IMEX 2024 BRACES FOR IMPACT: Canada and Copenhagen Reveal Studies
As the global business events community descends upon Frankfurt for the annual trade and policy bonanza, welcome to Issue #114 of Business Events World to send you on your way!
In Features, Destination Canada prepares to unveil the first of its 3-Year, 16-event, case studies. Wellington, NZ, invites business events as future ambassadors / exporters of climate adaptability, ICCA extends industry ties with UN Tourism, and Kerstin Wuensch of tw magazine shares the role of EU Dialogue & the EU-funded BE>FUTURE Project underpinning the role of the Meetings Industry in sustainable transformation (see the Founders in video also in Features). The Copenhagen Legacy Lab expands its legacy framework, and Skift Meetings reports from ICCA’s ‘The Future of Association Meetings & Societal Transformation’ Conference held in ASAE HQ in Washington DC during Business Events Industry Week.
In News, VisitBritain Business Events co-creates its BE Impactful Framework© with associations and PCOs in Edinburgh. Fred Dixon inherits pent-up demand for inbound travel at the helm of Brand USA but may face headwinds resulting from a proposed amendment to the Federal Aviation Administration Reauthorization Bill which could lead to 120 million additional hours of collective waiting at TSA checkpoints for travellers. Eurostar to be 100% renewable by 2030 and will be measured, no doubt, by TRACE by isla recently voted the Top Carbon Measurement Tool. ESTRO goes to Glasgow thanks to the work of Beatson West Scotland cancer centre. New Zealand’s Business Events Industry Aoteara (BEIA) will oversee the new 10-year national strategy vision announced last month and The Business of Events (TBOE) is to hold a Policy Forum at next month’s The Meetings Show, in London. City DNA confirms Barbara Jamison-Woods as its new President, while Net Zero Carbon Events confirms GBTA as its latest signatory to the industry sustainability movement overseen by the Joint Meetings Industry Council (JMIC). And ICCA drops its LATAM anchor in the ‘City of Knowledge’.
In Case Studies – a double-bill no less as Iceberg Partners, BestCities Global Alliance, tag our own review of the Global DIY Summit held in 2022 in Copenhagen – a truly incredible illustration of how the Copenhagen Legacy Lab provided the framework for transformation – not just in relation to the event, but across the entire DIY and Home Improvement Sectors. Once you watch these, you’ll likely find yourself humming the lyrics of The Police’s “Every breath you take, and every move you make…!”
Iceberg Ambassador, Natalie O`Brien from Melbourne Convention Exhibition Centre (MCEC) shares the legacy impact anticipated from the 2024 ASAEN Commemorative Summit, and SFA Connect reflect back to 2019 and the `Mission Innovation` workshop on Hydrogen Energy and the UK National Grid, held in Chester. Thank you Ambassador Sarah Fleming for that.
In Research, Skift shares ‘What’s New’. CMW reveals that ‘Events Lead the Way in Marketing Spend’, Northstar & Cvent share the findings of their Pulse Survey and IAPCO members flag a £12.5bn economic impact on destinations.
In the best Opinions ever posted on The Iceberg, BESydney shares Ambassador Sally-Ann Williams, founder and CEO of Cicada Innovations in the heart of Sydney’s Tech Central District, where business events are driving deep tech innovation by frustrated entrepreneurs! Padriac Gilligan shares pre-IMEX Policy Forum reading for attendees (a real must read BTW!), and co-moderator of the Forum, Martin Sirk, delivers ‘It’s Not You. It’s Me…..No, it’s Us!’, another essential pre-IMEX cordial from Boardroom Magazine.
Skift weighs in with Gregg Talley on building human connections, sustainability guru Shawna McKinley’s weather watch in podcast is with Mike Fletcher & Paul Cook, TSNN charts the rise of Amy Calvert from her early days at IHG to President & CEO of the Events Industry Council (EIC), while Wee Min Ong discusses venue sustainability demands with TTG Asia’s Karen Yue. Skift Founder, Rafat Ali, claims ‘Conferences are Failing their Audiences’, and finally Destination Canada and The Iceberg Ambassador, Virginie De Visscher, shares her vision for a sustainable BE Industry, this time on LinkedIn… (a rival publisher no less!)
