Opinions

  • Category

  • Sector

  • Host Destinations

Found 441 Opinions

Viewing all Opinions

AIPC President Aloysius Arlando: The Benefits of The Global Alliance

Three big industry associations, all Iceberg partners, are dovetailing resources available to members: the International Association of Convention Centres (AIPC), the International Congress and Convention Association (ICCA), together with the global association of the exhibition Industry (UFI). AIPC President (and UFI Board Member) Aloysius Arlando talks collaboration, standardisation and advocacy. From UFI…

Read More

Shaun Vorster: Planning Dubai’s Expo 2020 and Shaping its Legacy

Shaun Vorster is Vice President of Business Integration and Activations at Dubai’s Expo 2020. Here he talks about that role, shares information on what to expect at the October 2020 launch, and discusses the place legacy holds in shaping both the programming of Expo 2020 and the afterlife of its venues. From the Event…

Read More

The Global Alliance: AIPC, ICCA and UFI Pooling Resources

Three major business event industry associations are pooling resources available to their members. AIPC (the International Association of Convention Centres), ICCA (the International Congress and Convention Association) and UFI (the Global Association of the Exhibition Industry) have together formed The Global Alliance. From UFI…

Read More

Festivalisation: The Immersive Future of Association Congresses

Festivalisation refers to a process of making existing meeting structures more engaging, more immersive, and more tailored to the individual. The word is everywhere and may sound like a gimmick, but there’s a serious side to it, which might determine whether your congress lives to see another ten years. From Association Meetings International…

Read More

JMIC’s Legacy Report: Sharing Stories Gives Advocacy Weight

“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…

Read More

Associations Differing with Destinations on Outreach and Legacy

The perspectives on outreach and legacy of associations, compared with destinations, have significant differences. So says a new study by MeetDenmark, the development association for business and event tourism in Denmark, and meetings consultancy and Iceberg partner GainingEdge. But the study also shows common ground to build on. From Boardroom…

Read More

Exhibitions: Thoughts on Transformation for Sector Stakeholders

You don’t have to be a doctor to change people’s lives! On June 5th, Global Exhibitions Day brought the industry together like never before. GED 2019 also saw the sector trying to quantify the huge transformative power of exhibitions as a medium, for entrepreneurs, businesses of all sizes, and destinations. From UFI…

Read More

From Frankfurt to Las Vegas: IMEX America Themes Previewed

As IMEX Frankfurt wraps up for another year, the events industry is already looking foward towards IMEX America this September in Las Vegas. “Imagination” is IMEX’s talking point for the year, and this theme will inform content throughout the meeting, bringing with it exciting new experiences, exhibitors and educational sessions. From Boardroom…

Read More

Don Welch: DI Helping Members “Do Battle” With Politicians

The head of tourism association Destinations International says his organisation spends a lot of its energy and resources doing battle with politicians around the world on behalf of members facing financial and legislative challenges. CEO Don Welch was speaking out at IMEX about issues like “over-tourism” and womens’ and LGBTQ rights. From Association Meetings International…

Read More

IMEX Frankfurt 2019: Celebrating, but also Sharing Concerns

At IMEX Frankfurt last week the usual sector promotion and celebration was clearly on display. Concern about the industry’s future, though, was also common in discussion, particularly on sustainability and the health of group bookings overall. The former has become an area of increasing focus, with the aim of reducing future political risk. From Skift…

Read More

Germany: Addressing Sustainability across Meetings and Events

Matthias Schultze, the Managing Director of the German Convention Bureau, is adamant that meetings and events’ environmental impact on the world needs to be addressed in their design. Here he discusses Germany’s approach to sustainability and findings on its importance in GCB’s Meeting & Event Barometer. From Meetings & Incentive Travel…

Read More

ExploreGB: An Events Perspective from Harrogate, Yorkshire

Harrogate Convention Centre in Yorkshire has hosted more than 320 suppliers from UK and Ireland at the ExploreGB event, together with at least 250 international organisations from 31 countries. Peter Dodd, the Commercial Director of Welcome to Yorkshire, offers a north of England events perspective. From Meetings & Incentive Travel…

Read More

Meetings Africa 2019: Sowing the Seeds of Food Security

Meetings Africa 2019, recently held at the Sandton Convention Centre in Johannesburg, featured both South Africa Minister of Tourism Derek Hanekom (pictured left) and Iceberg friend Amanda Kotze-Nhlapo of the South Africa National Convention Bureau. Now the continent will be looking to farming technology event Agritech Africa to shape and secure its future. From Boardroom…

Read More

Medical Meetings: Correctly Diagnosing Return on Investment

The financial health of a medical association convention can depend on whether its exhibition floor is or isn’t sold out. Attending doctors though aren’t usually buying drugs directly but prescribing them. So measuring the return on investment of exhibiting at medical meetings has become a science in its own right. From PCMA…

Read More

AIME 2019: Voices from Knowledge Exchange and Elsewhere

The Asia-Pacific Incentives and Meetings Event (AIME) 2019 has just been held in Melbourne. Here are some memorable statements heard during the Knowledge Exchange and elsewhere from sundry CEOs (of a convention bureau, an industry association, and a venue), as well as a strategist, an inventor, a politician, and a poet. From PCMA…

Read More

Designing Legacy: The Meetings Approach Across Africa

The legacy of events is best pictured as an iceberg, as this website should certainly know! Design Indaba, held annually in Cape Town, is extending the legacy it creates for participating SMMEs through four simulcasts of its conference. Natasha Skoryk looks at the impact of business events on destinations and the meetings industry itself. From the Event…

Read More