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Trade show marketing contributes near $2 trillion to the worldwide economy. Trade Shows from One Country to the Next delves into the international differences when exhibiting products and services outside of your country of origin. The book focuses on the needed adjustments that must be made to achieve greater success communicating at a trade show.
US withdrawal from over 60 international organisations (with many more still under review) has huge ramifications for American participation in and funding support for numerous international conferences around the world, and is also likely to significantly damage the US’s ability to attract and host any international conferences in related fields. From CNN…
The German Trade Show industry contributes around €30bn annually to Germany’s economic output and safeguards at least 280,000 jobs, according to a recent report from the economic research institute Prognos, commissioned by the Association of the German Trade Fair Industry (AUMA). The study is based on surveys of over 33,700 visitors and 17,700 exhibiting companies…
In December 2024, Skift Meetings published its annual Skift Meetings Megatrends 2025 report, outlining the forces expected to shape business events in the year ahead. One year later, the results are mixed. Several trends materialized decisively. Others showed early promise but stalled amid operational, financial, or regulatory realities. Here’s how each prediction played out…
UK Events Report 2025 reveals that the UK events industry is now worth an estimated £68.7 billion, reinforcing its position as a cornerstone of the UK economy and a driver of innovation, trade, and tourism. The report highlights the UK’s growing reputation as a safe, stable destination for international events amid global geopolitical uncertainty.
From Meetings & Conventions Asia: Thanks to government policy, investment in an excellent events ecosystem and soaring ambition, Dubai is emerging as a global healthcare superstar. Its desire to provide a bridge for international knowledge-sharing is proving irresistible to some of the world’s most important medical events.
Dear Business & Professional Event Sector (BE) Stakeholders, Industry leaders co-created The Iceberg in 2017 as the chosen metaphor for highlighting both the tourism benefits of events, but also the social, economic, and societal impacts aligned to the purpose of them. Thanks to funding support from the sector leadership, The Iceberg has used the intervening…
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Eva started her career in the travel industry working as a Manager/Director for Thomas Cook and American Express Business Travel. After 6 years abroad in Ghana and Malta as an expatriate and family time she started working for Messe Frankfurt visitor services in 2006. After different roles and accompanying various projects within the visitor service…
From Meetings International: A major boost for Kenya’s Meetings, Incentives, Conferences and Exhibitions (MICE) industry, President William Ruto on 15 December 2025 approved the operationalisation of the National Convention Bureau during a Cabinet meeting at State House – marking its re-establishment after being disbanded three years ago due to funding constraints.
The Government of Canada will invest up to $1.7 billion over 12 years to attract and support more than 1,000 leading international and expatriate researchers, including Francophone researchers. Recruitment will target individuals who are advancing world-leading research in critical fields that will deliver direct economic, societal and health benefits for Canadians.
A cooling labor market is compounding a long-simmering problem. Event professionals are being asked to do more with fewer resources, less institutional support, and, often, less pay. Simultaneously, seasoned professionals are exiting the industry at an accelerating pace. In many cases, they are replaced by less experienced workers, or not replaced at all.
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