Publications and Newsletters aplenty from the world’s leading industry publishers, alliances, associations, and organisations committed to advancing the role of business events beyond the consumption of the supply chains – now there’s a novel concept!
Enjoy, learn, and share but best of all be sure that YOU make an IMPACT at IMEX!
The Curator
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The largest ever Legacy & Impact Study of Business Events, announced by Destination Canada last year, is set to unveil its first video-rich edition to the Press at IMEX in Frankfurt. The 3-Year, 16-event study of events held in Canada between 2018-2024 will deliver insights and data which ultimately may provide a framework for extended…
BE>FUTURE, the 30-month project inspired by leading EU convention bureaux from Flanders and Catalunya and co-funded by the European Union to the tune of €4m, aims to use the opportunity to transform the European Business Events Industry into a regenerative, resilient, and responsible powerhouse aligned with European Tourism Transition Pathways and the UN Sustainable Development…
From AMI: With climate innovation a focus across all industry sectors in New Zealand’s capital, Wellington, it means organisers can find a wealth of forward-thinking ideas and experts to support their events. New Zealand is well-known for its environmental focus from every angle, ranked 5th in the world for its climate change readiness. And it’s…
From tw tagungswirtschaft: The European elections are approaching. But for many citizens and quite a few event professionals, the European Union seems far away. Yet the European Parliament and the European Commission influence our (professional) lives on a daily basis. The EU Dialogue and the EU project BEFuture build bridges to Brussels and underpin the…
From ICCA: This landmark partnership agreement sees ICCA recognised as the UN Tourism partner for business events across all UN Tourism platforms and initiatives. This collaboration recognises the influence and transformative potential of the business events industry and puts it on the map as a key driver for socio-economic progress across the world. ICCA acknowledges…
From Skift Meetings: Societal transformation and the future of association meetings were the themes an ICCA conference, part of Business Events Industry Week, held in the most apropos setting, ASAE’s headquarters. The International Congress and Convention Association (ICCA) held “The Future of Association Meetings and Societal Transformation,” a half-day conference at the headquarters of ASAE…
From Wonderful Copenhagen: In a first for the international events industry, Copenhagen Legacy Lab has expanded its legacy framework for congresses to include events. The process will ensure a strategic approach to creating long-lasting positive impact from international events held in the Danish capital. International events have – just like congresses – the potential to…
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VisitBritain Business Events attracted scores of UK-based associations, AMCs, PCOs, and member DMOs to the launch of its BE (Business Events) Impactful Framework© at its Association Conference titled ‘Beyond the Plenary’ held recently in Edinburgh – itself a scientific cluster and home to Dolly the Sheep. VisitBritain Business Events’ continued efforts to build impact capacity…
From Travel Pulse: Amid the fanfare of a press conference about the growth of inbound United States tourism, Brand USA Today officially introduced its new president and CEO and bid goodbye to its longtime leader after a dozen years of service. Brand USA, the destination marketing organization for the United States, welcomed Fred Dixon into…
From US Travel Association: A severe and troubling scenario for travelers could play out at airports this summer travel season if Congress enacts an amendment by Senators Jeff Merkley (D-OR) and John Kennedy (R-LA) to the Federal Aviation Administration reauthorization bill. According to a U.S. Travel Association analysis, the proposed amendment could result in travelers…
From Travel Tomorrow: Eurostar has announced its intention to run all trains on renewable energy only by 2030. The target was set in the rail company’s first sustainability report, released on 1 May 2024. Travelling by rail instead of air is already a massive carbon emissions saver, slashing a passenger’s footprint between Paris and London…
From M&IT: Carbon measurement platform TRACE by isla has come out on top in a review of more than 40 different carbon measurement tools for events. The review, conducted by sustainability industry expert Meegan Jones, highlighted TRACE by isla for its outstanding capabilities and alignment with the crucial aspects of carbon footprint measurement for the…
From AMI: Improving the outcome for cancer patients will be top of the agenda when international oncologists meet in Glasgow in May. Glasgow was able to temp the European Society for Radiotherapy and Oncology (ESTRO) congress back to the UK for the first time in over 10 years; testament to the strong conference ambassador programme…
From Business Events Industry Aotearoa (BEIA): New Zealand’s business events sector has united in a collaborative effort to launch Pīata Mai, a national statement of strategic direction outlining a focused vision for the industry over the next decade. This initiative, guided by an industry stakeholder group and shaped through extensive consultations, is under the stewardship…
