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Exclusive 3-day masterclass in Luxembourg for association leaders to enhance skills in creating, executing, and evaluating impactful activities promoting social, economic, and environmental progress. Featuring a programme crafted in collaboration with #MEET4IMPACT, GainingEdge and Business Events Sarawak as the Seed Fund Contributor.
Meeting tourism has always been a changing and dynamic industry. The behaviours and the needs of our clients are constantly changing, and our organisations face a much more competitive and demanding market. Learners will: Strengthen key skills to outshine competitors; Reinforce expertise with new strategies and insights; Stay current and competitive in a changing industry.
A more structured and transparent RFP process empowers associations to compare partners on equal footing, identify the destinations that truly align with their mission, and make more intentional, impact-driven decisions. This session will explore how clearer criteria, phased approaches, and mission alignment can transform RFPs from procurement tools into strategic partnership frameworks.
Taking place at IMEX Frankfurt 2026, ICCA Business Intelligence Database Training offers members a quicker, smarter user experience; giving access to data, stats, reports, and analysis to uncover more business opportunities. Key features include: Improved integration, Intuitive modern user interface, Customised meeting search tools, Notification system, Smart recommendation engine.
The traditional pre-IMEX Association Expert Seminar has evolved into the Association Circle, designed to elevate and upskill the meetings and association community, strengthening its ability to remain future-proof and resilient. By focusing on complex, strategy-driven topics, the initiative challenges participants to deepen their expertise and advance their knowledge to the next level.
The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses.
Exploring practical and creative approaches to embedding wellbeing into how teams work together and how events are designed, introducing simple yet powerful tools that help facilitators, leaders, and event planners create environments where people feel safe, engaged, and connected. You’ll gain insights into how intentional design can improve collaboration, reduce stress, and support meaningful participation
Not all booth conversations are created equal. Some lead to qualified opportunities. Others are polite exchanges that go nowhere. We’ll break down the art of strategic conversation at industry events — how to ask the right questions, listen for the signals that matter, and capture intelligence that informs your bid strategy and destination positioning.
Is sustainability still relevant for international associations? In a shifting global landscape where policy commitments waver and priorities compete, this question has never been more important. We’ll examine the latest findings from ICCA x Destination Canada’s Association sustainability survey to understand where international associations stand now—caught between aspirations and the realities of implementation.
Convene 4 Climate (C4C) is a global platform and movement aimed at accelerating the transition of the Business Events Industry (BEI) towards sustainability and regeneration. A collaborative initiative born in 2024 between PCMA in collaboration with The Strategic Alliance of National Convention Bureaux of Europe (SANCBE), C4C has taken a structured, action-oriented approach, stimulating cross-sector…
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