Opinions

  • Category

  • Sector

  • Host Destinations

Found 349 Opinions

Viewing all Opinions

Julia Swanson: Prevention is Better than Cure

From the BestCities Global Forum, hosted in January by Melbourne, its Convention Bureau Chief Executive, Julia Swanson, reflects on the values alignment now being demanded by future members of professional societies and associations. Cultural alignment, a sense of purpose, and creating long lasting community impacts are top of mind for the next generation, she says….

Read More

Conferli the Podcast | Featuring VisitBritain’s Laura Caprioli

Join us for our season premiere as we welcome Laura Caprioli, Growth & Stakeholder Manager at VisitBritain. Laura returns to delve deeper into the groundbreaking legacy toolkit, a must-know for partner destinations. If you missed Season 1, catch up on Episode 7! In this episode, Laura gives us a crash course on the legacy toolkit…

Read More

Shaping Future Legacies with Gerda Marie Rist

In an interview with Boardroom, Gerda Marie Rist, the Lead of Copenhagen Legacy Lab, shares her unique journey and the innovative work being done at the Lab. With a rich background in pharmacy, medicinal chemistry, and roles within the healthcare and life science industries, Gerda Marie discusses how the Legacy Lab leverages strategic conference planning…

Read More

Creating Sustainable Event Legacies: A Conversation with Kit Lykketoft

From Conference & Meetings World: Kit Lykketoft, director of conventions, Wonderful Copenhagen spoke to CMW and delved into the importance of sustainable practices, Copenhagen’s reputation as a hub for innovation, and the enduring legacies and impacts of events in this vibrant city. Kit shares insights and experiences that shed light on how Copenhagen is leading…

Read More

ASSOCIATIONWORLD Founder Shares Sobering Forecast for Ukraine Recovery

The UNBROKEN Emergency Summit held in October 2023 attracted some leading minds from the association, charity, and consulting sectors as Lviv shared insights to the medical needs of the country. A visit to the UNBROKEN Rehabilitation Centre included to the facility’s psychological rehabilitation unit where the extent of the trauma was shared by its leading…

Read More

Not the End of the Legacy Road, but Time for a New Trajectory

Geneviève Leclerc, Co-Founder & CEO of MEET4IMPACT, reflects on the issues raised in Business Events World #107: The End of the Legacy Road?… It’s sad to hear that the efforts deployed by European Society for Radiotherapy and Oncology (ESTRO) – a pioneer in elevating the act of purposefully allocating a meeting to a destination based…

Read More

The Things We Get Wrong About Event Legacy

By James Lancaster, from AMI: Has event legacy (associations and host cities working together to ensure meetings leave a lasting benefit to society) hit a brick wall? Or is it just getting started? It’s a question causing a great deal of anguish amongst meeting professionals right now. Either way, it’s hard to recall a subject…

Read More

Associations Creating Impact – Not a Trend, the New Normal

By Maraika Black, Advocacy, Policy, and Public Health Coordinator, European Association for the Study of the Liver: Health conferences have traditionally focused on actors directly involved in the field – specialists, medical experts, general practitioners, researchers, nurses, and allied health professionals. It has long since been a source of prestige and professional mobilisation for delegates…

Read More

How One Conference Left a Lasting Legacy in Halifax

In the early 2000s, Halifax, Nova Scotia embarked on an ambitious quest to grow its life sciences ecosystem across a span of sub-sectors — including neuroscience. Nestled along the east coast of Canada, the harbour city had all the ingredients for a thriving sector… From Destination Canada…

Read More

Cities ‘Selfish’ to Pursue own Event Legacy Agenda

By James Lancaster, AMI Magazine: Associations must decide what they want an event to achieve in terms of legacy and host cities should act as nothing more than facilitating partners, according to a new white paper by Hague & Partners Convention Bureau. Cities who actively push a legacy agenda, to reap long-term local benefits…

Read More

The Societal Impact of Business Events

Anthropologist-turned-event-pro, Geneviève Leclerc co-founded #MEET4IMPACT to revolutionize event planning and measure their impact. Driven by her passion to create meaningful experiences, she challenges traditional destination selection and strives for greater potential in every event. Listen to the Skift Meetings Podcast…

Read More

Copenhagen Legacy Lab: Leading Global Legacy Creation

Copenhagen Convention Bureau launched the Copenhagen Legacy Lab in 2019 to bridge international congresses held in Copenhagen with the local public, business and science communities. This Iceberg partner lets global associations both to achieve their objectives and solve societal challenges through events, and it aims to create the world’s leading hub for legacy. From Meetings International…

Read More

DI’s Jane Cunningham Talks Legacy and Net Zero Carbon Events

Jane Cunningham has worked for hotels, a convention centre, a DMO (destination marketing organisation) and a PCO (professional conference organiser). She has also worked for two Iceberg partners, BestCities Global Alliance and Destinations International. Here she offers her thinking on legacy and Net Zero Carbon Events. From Meetings International…

Read More

How an Association Put Sustainability in Its RfP With GDS-Index

How does a desire to minimise the environmental impact of events fit into a traditional RfP (Request for Proposal)? This was the question asked by Guidelines International Network when sourcing a place to hold its international conference in 2023. The starting point was with Global Destination Sustainability Index, an Iceberg partner. From Association Meetings International…

Read More

The Invisible Industry Gets 49-Foot Trailer Advocacy Roadshow

The “Invisible Industry” was a label put on the meetings and hospitality sectors back in 1996 by broadcaster Charles Osgood. Now this title has become an advocacy roadshow, thanks to a 49-foot trailer stocked with interactive media. It launched a year-long “Invisible Industry Tour” of US cities last June. From PCMA…

Read More