From M&IT: The Business of Events has announced its London Policy Forum will take place concurrently with The Meetings Show and The Business Travel Show on Wednesday 19 June. The collaborative event will mark the unveiling of The Business of Events’ independent policy agenda, presenting a comprehensive set of recommendations intended for governmental consideration that…
With just over two weeks to go until the 2024 edition of IMEX Frankfurt, around 4,000 buyers are expected through the doors at Messe Frankfurt. With buyer, exhibitor and meeting numbers currently tracking ahead of 2023, the demand for the show, taking place May 14 – 16, is reflective of the sheer business momentum and…
From City Destinations Alliance: Barbara Jamison-Woods has made history by being appointed as the first president of the City Destinations Alliance (City DNA) from London. The newly elected president will work alongside the CityDNA board and its 121 members – which include tourist boards, convention bureaus, and city marketing organisations – to promote responsible and…
The Global Business Travel Association (GBTA), the world’s premier business travel and meetings trade organisation and the voice of the industry, has joined Net Zero Carbon Events (NZCE), the worldwide events industry initiative to address climate change as a supporter of the campaign. Since its launch at Cop 26 in Glasgow, Scotland, in 2021, Net…
ICCA, the International Congress and Convention Association, announced today that it is expanding its strategic presence in Latin America and the Caribbean with the establishment of a new office within the Panama Association Hub (PAH). In collaboration with PROMTUR, Panama’s destination management organisation and ICCA’s association partner, the PAH was launched last year as a…
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The Global DIY-Sumiit is jointly organised by the DIY Retailers Association (EDRA), Global Home Improvement Network (GHIN), and the Home Improvement Manufacturers Association (HIMA). It’s managing director, Inaki Maillard EMBA, shares the story of how the deployment of the Copenhagen Legacy Lab to co-create the DIY Legacy Project has transformed not only the event, but…
From BestCities: The Global DIY Summit stands out as a premier networking event, connecting leaders in the DIY, Home Improvement, and Garden Centre markets. Organized by the European DIY-Retail Association (EDRA), the Home Improvement Manufacturers Association (HIMA), and the Global Home Improvement Network (GHIN), this summit draws over 1,000 delegates from more than 55 countries….
“We were so proud to have hosted the 2024 ASEAN Commemorative Summit at MCEC, not only a significant event for us at MCEC but an event that will leave a positive legacy for Australia and the world. The summit brought together leaders and experts from all over Southeast Asia. It was a complex and intricate…
From SFA Connect: Mission Innovation, a workshop on hydrogen energy and the national gas grid, was held in Chester, UK in 2019. This event brought together experts from across the world, to share best practice and combine ideas on how to overcome challenges within the energy industry. Participants represented governments, industry and the research community…
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Business Events Sydney (BESydney) and the PCMA Foundation today released the final report of Advancing Women In Business Events, a groundbreaking, two-part global study focusing on the advancement of women in the industry, specifically the gender disparity in leadership, despite being a female-dominated field. This foundational study will be conducted every two years to benchmark…
From Skift Meetings: Planners know how important it is to stay current with destination updates. Finding the perfect property that’s simply the right fit for a group is priceless. This guide gives planners a full overview of what’s new across destinations all around the globe. The latest Skift Meetings report highlights over 800 of the…
From Conference & Meetings World: Events are the key beneficiary of a sustained upturn in total marketing spend, according to the latest Bellwether report. The report is researched and published by S&P Global on behalf of the Institute of Practitioners in Advertising (IPA). The report features original data drawn from a panel of around 300…
From M&IT: Although booking more new business, meeting planners from Europe, Middle East, and Africa (EMEA), are less optimistic than their counterparts in North America and Asia. That’s one of the striking findings from the first Northstar/Cvent industry Pulse survey for the EMEA region. They are also way ahead of their peers in other parts…
From Conference & Meetings World: The International Association of Professional Congress Organisers (IAPCO) has published its annual member statistical survey covering the previous year, 2023. IAPCO worked with the annual return data provided by members, who reported delivering over £12.15bn (US$15.22bn) of economic impact into destinations around the globe in 2023. In addition, the association…
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Sally-Ann Williams FTSE leads the charge in Australia’s deep tech revolution as CEO of Cicada Innovations, an incubator nurturing visionary innovators tackling global challenges through science and engineering. From MedTech to Clean Energy, Cicada has empowered hundreds to bring high-impact technologies to the world. The Iceberg joins Williams to understand the collision spaces and ecosystem…
