be seen dead without a conference ambassador programme. But why are they important? Here’s a round up from Edinburgh, where budget cuts recently threatened the very existence of its ambassadors, to Glasgow, Dubai, Montreal (whose ambassador gala awards is pictured), Calgary, Ottawa, Toronto and Korea. From Association Meetings International…
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