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In 2017 Iceberg partner European Cities Marketing, in partnership with Toposophy, published eight bold statements in The Future of DMOs: The ECM Manifest that set out a vision for what DMOs (destination marketing organisations) could and should become. The final of these statements warned of ‘‘The New Normal’’, a world in which ‘‘crises of every kind have…
COVID-19 has disrupted many things, including our sense of time. While the period of quarantining might seem interminable, our current reality and attempts to plan for the future have never been more fluid. The business events landscape used to take months and months to change. With the pandemic, it changed overnight and continues to evolve,…
Working jointly with the Business Visits & Events Partnership (BVEP), PR agency Davies Tanner created a short survey of the UK events industry, designed to assist venues, destinations and other key sector suppliers in planning recovery activity after the COVID-19 pandemic. The survey is designed to provide a snapshot of sentiment across the UK business…
This AIPC and UFI guidance aims to help convention and exhibition centres prepare for and perform in an exceptional role they were not designed for but are increasingly being asked or forced to perform: as temporary emergency facilities. The immediate worldwide concern and context for this guidance is the COVID-19 pandemic. Convention and Exhibition Centres…
The speed with which the COVID-19 pandemic hit the business world – and the totality of its damaging effects in every corner of the hospitality, destination marketing, travel and live events sectors – cannot be overstated. To get a sense of the pandemic’s impact, PCMA (Professional Convention Management Association) Convene sent an email invitation on…
There is a rising tide in the use of, and engagement with, incentive programs, particularly among top performing companies. The IRF’s signature The 2020 Top Performer Study shows that the most successful companies have increased their support for incentive programs on numerous levels since the previous study was conducted approximately a year ago. While companies…
A joint initiative of Financial & Insurance Conference Professionals (FICP) Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), the Incentive Travel Industry Index (ITII) consolidates previous research undertaken by each association into a single pan-industry study. The study is at once an historical snapshot of where the industry has come from and…
A resource from Iceberg partners AIPC (the International Association of Convention Centres) and UFI (the Global Association of the Exhibition Industry) for venues addressing the challenges related to COVID-19. The guide focusses on updated health and safety policies, plans and procedures. It includes both strategic and practical guidance in form of advice, suggestions and best…
The purpose of this document is to outline key planning considerations for organisers of mass gatherings in the context of the COVID-19 outbreak. It should be read in conjunction with the World Health Organization’s Public Health for Mass Gatherings: Key Considerations, which provides general advice on the public health aspects of mass gathering events. It…
Wellness continues to be a topic highlighted in both professional circles as well as in our personal lives. For this 2020 study, the Incentive Research Foundation explored how wellness is specifically represented in incentive travel programmes as well as in general meeting types. Of the individuals surveyed for this report, 68 percent noted that wellness…
You are what you eat! But food isn’t just about physical health, it’s about mental health as well. So, in an industry where mental health is increasingly being scrutinised, how can food control mood? Beyond Food: Food and Mental Health (Lime Venue Portfolio website, registration required) Top Five Tips to Munch Your Way to Good…
The IRF 2020 Trends Report highlights key trends that will affect organizations, their products and services, and the workforce in 2020. From enhancing program reporting to embracing the experience economy, the study identifies key areas of change and their implications for workforce engagement, incentive travel and recognition. The IRF 2020 Trends Report (IRF website version)
UFI, the global association of the exhibition industry, has updated its database of initiatives and projects from the exhibition industry that support the Sustainable Development Goals of the United Nations. This resource showcases work done by organisers, venues, and service providers alike. It was initiated by the UFI Working Group on Sustainability and put together…
Copenhagen CVB and Iceberg partner BestCities Global Alliance have conducted an in-depth piece of future research in a unique collaboration with future scientists and designers. Explore four immersive scenarios for 2040 that spell out potential futures for our industry. The report is accompanied by four audio narratives to make each of the scenarios real and…
Working with sister associations the Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA). the Association of Event Organisers (AEO) has compiled an economic impact study defining and measuring the significance of exhibitions to the UK economy. Using the Size and Scale Index for Events (SASiE) data, this new report was…
The way people eat at events is changing. As populations around the world begin to understand the impact of their eating habits, we are seeing a massive change in what and how people eat. This chapter of the Beyond Food report series delves deeper into these trends, and into the emergence of the plant menu…
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