By Pádraic Gilligan: Last May the Events Industry Council published the latest iteration of its Global Economic Significance of Business Events and valued business events’ contribution to global GDP at USD$1.6 trillion. This figure, in fact, would rank business events as the 13th largest economic stream globally. The EIC study, conducted in partnership with Oxford…
From Skift Meetings: Not many can say they grew up in the events industry, but Gregg Talley can. He has been at it for more than four decades. Gregg H. Talley is the chief executive officer of Talley Management Group, an association and event management firm that works with U.S. national global associations. Talley also…
From Net Zero Carbon Events: For World Earth Day, we’re sharing this podcast with Mike Fletcher and Paul Cook, who chat with Shawna McKinley about her work documenting events in Canada that have been impacted by changing and unpredictable weather patterns. From her home in North Vancouver, Shawna advises a better understanding of event insurance…
From Boardroom, by Martin Sirk: Why do individuals (and the always small number of individuals making decisions on behalf of organisations) decide to join associations? Why do they stay, and more importantly, why do they leave? The generally accepted analysis focuses on the range of services offered by the association, the cost of access, and…
From TSNN: Ask Amy Calvert about her path to the C-suite, and she will share a common thread that has persisted throughout her professional journey: a steadfast love and respect for the human connections that business events can foster. Calvert started her career in the hospitality sector, gaining experience working for the InterContinental Hotels Group…
From TTG Asia Media: Event sustainability has become a major point of interest among event organisers and owners, with many approaching venue partners with their own stringent checklist, observes Ong Wee Min, vice president of sales and MICE with Marina Bay Sands in Singapore. With this advancement in attitudes towards sustainable and responsible events, venue…
By Rafat Ali, CEO/Founder, Skift: My life has been creating, building, covering (editorially), speaking and attending industry conferences for the better part of two decades now, as part of the two companies I have built. And this has always bothered me: how little thought goes into on-stage programming, into the in-room attendee experience, into the…
By Virginie De Visscher, Executive Director, Business Events | Destination Canada: Five years from now, the meeting industry has made notable strides towards sustainability, navigating a landscape shaped by both challenges and opportunities. Spurred by both government regulations and technological advancements, government regulations mandating stringent environmental standards have catalyzed a movement within the industry, driving…
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ICCASkills Certified International Convention Specialist (CICS) Course | Unlock your potential and elevate your career. This course is designed for early and mid-level professionals, or young graduates wanting to gain hands-on knowledge about the industry and become a specialist in the field. No minimum experience required. Gain insights and knowledge on all aspects of the…
Experience the future of event leadership at PCMA’s edUcon. Connect with industry peers, gain insights from innovation trailblazers and explore new possibilities for the future of events. Witness live demonstrations of progressive learning formats and craft a modern event playbook filled with fresh concepts to elevate your career. Don’t miss this opportunity to stay ahead…
UFI and MBB-Consulting Group (MBB) are working to provide this industry education programme for exhibition organisers: the UFI-Exhibition Management School (UFI-EMS). The curriculum was developed jointly with the UFI community, making it a programme designed by exhibition organisers for exhibition organisers. Target Group: Mid to Senior representatives from Exhibition Organising Companies; Language: English; Format: Online…
The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. The Certified Destination Management Executive (CDME) program prepares senior executives to lead…
Experience thought-provoking keynotes, engaging panel discussions, hands-on workshops, and interactive sessions led by experts at the forefront of the industry—all set against the iconic backdrop of Seattle’s skyline and vibrant culture. Dive deep into the four content pillars of CEMA Summit 2024: Synergy by Design, Innovative Playfulness, and Purpose-Driven Leadership, as you immerse yourself in…
The CityDNA Summer School provides great insights into the structure and functioning of the Meetings Industry. Our programme, filled with up-to-date and cutting edge examples of European best practice, lays out a comprehensive framework for you to build your expertise in one of the tourism industry’s most lucrative sector. It is perfect for those just…
Learn how to manage destinations through regenerative business models, destination stewardship approaches, and stakeholder engagement methodologies. We are all under pressure: visitor economies, their host communities, the earth, and the vulnerable. We need a new approach to recover, flourish, and thrive. Join us on a journey to a new mindset as we: Discover regenerative business…
Certified International Convention Executive (CICE) Course | Enhance your skills and accelerate your growth. This course is designed for higher-level executives, with 3+ years of management experience or CICS graduates, to learn about new strategies and business models to elevate the level of the industry for meeting suppliers. Network with fellow peers and industry experts….
