For the pharmaceutical and healthcare industries, compliance and regulation are a way of life. In this already complex environment, the ever-changing regulatory landscape has increased the pressure over recent years. These dynamics are having a profound effect on healthcare congresses, which represent the largest segment of educational meetings. The future of these events depends on the ability to grow attendance and effectively engage with Healthcare Providers (HCPs). To better understand the key trends shaping the future of healthcare congresses, American Express Meetings & Events surveyed healthcare planners, congress organisers, and meeting suppliers, and conducted in-depth interviews with industry experts. This paper provides insights across key areas of congress planning: attracting attendees, educational experiences, and implications of next generation HCPs, technology, data, and personalization trends.
On the Horizon – Healthcare Congress Trends to Watch (registration required)