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Visit – Work – Invest: Metrics Dominated by Bed-Night KPIs in US, but Change Is Coming
Destination DC’s Melissa Riley argues for the continued positive interrelationship between leisure tourism and business events, and that bed-nights will continue to be the dominant KPI for destination organisations in the US, funded as they are primarily by bed tax. However, her organisation is increasingly targeting events based on policy priorities of the DC district…
A City’s Resilience: Why Business Events Are at the Epicentre of the Quintuple Helix
Rotterdam & Partners’ Business Development Manager Catherine Kalamidas argues for the unique role only DMOs can play in bringing together business, academia, government, civil society and environmental interests using business events as a focal point for collaboration and intelligent, coordinated development that serves all interests. She argues that if a DMO is defunded, its role…
Incredible Impacts Programme Helps International Papillomavirus Society Increase Its Societal Impact
IPVC won the Incredible Impacts Programme Seed Grant for its advocacy and engagement programmes at IPVC 2024 in Edinburgh, resulting in a nationwide HPV information hub reaching thousands of people across Scotland, involving over 1,200 students in educational workshops, and embedding HPV education into numerous academic and community programmes. Now this initiative will extend into…
TRANSFORMING RURAL HEALTH: A Tale of 3 Meetings
Prof. Liam Glynn of Limerick University shares the remarkable journey to impactful change from his remote General Practice in Ireland’s Ballyvaughan, County Clare. Starting from the creation of a political movement – No Doctor No Village – reversing post-GFC rural healthcare policy in Ireland. Attracting one of the world’s leading rural healthcare conferences to Limerick…
WEC 2024: Advancing Global Education in Endodontics & Championing Preventative Care
At ICCA Congress 2025, Conference Ambassador Professor William McLean presented the legacy story of the World Endodontic Congress (WEC) 2024, a finalist in the Incredible Impacts Programme 2025. Hosted by the International Federation of Endodontic Associations (IFEA) and British Endodontic Society (BES), WEC 2024 in Glasgow, Scotland, harnessed creative, engaging activities to boost oral health…
Autism Europe Congress 2025: Championing Inclusive Event Design
The 14th Autism Europe Congress (AEC 2025) has been recognised for its societal impact, earning the 2025 Incredible Impacts Seed Grant Award from ICCA and BestCities. The Congress, held in Dublin in September, in partnership with AsIAm and Fáilte Ireland, focused on accessibility and meaningful inclusion for autistic people, with the programme and event design…
Announcing ImpactAIQ – an Intelligent Way to Make Sense of Event Impact Data
A unique collaboration between academia, event impact expert practitioners #MEET4IMPACT, AI events company Gevme and leading meetings destinations aims to help meeting owners and destinations to create unique impact reports on these events, making it relatively simple to plug a wide variety of large data sets into standardised reporting frameworks, for example “Theory of Change”…
Incredible Impacts Programme Illustrates the Importance of Designing Intentional Outcomes
Hip replacements in Africa, domestic violence abatement in Mongolia, autism inclusivity, First People’s engagement, public health structural transformation – the wide-ranging case studies highlighted in this Boardroom article have one thing in common: a shift from “recognising” the impact of events, to partnerships between organisers and destinations that proactively plan for positive outcomes and long-term…
TRADING SPACES: Convening EMEA 2025
The Rotterdam edition of Convening EMEA featured keynote speaker, academic and economist, Noreena Hertz, who set the scene to an event designed to ensure human connection across generations and the diverse sub-groups of the PCMA community. There was an underlying sense that there is a changing of the guard under way as Boomers prepare to…
New Research Reveals Shifts in Trade Show Revenue Mix
A new analytical framework and report breaks down exhibition organizer income into five segments. Former UFI CEO Kai Hattendorf has developed the “5 S Model for Organiser Sales Segmentation,” as a way to address the long‑standing challenge of standardising how the industry measures and ranks the revenue streams of trade show companies and event organisers.
“Performative Collaborations Are Getting Us Nowhere…”
AMI Editor James Lancaster re-ignites the ever-contentious debate about whether there are too many business events industry associations, which he argues has lead to an even greater number of less-than-effective partnerships and joint advocacy initiatives. Are we suffering from too much “talk-the-talk” and not enough “walk-the-walk”!
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