The Intellectual Capital (IC) certificate program caters to destination sales and services professionals at all career stages. This program provides participants with vital knowledge and practical skills to effectively utilize the community’s infrastructure and economic resources, human and social connections, as well as cultural and creative assets. These capabilities directly contribute to the success of…
Become an authority on live stream and digital events; master the art of event measurement, from event conception to post-event debrief; crack the code on producing hybrid events that work for your organization’s needs, budget, and technology; solve complex business challenges with innovation-driven strategic solutions – study on-the-go and on your schedule with PCMA…
Currently, only a small number of destinations have clearly defined legacy and impact strategies and use outcome and impact indicators to monitor their non-financial performance. Go to the next level of performance: learn the latest social impact theories and approaches to enable you to develop a robust impact strategy and implement measurement processes to monitor…
Discover how Singapore, as a premiere business event destination, can help you organize impactful conferences. In this special Knowledge Capital Boardroom MiniCourse, Carrie Kwik, Executive Director Europe, Singapore Exhibition and Convention Bureau, explains what makes Singapore so special when it comes to organizing high-quality association events that will have long-lasting legacies both for your organization…
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The ninth edition of Global Exhibitions Day (GED) will be held under the theme “Exhibitions are catalysts to sustainable futures”. Celebrated annually on the first Wednesday of June, all interested in increasing the visibility of the exhibitions industry regionally and on a global scale are invited to participate. The GED 2024 theme reinforces the role…
Small & Boutique Meetings — Northstar’s premiere hosted-buyer event designed specifically for small and boutique-sized meetings — bringing together highly-qualified meeting buyers with destinations, hotels, DMCs and other suppliers ready to welcome smaller events. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group. Learn from,…
FIEXPO Latin America is the place by excellence where destinations and suppliers specialized in the Meetings, Events and Incentives Industry can connect with the most prominent buyers globally. We establish connections with the highest authorities and policy makers to ensure that the economic, intercultural and social benefits of the MICE Industry in Latin America are…
Open to all exhibition industry professionals, the conference is the most important annual gathering of exhibition industry leaders in the region. Connected to the main event, Zurich will also host the 2nd edition of the Event Directors Summit – a “by invitation only event” for 50 exhibition and portfolio directors, launched at the 2023 European…
Step into the exciting world of sports with TEAMS Europe! Presented by SportsTravel, the event is part of the renowned TEAMS brand, which has been shaping and defining the sports-event industry for over 20 years. Join sporting-event rights holders, destinations and suppliers for an exclusive opportunity to network, share insights, and learn about the latest…
The Meetings Show is the UK’s leading exhibition for the events, meetings, and incentives community. Proudly brought to you by Northstar Meetings Group, a name synonymous with excellence in the MICE industry, we’ve been bringing together thousands of event professionals since our launch in 2013. It’s an event all about connections – providing a platform…
Destination West is the premier hosted-buyer event for qualified meetings and incentive professionals sourcing programs in the West. Formerly Discover Colorado, Destination West will also include other destinations and hotels in the Western U.S. Destination West enables attendees to experience firsthand the most desirable destinations, hotels and activities for successful meetings, while making invaluable business…
Experience the future of event leadership at PCMA’s edUcon. Connect with industry peers, gain insights from innovation trailblazers and explore new possibilities for the future of events. Witness live demonstrations of progressive learning formats and craft a modern event playbook filled with fresh concepts to elevate your career. Don’t miss this opportunity to stay ahead…
The ICCA Global Association Forum is an annual event focused on bringing together association meeting planners, senior association representatives and meeting suppliers from across the world, to provide valuable insights and practical tools and resources to support the association meetings industry. The event will also incorporate tailored business networking opportunities, using a unique matchmaking technology…
