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The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses.
Exploring practical and creative approaches to embedding wellbeing into how teams work together and how events are designed, introducing simple yet powerful tools that help facilitators, leaders, and event planners create environments where people feel safe, engaged, and connected. You’ll gain insights into how intentional design can improve collaboration, reduce stress, and support meaningful participation
Not all booth conversations are created equal. Some lead to qualified opportunities. Others are polite exchanges that go nowhere. We’ll break down the art of strategic conversation at industry events — how to ask the right questions, listen for the signals that matter, and capture intelligence that informs your bid strategy and destination positioning.
Is sustainability still relevant for international associations? In a shifting global landscape where policy commitments waver and priorities compete, this question has never been more important. We’ll examine the latest findings from ICCA x Destination Canada’s Association sustainability survey to understand where international associations stand now—caught between aspirations and the realities of implementation.
Convene 4 Climate (C4C) is a global platform and movement aimed at accelerating the transition of the Business Events Industry (BEI) towards sustainability and regeneration. A collaborative initiative born in 2024 between PCMA in collaboration with The Strategic Alliance of National Convention Bureaux of Europe (SANCBE), C4C has taken a structured, action-oriented approach, stimulating cross-sector…
The event attracts 600+ business event leaders from over 40 countries to challenge each other and develop ways to move forward together. It is the platform to share knowledge, make meaningful connections, learn, do business, be inspired and to grow as individuals, teams and organisations. This is your opportunity to contribute to building a stronger…
The PCMA Business Events Summit is an advanced, members-only education experience — an immersive, skills‑based summit for business events professionals ready to sharpen their expertise, solve real‑world challenges, and elevate their impact. Formerly edUcon, the Summit has been reimagined as a pinnacle learning environment with longer sessions, hands‑on application, and peer‑driven problem solving.
AMI’s James Lancaster analyses the geopolitical balancing act that helped UAE, particularly Dubai, become one of the most successful association meetings destinations, arguing that it’s premature to write the city off. With a long-term government vision centring business events, Dubai has the assets and the will to bounce back swiftly, provided the conflict is short-lived.
This White Paper argues that current RFP models, largely designed more than two decades ago, have failed to keep pace with societal and business demands and expectations. To stay relevant, responsible and resilient, RFP processes must evolve from procurement tools into strategic frameworks for mission-aligned, impact-driven partnerships. From World PCO Alliance…
Social carrying capacity is increasingly used to guide sustainable destination management, yet many destinations still struggle to translate the concept into practical, place-specific strategies. Our next Feeling the Pulse webinar explores this through an academic lens with two distinct sessions, each featuring unique content. You’ll get insights from a pilot study in Garda Trentino informed…
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