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The purpose of this document is to outline key planning considerations for organisers of mass gatherings in the context of the COVID-19 outbreak. It should be read in conjunction with the World Health Organization’s Public Health for Mass Gatherings: Key Considerations, which provides general advice on the public health aspects of mass gathering events. It…
During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on outreach. The purpose was to identify how Danish destinations can create significant added value for the international associations coming to Denmark. The objective is to help associations achieve greater impacts in fulfilling their own goals and missions while also strengthening the…
The impact of the meetings, incentive, conference and exhibition (MICE) industry on the Canadian economy has always been significant, relating to short-term delegate expenditure and long-term job growth and economic development. These types of business events are also an ideal way to counteract seasonality because international business events take place throughout the year, ensuring a…
Patient involvement in clinical care and research has gained momentum in recent years, firstly because the patient community itself is asking for more active role, but also because patient participation in healthcare systems has been proven to improve treatment outcomes. Scientific associations are also increasingly recognising that patients can contribute to the success of congresses…
This is a unique study of over 200 healthcare professionals (HCPs), from both Europe and the US, across a range of therapy areas. It highlights HCP preferences and shares perceptive experiences of medical congresses – from their decision-making regarding attendance, how they value this type of activity, how they apportion their time on-site and engage…
Sponsored by the Professional Convention Management Association (PCMA) and Destination Cleveland, “Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors” is a new white paper that tackles one of medical associations’ chief challenges head on: the increased pressure to show a positive return on their exhibitors’ investment. Making a Healthy Case: Six…
Ashfield Meetings & Events is pleased to announce a 2018 follow-up study to the 2016 “Future Of Meetings” white paper. “The Science Of Healthcare Professional Meetings” compares and contrasts the perceptions of healthcare professionals (HCPs) across a wide variety of speciality areas, and dives deeper into the ongoing evolution of the medical meetings landscape. By looking…
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