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The findings of “The Science of Healthcare Congresses” (see Research), Ashfield Meetings & Events’ new study of over 200 healthcare professionals, was a focus of discussion at the 36th Pharma Fortbildungs-Forum in Cologne. Its results were presented by Ashfield’s Client Relationship Director Fabienne Wild. From Meetings & Incentive Travel…
Launched in February, the #MEET4IMPACT Project is creating a framework to support and measure association meetings’ social impacts. In this third instalment of our Features series, founder Geneviève Leclerc explores the key steps needed to achieve successful impact. Global nonprofit NewCities is the example. From Boardroom…
What will the meetings industry look like in 2029? New tech, spiralling travel costs, legislation about the environment and “flight guilt” will transform the sector. The industry will still thrive. The need to “meet” will not go away. But “meeting” will more often be through a screen. From editor’s blog at Association Meetings International…
Iceberg partner AIPC, international association of congress centres, has just held its annual conference in Antwerp. At the Flanders Meeting and Convention Center, next to the city zoo, 150 delegates discussed future economics of such venues, the technology transforming them, and the expectations of big clients like Sibos and the European Society of Cardiology. From Boardroom…
Festivalisation refers to a process of making existing meeting structures more engaging, more immersive, and more tailored to the individual. The word is everywhere and may sound like a gimmick, but there’s a serious side to it, which might determine whether your congress lives to see another ten years. From Association Meetings International…
The international conference just staged in Ljubljana, Slovenia, by Iceberg partner European Cities Marketing included thoughts about destination sustainability from Nobel prize winner and climatologist Lučka Kajfež Bogataj. Another Iceberg partner participating, the Global Destination Sustainability Index, also released its third white paper. From European Cities Marketing…
This project collected, analysed and synthesised the findings of all prior Joint Meetings Industry Council Case Studies to deliver a verdict on the broader contributions that conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies. The cases were drawn from four continents: Europe, Asia, South America and Australia. The…
A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…
What’s trending around the globe in the events industry? With the help of its international partners, Maritz Global Events investigated the current state of the field and narrowed down the top five trends affecting the event industry right now. These global experts and local champions from the industry share their take, and provide a diverse…
Now in its third edition, this report brings together insights from meeting planners, IACC members and industry experts from around the globe. Initially published in 2016, the IACC Meeting Room of the Future™ report provided an overview and foundational benchmarks on meeting industry trends. The 2019 report builds on the findings from both the 2017…
The Meetings Show has reported best-ever exhibitor stand sales figures and the highest number of pre-scheduled appointments in its seven year history. The event kicked off with a conference attended by 350 hosted buyers. Overall revenue has increased by 20 percent year-on-year, with an 18 percent rise in international exhibitors. From Meetings & Incentive Travel…
During Meetings Africa 2019 held recently in Johannesburg, a noticeable change of tone was detected in the young doctors and scientists attending the Association Day presented by the International Congress and Convention Association (ICCA). It was a clear message to established medical association leaders that “Madiba’s Children” have arrived with legacy in their hearts. One…
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