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As is also the case with its strategy to attract international business events, Gothenburg doesn’t host football tournaments and other sporting events simply to drive tourism expenditure and bed-night figures, but as a means of advancing societally-important policy goals. In this case, the objective was to get more girls involved in organised sports – from…
Gothenburg used the city’s progressive social objectives and programmes, its membership of WHO’s Age Friendly Cities & Communities network, and the city’s 400th anniversary to successfully bid to host the 2024 World Masters Athletics Championship. The result: inspiration for local citizens to live healthier lives, lifelong friendships forged amongst the over 8,000 athletes in categories…
The 7-times winner of the 8 GDS-Index Awards for Leadership, the city of Gothenburg in Sweden, share this long-awaited series from The Iceberg into the DMOs 3-part framework which provides a systematic approach to realising impact from business & professional events; The Gothenburg Way to Legacy… In this 4-part mini-series, we begin with an introduction…
Destination Canada’s Canadian Tourism Outlook 2026–2035, prepared with Tourism Economics, highlights that demand for Canada as a destination is accelerating. The sector is outperforming expectations. The opportunity ahead is bigger than ever. This Outlook gives industry, government and partners a shared, current view of where growth is heading and what it takes to capture it.
Executive assistants remain the largest group of business event organisers in Australia; this provides a useful snapshot of how buying behaviour is shifting. Activity and budgets are back to 2019 levels but the way events are being planned has changed: Lead times are shorter. Convenience, speed and ease of delivery are now key decision drivers.
Leading global tourism and business events industry consulting firm, GainingEdge has announced that Hamish Reid has joined the company as Director, Business Development and Representation Services, UK and Europe, effective April 1, 2026. Reid brings more than 25 years of international experience in sales, marketing and strategic leadership in the Business Events sector…
The congress of the European Committee for Treatment and Research in Multiple Sclerosis demonstrates the impact of Barcelona Convention Bureau’s Legacy Programme, where intentional impact planning helped bring the congress’s scientific advances closer to patients, encouraging their participation in research, whilst educating Barcelona’s business community about stigma around MS and building more inclusive workplaces.
This high-level advocacy event will bring business events leaders together with UK national parliamentarians and policy influencers who will consider the strategic challenges and set the policymaking agenda for the sector in the UK over the coming years. Over 300 leaders gathered together at the previous edition in 2025. Register your interest here…
In a world where sustainability is high on the agenda, business events organisers are facing growing calls to demonstrate why and how their activities help reduce overall carbon emissions, to justify the carbon-cost of their attendees’ travel. This is a great example of taking an evidence-led approach to this challenge. From MIX Meetings…
David Adler digs deeply into the Freeman Spring 2026 Learning Trends Report, highlighting the content strategies that truly motivate and engage attendees, driving impact and repeat attendance. The era of celebrity speakers and rock band “networking” events is being overtaken by attendee demand to put usable ideas and solutions at the centre of event design.
This report from IMEX explores how design matters not only at events, but across adjacent fields where human experience, brand perception and long-term impact are at stake. Drawing on research, industry insight and real-world examples, it examines how intentional design strengthens and seeds relationships, builds brand power and reinforces long-term commercial resilience.
ASAE has released a free-to-download snapshot report on how associations are navigating a rapidly changing environment, drawing on a series of “pulse polls” conducted throughout the last year, and including trends in their meetings and international participation, helping association leaders connect data to strategy and identify where to focus for greater impact and resilience.
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