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Measuring the Value of Incentive Travel: Don’t Forget Soft Power

Profit and productivity rank high when buyers of incentive travel experiences list the objectives of their programmes. Except that isn’t the whole story. There’s a powerful narrative emerging around other objectives incentive travel sets out to achieve which has little to do with tangible metrics. From SoolNua’s Pádraic Gilligan at Padraicino…

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Olympia London: Food Waste Reduction with WRAP Campaign

Despite not sending food waste to landfill sites for over a decade now, Olympia London has introduced new measures to make sure excess isn’t created in the first place. The venue has also partnered with the sustainability advocacy group WRAP, which runs the “Guardians of Grub” campaign, to track food waste. From Meetings & Incentive Travel…

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Coronavirus: Contracts, Insurance and Careful Communication

As organisations consider how to address the impact of coronavirus on upcoming meetings and events, what about the legal and insurance issues that arise? Barbara Dunn is a Partner with the Associations and Foundations Practice Group within Barnes and Thornburg, practicing in association, meetings, travel and hospitality, law. From PCMA…

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Coronavirus: Exhibition Sector Facing Difficult Crisis Decisions

Cancel, delay or go ahead? Planners of industry events are facing tough choices as significant gatherings of thousands or tens of thousands pose a major risk of spreading the COVID-19 virus. The cancellation of Mobile World Congress due to have been held in Barcelona shows how organisers are now under intense pressure. From Tech Xplore…

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Coronavirus: 2020’s AIME Continues with Care and Confidence

Just in advance of Iceberg partner AIME, the Asia Pacific Incentives and Meetings Event, opening its doors in Melbourne, its Event Director Jay Martens discussed the way both the meeting itself and the wider industry sector have been coping with the twin crises of Australia’s bushfires and the subsequent coronavirus outbreak. From PCMA…

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