This year’s conference is themed Next Gen Venues: The Power of Collaboration. Our aim is to delve into the evolution of conference venues, focusing on creating a sense of FOMO (fear of missing out) that is instrumental in attracting delegates. We’re dedicated to exploring innovations across the entire event value chain – not just in…
Annual Convention is the destination organization industry’s premier event to meet your peers and gain cutting-edge knowledge to tackle the challenges of tomorrow. The world of destination marketing and management is now completely different. Destination organization professionals of today must have a renewed focus on solutions to tackle the challenges of showcasing organizational strength and…
The Visitor Services Summit is a gathering of visitor experience and community engagement professionals. Join us as we focus on re-envisioning the purpose and value of the visitor center and how we engage with our communities, visitors, and residents. Learn from your peers as we share best practices, opportunities, and new innovations.
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Natalie O’Brien AM is Chief Executive of Melbourne Convention and Exhibition Centre (MCEC), where she is responsible for the strategic direction of the business. She also has oversight of planning and future management of the new Geelong Convention and Exhibition Centre (GCEC) opening in 2026. Natalie is a former CEO of Food + Wine Victoria,…
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Senthil Gopinath has over 20 years’ experience in the meetings, association and leisure industry. He has held a wide range of positions, including CEO of Sri Lanka Convention Bureau, and Vice President of Kuoni. In 2006 Senthil moved to Dubai to work for Congress Solutions International, the Professional Congress Organiser (PCO) arm of Emirates Group….
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Geneviève is a Canadian industry professional based in Montreal. She has 26 years of experience in congress management and consultancy services for national and international associations and has managed international events in over 20 countries. Geneviève has been active at elevating the industry’s capacity in sustainability and value creation since 2006, when she was an…
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A specialized journalist in the association management field, Remi has been active in the meetings industry for more than 15 years. Together with Cecile Koch, he launched Boardroom in 2017, a niche publication specialized in association management and events. Boardroom covers a wide spectrum of issues of interest to associations based globally and is specifically targeting association…
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As Head of Advocacy & Industry Relations, Natasha oversees all industry partnerships, sponsorships, pan-industry initiatives and strategic alliances for the IMEX Group. Natasha plays a key part in business events industry advocacy efforts on behalf of the IMEX Group including the prestigious IMEX Policy Forum. In this capacity she is responsible for bringing together national…
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Nigel started his career at the head office of the International Congress & Convention Association (ICCA) in Amsterdam. He was part of the event organizing team of the association and served 7 years organizing a host of events on all continents. During his tenure he gained extensive project management skills and was responsible for implementing…
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Lyn Lewis-Smith is CEO of BESydney and leads a global team of professionals spanning Europe, North America and Asia who are charged with securing global meetings of strategic, economic and social benefit to Sydney, Australia. The organisation works across sectors which include infrastructure, technology, professional services, advanced manufacturing, education and health. Lyn has led transformation…
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Tommy Goodwin is Vice President for the Exhibitions & Conferences Alliance (ECA), a newly-formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy and member engagement work on behalf the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the…
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Amelia is a pioneer of BESarawak with over 21 years of branding, marketing and PR experience whose career in the sector began as a sales coordinator. Within 12 years, she helms the organisation as a CEO. Coming from the indigenous Bidayuh tribe of Sarawak, she is passionate about developing her homeland and providing opportunities for…
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Born in Toronto, Canada, Greg has divided his life between living in Calgary, Toronto and Ottawa. With now more than 20 years in the hospitality industry Greg has spent time in Management of a high end independent mountain resort property (The Rimrock Resort), Hyatt Hotels and the Intercontinental group before moving over to convention centers….
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