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Working out of both USA and Netherlands; projects in Asia, Europe, Middle East and North America, with a mix of clients including IMEX, UFI, SITE and other international associations and meetings companies. Expert Advisor to tech start-up Kubify, Strategic Relations Advisor to IASP, the International Association for the Study of Pain, and International Advisor to…
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With more than 20 years’ experience in the meetings industry, Bettina has extensive knowledge on working with association congresses and in creating close collaboration between associations, academia, organisations, companies and government. AMCs in attracting international association congresses, meetings and exhibitions to Copenhagen. In her last 7 years as Deputy in the Convention department and Head…
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A passionate and dedicated leader, Carina Bauer is the CEO of the IMEX Group – an organisation responsible for organising the leading global trade shows for the international business events industry. Carina is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and…
Under an MoU signed in Hamburg, organisers will collaborate with Singapore Tourism Board to bring three conferences to Asia Pacific as the renewable energy industry becomes crucial to the environment. Another example of destinations using business event strategy to turbo-charge the development of key economic sectors. From MIX Business Events Magazine…
ICCA has signed a landmark partnership agreement with Beijing Capital Group Exhibitions & Events to co-develop a three-level professional education certification programme designed specifically for China’s fast-growing business events sector. The Certified International Business Events Professional (CIBEP) programme will introduce international standards, foundational industry knowledge, and practical skills to emerging and mid-level talent across China.
From Skift Meetings: A flurry of late-year dealmaking shows growing confidence in the events sector, even as geopolitical and economic uncertainty lingers. Investors see a fragmented industry ripe for consolidation. The events industry rarely sees a day like this. Five major deals were announced in a 24-hour window – activity that signals renewed confidence across…
From Kenes Group: In an era where attention spans are short and information overload is constant, one timeless skill is reshaping the future of medical education: storytelling. At first glance, the idea of using narrative techniques to teach healthcare professionals might sound unconventional. Yet, stories have always been how humans learn…
Gathering Point’s David Adler argues that the more artificial the world becomes, the more essential real gatherings are to our collective survival. What we once called “events” has grown into something much bigger: the Gathering Economy: You can sense this maturity most clearly in the way audiences behave. The dependable six-month registration curve is gone…
Kai Hattendorf observes that much has been written and discussed in trends, outlooks, and on stages around the breakdown of the traditional business flow: For decades, the rhythm of the exhibition industry was rigid: Venues booked five years out, marketing campaigns launched twelve months out. That era is over, so how do we adapt?
The VISIT USA Act, introduced in Congress today, would restore critical funding to Brand USA—America’s destination marketing organization as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics, providing resources to promote the United States abroad, attract international visitors…
The German Convention Bureau is looking to recruit 40 “research fellows” to participate in the first study in a series of research projects exploring the future evolution of business events, and is especially interested to hear from international meeting owners and organisers. Deadline for sign up is 28 February 2026. More details here…
Recent deals and debuts show how specialization and regional diversification are fuelling the next wave of events trade shows and other commercial business events. Global organizers are accelerating growth through bold new launches and strategic acquisitions, reshaping the trade show landscape across multiple sectors. From TSNN…
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