JMIC is renewing its call for quality storytelling of the legacies the sector delivers.

The Iceberg has always tried to shine a light on the benefits of business and professional events that lie hidden beneath the surface and get ignored alongside the visible tip of travel and hospitality spend. Now the Joint Meetings Industry Council – which presents The Iceberg – is renewing its call for quality storytelling of the legacies the sector delivers.

That call – itself a content-filled microsite of great legacy-storytelling examples – is the lead below in Features this issue of Business Events World. Please dive in, spend some time understanding the value of such advocacy, and please contribute your own stories to the growing mass that is The Iceberg.

Also in Features (click the right arrow)… a video review of the recent IT&CMA in Bangkok, Thailand. The Iceberg has partnered with IT&CM Events to bring you three films exploring Asia’s destination development, the innovation attractions of the “Fukuoka” model, and the massive change underway across the association landscape in China.

New in Opinions (navigation arrows again)… UFI CEO Kai Hattendorf’s full speech at the recent EEAA Global Exchange in Sydney, Australia. There’s an update on Barcelona from CVB Director Christoph Tessmar. SoolNua’s Pádraic Gilligan offers his take on IMEX America. And rediscovers a vintage destination marketing favourite of The Iceberg… Birmingham, the UK’s second city, as experienced some decades ago by TV’s Kojak, Telly Savalas.

New in Research… Decision to Attend 2 (The Decision to Attend Study for Conventions & Exhibitions).

And in News… everything from Adelaide’s really big space congress, to two optimistic industry surveys, to the “postive and unifying” glory of IMEX America, to a brilliant Washington State Convention Center legacy just agreed, and to the latest challenges of Trump’s Travel Ban III. This sequel is certainly living up to its predecessors.

Until the next time…

Robert Coren, Curator of The Iceberg


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