Opinions

  • Category

  • Sector

  • Host Destinations

Found 23 Opinions

Viewing all Opinions

Meeting Sustainability: Hero of Zero Waste IMEX Group

Iceberg partner IMEX has now been championing sustainable exhibitions for over two decades. With its two huge global events generating zero waste and powered by renewable energy, the Group has just set its sights on zero carbon. CEO Carina Bauer explains how exhibitions need to become much more sustainable in order to survive. From Exhibition News…

Read More

A New Word for the Serendipity of Events: “Liminality”

If attendees are missing the chance encounter at virtual events, the lack of “liminal” space in the environment may be the culprit. This can also be missing at in person events. Julius Solaris, VP of Marketing Strategy, Events at event tech company Hopin, gives us a new idea for planned serendipity, “liminality”. From PCMA…  

Read More

PCMA CL22: Digital Attendee Experience Surveyed at Tech Village

Companies at Convening Leaders’ Tech Village at Caesars Forum were asked to identify what has changed about digital attendee experiences during 2021. The need for quality content with no “fluff” or “friction”, the opportunity for event delegates to socialise, and the chance to reach a global audience were among the key takeaways. From PCMA…

Read More

How HIMSS21 Handled Attendee Vaccine Verification (II)

The Healthcare Information and Management Systems Society held its 2021 Global Health Conference and Exhibition in Las Vegas with a vaccine mandate. The event drew over 700 exhibitors and close to 19,000 in person delegates by the end, with almost as many attending online. Here’s more on how HIMSS managed the vaccine policy. From PCMA…

Read More

IMEX’s Carina Bauer: New IMEX BuzzHub Bets on Community

As Iceberg partner the IMEX Group launches its latest digital platform IMEX BuzzHub, CEO Carina Bauer explains how the community is key to COVID-19 recovery. Bauer reveals also latest plans for IMEX America in November, and why organising any trade show right now is “an exercise in extreme preparedness”. From Meetings & Incentive Travel…

Read More

Mobile World Congress Counting on Barcelona Comeback in June

In Barcelona, organisers of Mobile World Congress are counting on a comeback, and have booked their event to resume in late June. The industry association behind MWC, the GSMA, thinks it will draw less than half of its usual turnout, but the Barcelona Convention Bureau says the numbers aren’t important. From the Washington Post…

Read More

IMEX’s Ray Bloom Says IMEX America Still on Track for November

Proclaiming the industry is sick of virtual events, Group Chairman and Founder of Iceberg partner IMEX Ray Bloom has reaffirmed the signature trade show IMEX America will take place as scheduled this November. His confidence in the event makes welcome reading for all industry professionals eager to speed up recovery after COVID-19. From TSNN…

Read More

CEO Carina Bauer on IMEX Frankfurt 2021 Cancelling and More

The CEO of Iceberg partner IMEX Group, Carina Bauer, has discussed the decision taken to cancel IMEX Frankfurt 2021. The early call, she said, was “to give everybody clarity”. Bauer also discussed what’s next for IMEX, including her hopes for IMEX America in November and the future of PlanetIMEX. From Meetings & Incentive Travel…

Read More

Ten Organisers Discuss Challenges of 2020, Outlook for 2021

Ten well-known UK exhibition organisers have been describing their thought processes and plans for 2021. Several talked about how their teams had risen to the multiple challenges of keeping the lights on and their businesses ticking over. There was also real consensus of opinion about key learnings and outlook going forward. From Exhibition News…

Read More

CES 2021 Goes Online: The End of the World That Once We Knew

The largest business-to-business, face-to-face exhibition in the US, CES 2021, has moved to being an online, all-digital event. In 2019 CES had 170,000 visitors, 6,000 media, plus 4,000 exhibiting businesses from every corner of the world. The early pivot sent shock waves across an industry already devastated by the pandemic. From UFI…

Read More

Carina Bauer: Another Tough Call to Cancel IMEX America 2020

Iceberg partner IMEX Group has just been forced to cancel IMEX America 2020, after the cancellation of IMEX Frankfurt earlier this year. IMEX CEO and also Iceberg ambassador Carina Bauer explains how the decision was taken, and reflects upon politicians’ appreciation of the value of events. From Meetings & Incentive Travel…

Read More

Coronavirus: Meetings Small, Short and Local, Says Epidemiologist

Governments have differing ideas about how meetings should return safely during the pandemic. Industry bodies advocate different plans. But what of the science? Dr. Brian Labus, epidemiologist and health sciences expert at the University of Nevada, Las Vegas, prepares organisers for the months ahead. From Event MB…

Read More

Coronavirus: Saluting CVBs and Venues on Pandemic Front Line

From feeding workers on the front line, to making sure that food from cancelled events goes to the hungry and not to landfill, here’s a roundup of how organisations from across the business events industry have offered help during the pandemic, like the Los Angeles Convention Center and Levy Restaurant (pictured). From PCMA…

Read More