IMEX 2024 BRACES FOR IMPACT: Canada and Copenhagen Reveal Studies

As the global business events community descends upon Frankfurt for the annual trade and policy bonanza, welcome to Issue #114 of Business Events World to send you on your way!

In Features, Destination Canada prepares to unveil the first of its 3-Year, 16-event, case studies. Wellington, NZ, invites business events as future ambassadors / exporters of climate adaptability, ICCA extends industry ties with UN Tourism, and Kerstin Wuensch of tw magazine shares the role of EU Dialogue & the EU-funded BE>FUTURE Project underpinning the role of the Meetings Industry in sustainable transformation (see the Founders in video also in Features). The Copenhagen Legacy Lab expands its legacy framework, and Skift Meetings reports from ICCA’s ‘The Future of Association Meetings & Societal Transformation’ Conference held in ASAE HQ in Washington DC during Business Events Industry Week.

In News, VisitBritain Business Events co-creates its BE Impactful Framework© with associations and PCOs in Edinburgh. Fred Dixon inherits pent-up demand for inbound travel at the helm of Brand USA but may face headwinds resulting from a proposed amendment to the Federal Aviation Administration Reauthorization Bill which could lead to 120 million additional hours of collective waiting at TSA checkpoints for travellers. Eurostar to be 100% renewable by 2030 and will be measured, no doubt, by TRACE by isla recently voted the Top Carbon Measurement Tool. ESTRO goes to Glasgow thanks to the work of Beatson West Scotland cancer centre. New Zealand’s Business Events Industry Aoteara (BEIA) will oversee the new 10-year national strategy vision announced last month and The Business of Events (TBOE) is to hold a Policy Forum at next month’s The Meetings Show, in London. City DNA confirms Barbara Jamison-Woods as its new President, while Net Zero Carbon Events confirms GBTA as its latest signatory to the industry sustainability movement overseen by the Joint Meetings Industry Council (JMIC). And ICCA drops its LATAM anchor in the ‘City of Knowledge’.

In Case Studies – a double-bill no less as Iceberg Partners, BestCities Global Alliance, tag our own review of the Global DIY Summit held in 2022 in Copenhagen – a truly incredible illustration of how the Copenhagen Legacy Lab provided the framework for transformation – not just in relation to the event, but across the entire DIY and Home Improvement Sectors. Once you watch these, you’ll likely find yourself humming the lyrics of The Police’s “Every breath you take, and every move you make…!”

Iceberg Ambassador, Natalie O`Brien from Melbourne Convention Exhibition Centre (MCEC) shares the legacy impact anticipated from the 2024 ASAEN Commemorative Summit, and SFA Connect reflect back to 2019 and the `Mission Innovation` workshop on Hydrogen Energy and the UK National Grid, held in Chester. Thank you Ambassador Sarah Fleming for that.

In Research, Skift shares ‘What’s New’. CMW reveals that ‘Events Lead the Way in Marketing Spend’, Northstar & Cvent share the findings of their Pulse Survey and IAPCO members flag a £12.5bn economic impact on destinations.

In the best Opinions ever posted on The Iceberg, BESydney shares Ambassador Sally-Ann Williams, founder and CEO of Cicada Innovations in the heart of Sydney’s Tech Central District, where business events are driving deep tech innovation by frustrated entrepreneurs! Padriac Gilligan shares pre-IMEX Policy Forum reading for attendees (a real must read BTW!), and co-moderator of the Forum, Martin Sirk, delivers ‘It’s Not You. It’s Me…..No, it’s Us!’, another essential pre-IMEX cordial from Boardroom Magazine.

Skift weighs in with Gregg Talley on building human connections, sustainability guru Shawna McKinley’s weather watch in podcast is with Mike Fletcher & Paul Cook, TSNN charts the rise of Amy Calvert from her early days at IHG to President & CEO of the Events Industry Council (EIC), while Wee Min Ong discusses venue sustainability demands with TTG Asia’s Karen Yue. Skift Founder, Rafat Ali, claims ‘Conferences are Failing their Audiences’, and finally Destination Canada and The Iceberg Ambassador, Virginie De Visscher, shares her vision for a sustainable BE Industry, this time on LinkedIn… (a rival publisher no less!)

Publications and Newsletters aplenty from the world’s leading industry publishers, alliances, associations, and organisations committed to advancing the role of business events beyond the consumption of the supply chains – now there’s a novel concept!

Enjoy, learn, and share but best of all be sure that YOU make an IMPACT at IMEX!

The Curator


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