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#MEET4IMPACT: Legacy, Impact and Tourism New Zealand

Geneviève Leclerc is Chief Executive Officer of #MEET4IMPACT, and the best person to ask the difference between “legacy” and “impact”. This Iceberg partner is now working with Tourism New Zealand on the project “Enrich New Zealand – Conference Impact”. This will measure outcomes of three meetings held over two years. From PCMA…

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Coronavirus: Managing Event Risk While Event Planners Still Can

What next? The question is haunting meeting and event planners as the COVID-19 shows its contempt for national borders. There’s now grim fascination in seeing organisations responding quite differently to the unfolding crisis, and what this then says about our attitude to “known unknowns”. From editor’s blog at Association Meetings International…

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Coronavirus: Crisis’ Toll on Exhibitions Tackled by #Expochat

A recent Twitter #Expochat devoted an entire session to the coronavirus outbreak and its impact on US and global exhibitions. Industry leaders including Kai Hattendorf, MD and CEO of Iceberg partner UFI, talked through the shows being cancelled or seeing major absences from their Chinese delegations. Far more are going ahead than not. From UFI…

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Measuring the Value of Incentive Travel: Don’t Forget Soft Power

Profit and productivity rank high when buyers of incentive travel experiences list the objectives of their programmes. Except that isn’t the whole story. There’s a powerful narrative emerging around other objectives incentive travel sets out to achieve which has little to do with tangible metrics. From SoolNua’s Pádraic Gilligan at Padraicino…

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Coronavirus: Contracts, Insurance and Careful Communication

As organisations consider how to address the impact of coronavirus on upcoming meetings and events, what about the legal and insurance issues that arise? Barbara Dunn is a Partner with the Associations and Foundations Practice Group within Barnes and Thornburg, practicing in association, meetings, travel and hospitality, law. From PCMA…

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BOCOM: The Right Time to be Holding a Multisite Conference

The Iceberg recently published German Convention Bureau MD Matthias Schultze’s views about the multisite BOCOM conference being held this April. As the coronavirus crisis devastates the whole global meetings industry, this borderless communication event’s approach could perhaps not be more timely. From Matthias Schultze via LinkedIn…

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Conference Shame: Time to Let the Media Know Meetings Matter

“Conference shame” was the term used in a Bloomberg article about the threat to events of “the Greta effect”. So the sector now needs to get its “game face” on. Partners of the Iceberg IMEX, Positive Impact and GDS-Index have already done so. Photo: World Economic Forum / Manuel Lopez. From editor’s blog at Association Meetings International…

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The Innovative Summit Reforming the Transit System of Sioux Falls

The Mayor of Sioux Falls in South Dakota, Paul TenHaken, was inspired to tackle his city’s inefficient transit system after attending a three-day, immersive classroom experience summit that kicked off the 2018 running of the Bloomberg Harvard City Leadership Initiative. This is a year-long professional development programme for over forty global mayors. From PCMA…

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Venue Accessibility: A Guide to Meeting Every Delegate’s Needs

Conference Aston Head Samantha Brown explains how the industry can meet the needs of all delegates through a new approach to venue accessibility. Delegates with sight, hearing and some lesser-known impairments need just as much consideration as attendees with restricted mobility. The value of proper training should never be underestimated. From Meetings & Incentive Travel…

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Sustainable Agency: Legacy by Nature, Legacy by Name

The Iceberg doesn’t usually focus on the activities of individual agencies working across the meetings and events sector. But it is hard not to notice one founded at the same time as our very own little platform celebrating business event legacy, particularly when that agency is actually called “Legacy”. From Meetings & Incentive Travel…

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Medical Meetings: Designing to Provide “Provider Wellness”

Workers in any industry can suffer from burnout, stress, anxiety and exhaustion. For those employed in the medical field, problems can be real and severe. So in the last few years planners have been designing medical meetings that provide some appropriate “provider wellness”, as well as more customary networking and education. From PCMA…

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Media Blackouts: To Speak But Demand Silence Outside the Hall

Would you accept a media blackout required by your keynote speaker? PCMA, the Professional Convention Management Association, has just done so for former US Secretary of State Condoleezza Rice. Media outlets registered for Convening Leaders were strictly forbidden from reporting her main keynote. From editor’s blog at Association Meetings International…

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BestCities Global Forum Debates Legacy and the Congress of the Future

Iceberg partner BestCities Global Alliance has just staged its annual Forum under the theme “Exploring the Congress of the Future / Fortifying Impact”. Copenhagen Convention Bureau and BestCities published four future scenarios for congresses (see Research), and the CVB also launched its Legacy Lab. From Boardroom…

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