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Serendipitous Meeting Leads to Girl Guides Keeping Bees

Much is said about serendipity at events. A recent gathering of the Membership Committee for the African Society of Association Executives, attended by Gary Grimmer of Iceberg partner GainingEdge, saw a chance encounter develop into a legacy collaboration helping Girl Guides to learn beekeeping. From editor’s blog at Association Meetings International…

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Climate Change Can’t Be Solved Without Face-to-Face

On paper, travelling to meetings is less friendly to the environment than meeting virtually. But events face-to-face have value add hard to quantify. Human interaction is vital for challenging entrenched ways of doing business. To tackle climate change, we must surely collaborate in person as well as online. From Meetings & Incentive Travel…

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Thoughts on Industry Future at the AIPC Annual Conference

Boardroom Chief Editor Remi Deve just returned from Lausanne where he attended the Annual Conference of Iceberg partner AIPC. He shares here a few things he learned about the future of the sector from both the meeting’s programme and from reconnecting with colleagues at the SwissTech Convention Center. From Boardroom…

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BestCities Reaches 21: Collaboration Key for Destination Alliance

BestCities Global Alliance has just celebrated twenty-one years since its founding. Managing Director Lesley Williams reflects upon the Iceberg partner’s past and future, and upon the role collaboration has played in the journey. She also pays tribute to the BestCities’ member destinations and to more recently formed alliances. From BestCities Global Alliance…

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PCMA’s Sherrif Karamat: How Business Events Create Better World

Sherrif Karamat is the President and CEO of the Professional Convention Management Association. He claims here that the pandemic is raising the need to focus now on why we meet and why events like congresses are held. He also has some interesting ideas about The Iceberg’s favourite subject of legacy. From Meetings International…

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US Healthcare Meeting Requiring Attendees’ Proof of Vaccination

While many conferences are still remaining virtual, the Healthcare Information and Management Systems Society is going back in person to Las Vegas, but requiring attendees at its August conference to show proof of their vaccinations. One of the larger healthcare events in the US, HIMSS cancelled last year because of the pandemic. From Associations Now…

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GAHP’s Martin Sirk: How Associations Are Evolving Their Meetings

The Iceberg always enjoys hearing from Martin Sirk, the International Advisor of our partner the Global Association Hubs Partnership and owner of Sirk Serendipity. In an AMI podcast Martin discusses the future of association meetings in terms of both vaccine passports and also of outcomes measurement. From Association Meetings International…

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IMEX’s Carina Bauer: New IMEX BuzzHub Bets on Community

As Iceberg partner the IMEX Group launches its latest digital platform IMEX BuzzHub, CEO Carina Bauer explains how the community is key to COVID-19 recovery. Bauer reveals also latest plans for IMEX America in November, and why organising any trade show right now is “an exercise in extreme preparedness”. From Meetings & Incentive Travel…

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Madrid CVB: Making the Case for Congresses to Leave Lasting Legacy

Madrid Convention Bureau’s development of legacy projects includes collaborations with EMS, the European Emergency Medical Services Congress, setting up first aid training stations for the citizens of Spain’s capital. Now comes the European Society for Radiotherapy and Oncology, whose ESTRO 2021 bidding process was focussed all around legacy impact. From Boardroom…

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JMIC’s Kai Hattendorf: Industry Advocacy and Lessons Learnt

The Joint Meetings Industry Council, which presents The Iceberg, has supported industry advocacy through COVID-19 with resources like the JMIC Global Manifesto and JMIC Advocacy Guide. President Kai Hattendorf now looks at the state of advocacy in the sector, examining also some of the lessons that have been learnt. The past year has generated a…

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JMIC’s Rod Cameron: Vaccine v. Variant, so Where to from Here?

With the competing forces of the vaccine rollout and the emergence of variants waging a battle across most of the world, there are few simple scenarios for the future of the events sector. Rod Cameron, Executive Director of the Joint Meetings Industry Council (which presents The Iceberg), asks “where to from here?”. From UFI…

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ESTRO: Saving Lives, Leaving Legacies in Destination Health

Alessandro Cortese leads ESTRO (European Society for Radiotherapy and Oncology) and has put a new notion at the centre of his meeting strategy: local legacy, or how much the hosting city will benefit from the event, measured by improvements in health. Here he discusses what could be the model of the future. From Eventoplus…

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PCMA’s GMID Debate: Vaccine Passports and Industry Recovery

In celebration of Global Meetings Industry Day, PCMA hosted the first ever PCMA APAC and EMEA debate, attracting over 500 registrations from 57 countries. Moderated by Oscar Cerezales, Global Executive Vice President Corporate Division of Iceberg partner MCI Group, the big debate discussed the pros and cons of the potential vaccine passport. From PCMA…

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GMID’s New York City Event: Two Attendees, Two Ways to Attend

Global Meetings Industry Day was celebrated in New York City with a hybrid event. An enterprising sector publication chose to experience the meeting both online and in person, so here are two contrasting views on different ways to experience a single event, including the role of serendipitous encounters, dessert and champagne. From PCMA…

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