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Alessandro Cortese leads ESTRO (European Society for Radiotherapy and Oncology) and has put a new notion at the centre of his meeting strategy: local legacy, or how much the hosting city will benefit from the event, measured by improvements in health. Here he discusses what could be the model of the future. From Eventoplus…
In celebration of Global Meetings Industry Day, PCMA hosted the first ever PCMA APAC and EMEA debate, attracting over 500 registrations from 57 countries. Moderated by Oscar Cerezales, Global Executive Vice President Corporate Division of Iceberg partner MCI Group, the big debate discussed the pros and cons of the potential vaccine passport. From PCMA…
Global Meetings Industry Day was celebrated in New York City with a hybrid event. An enterprising sector publication chose to experience the meeting both online and in person, so here are two contrasting views on different ways to experience a single event, including the role of serendipitous encounters, dessert and champagne. From PCMA…
Event Director David Thompson (pictured left), is a familiar figure around the show floor at Iceberg partner IBTM World. In this podcast, he talks through the experience of running IBTM World Virtual in 2020, and why he is certain there will be a live event in Barcelona this year. From Meetings & Incentive Travel…
Last September, the “Incredible Impacts” programme run collaboratively by Iceberg partners ICCA and BestCities Global Alliance selected three winning associations for the meeting legacy projects they submitted. Each of the three had shown a dedication to creating legacies that went far beyond the conference walls. The three winners were: Ecocity Builders and the BCIT Ecocity…
The Japan Convention Bureau, working under the umbrella of the Japan National Tourism Organisation, went all-online for its annual event targeted at event planners, Meet Japan. The educational familiarisation trip showcased the 2017 18th World Congress on Lung Cancer in Yokohama, plus a virtual tour of Osaka, set to host Expo 2025. From Boardroom…
In March 2020, the Iceberg partners AIPC and UFI released good practice guidance to help members manage the unfolding crisis, and in April 2020, further guidance on repurposing a convention or exhibition centre to serve as a temporary emergency facility. It is a role that many centres embraced to serve their community in a time…
During the past twelve months, marketing activities have been severely curtailed. This global report looks at both what channels destinations have been using to remain engaged with audiences and what is being planned for the future. PR agency Davies Tanner has now launched the second stage of research to ensure continued up-to-date intelligence for the…
The “Future Meeting Space” (FMS) innovation network was launched by the GCB (German Convention Bureau) in cooperation with the Fraunhofer Institute for Industrial Engineering IAO. This research project focuses on trends, innovations and social developments, identifying their possible influence on the event industry. In this context, research questions focus on how future events should be…
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