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Conventions Slowly Make Room for Babies

As the events industry pushes for greater inclusivity, new parents, especially mothers, are asking why so many events still turn them away at the door. For many parents, particularly those with infants who are breastfeeding or not yet in childcare, the inability to bring a child means skipping the events entirely. From Skift…

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Empowering Consumers for the Green Transition: EU Directive Implications for Business Events

With the adoption of the EU Directive Empowering Consumers for the Green Transition (EmpCo), the European Union is taking a further step to address greenwashing and increase transparency in sustainability-related communication. The German Convention Bureau analyses how the Directive’s provisions (applicable from 27 September 2026) are likely to impact our sector.

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New Zealand’s Blueprint for Conferences That Leave Something Behind

From Māori-led programming to youth-led declarations, New Zealand’s conferences are shaped by values as much as venues. In M&C Asia’s latest cover story on legacy in business events, Penelope Ryan, Tourism New Zealand Global Manager Business Events, explains how the country deliberately engineers long-term legacy across every event it hosts.

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Intentionality Is Redefining Business Events in Canada

Business events have long been celebrated for their economic footprint, such as hotel bookings, venue rentals, and restaurant traffic. But what if the true power of a conference lies not in the delegate spend, but in what happens long after the lanyards are packed away? That question is at the heart of Destination Canada’s three-year…

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EIC and JMIC Advance Next Phase of Sustainable Event Standards Refinement

The Events Industry Council (EIC), in collaboration with the Joint Meetings Industry Council (JMIC), today announced the next phase of its targeted refinement of the Sustainable Event Standards (SES), marking a significant step forward in strengthening alignment, usability and real-world application across the global business events sustainability landscape.

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The Long Tail of Conference Value: What Happens Long After Delegates Go Home

This article from the Centre for Events and Festivals analyses and summarises a new research report on long-term event impact from the University of Technology Sydney Business School, which shows governments are vastly underselling their investment in attracting conferences, justifying it purely with tourism data such as delegate hotel spend.

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Sustainable Event Goals: Collaborative Project Ties Business Events Impact to UN SDGs

The Sustainable Event Goals are 13 interlinked goals designed to minimise negative environmental and social impacts while maximising positive economic outcomes, and translating the United Nations Sustainable Development Goals (SDGs) into clear, actionable, event-specific guidance for organisers, suppliers, destinations, and partners across the global Business Events ecosystem. From Kenes Group…

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Virginie De Visscher

Executive Director, Business Events, Destination Canada

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Virginie De Visscher is Executive Director of Business Events at Destination Canada and a leading voice in rethinking the role of events in society. She champions a model where business events are not just gatherings, but critical infrastructure – powering innovation, advancing national priorities, and accelerating economic, social, and environmental progress. Working at the intersection…

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Building Local Capacity through Association Collaboration

In conjunction with Gothenburg hosting the AC Forum Annual Meeting 2026, Gothenburg Convention Bureau and AC Forum collaborated to design a joint impact project. The initiative aims to strengthen the destination’s understanding of international associations and their meetings, build local capacity to attract and host international congresses more effectively, and foster stronger partnerships with associations.

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