The findings of “The Science of Healthcare Congresses” (see Research), Ashfield Meetings & Events’ new study of over 200 healthcare professionals, was a focus of discussion at the 36th Pharma Fortbildungs-Forum in Cologne. Its results were presented by Ashfield’s Client Relationship Director Fabienne Wild. From Meetings & Incentive Travel…
The Iceberg has always been dedicated to identifying and celebrating the greater mass of hard-to-see business events legacies lying hidden under the all-too-visible tip of travel and hospitality spending. So now it’s time to examine what lies beneath in a bracing new way. It’s time to take a deep breath and plunge “Below the Waterline”. In…
Launched in February, the #MEET4IMPACT Project is creating a framework to support and measure association meetings’ social impacts. In this third instalment of our Features series, founder Geneviève Leclerc explores the key steps needed to achieve successful impact. Global nonprofit NewCities is the example. From Boardroom…
Hamilton in New Zealand has hosted a record-breaking Native American and Indigenous Studies Association Conference. The event, held at the University of Waikato, was being staged for the first time outside the United States or Canada. It attracted a record 1,872 registrations from countries as far afield as Scandinavia and South America. From Meetings International…
Lord Mayor Adrian Schrinner has announced Brisbane will receive an economic boost of over AU$112 million from new business events taking place in the city over the coming years. The forecast is an annual record achieved by Brisbane Marketing with partners including BCEC (the Brisbane Convention & Exhibition Centre). From Meetings International…
Support from a who’s-who of top Australian scientific minds has just secured ICME15 for Sydney in 2024. The International Congress on Mathematical Education is the largest event in its field, and was won by advocates including Australia’s Chief Scientist, one leading mathematician, and a YouTube sensation maths teacher. From AMI Intellectual Capitals…
Bordeaux Convention Bureau has become the 49th DMO (destination marketing organisation) to join the Global Destination Sustainability Index, an Iceberg partner that ranks cities by their environmental performance. The wine capital of the world is a hub for meetings of the medical industry, academia and learning, the digital economy and aeronautics. From Association Meetings International…
CTICC, the Cape Town International Convention Centre, carried off the 2019 Delegate Choice Award for Innovation at the AIPC (International Association of Convention Centres) Annual Conference in Antwerp. The accolade recognised the venue’s water saving efforts during Cape Town’s water crisis. From the Event…
Italy has seen a jump in international events it stages with major overseas participation, up from 7.9 percent in 2017 to 8.1 percent in 2018. Overall conferences and events held in Italy rose by 5.8 percent in 2018, with delegates down by 2.4 percent after a fall in international association conferences. From Meetings & Incentive Travel…
The London Convention Bureau has asked UK hospitality tourism players during London Climate Action Week to sign up to commitments in the Mayor of London’s environment strategy. The week was launched by Mayor Sadiq Khan as a drive to make the UK capital a leader in tackling climate change. From Meetings & Incentive Travel…
What will the meetings industry look like in 2029? New tech, spiralling travel costs, legislation about the environment and “flight guilt” will transform the sector. The industry will still thrive. The need to “meet” will not go away. But “meeting” will more often be through a screen. From editor’s blog at Association Meetings International…
Festivalisation refers to a process of making existing meeting structures more engaging, more immersive, and more tailored to the individual. The word is everywhere and may sound like a gimmick, but there’s a serious side to it, which might determine whether your congress lives to see another ten years. From Association Meetings International…
The international conference just staged in Ljubljana, Slovenia, by Iceberg partner European Cities Marketing included thoughts about destination sustainability from Nobel prize winner and climatologist Lučka Kajfež Bogataj. Another Iceberg partner participating, the Global Destination Sustainability Index, also released its third white paper. From European Cities Marketing…
“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…
After enduring record temperatures at sector meetings, the CEO of UFI, global association of the exhibition industry, muses on its recent report about supporting UN Sustainable Development Goals. The Joint Meetings Industry Council is doing similar work, plus Iceberg partners UFI, ICCA and AIPC have launched a Global Alliance. From Kai Hattendorf via LinkedIn…
The meetings and events industry is served by many international trade associations, quite a few of them partners of the Iceberg. Some have formalised collaborations, the latest being The Global Alliance, a sharing of content between ICCA, UFI and AIPC. But are there still too many for the sector? From editor’s blog at Association Meetings International…
This project collected, analysed and synthesised the findings of all prior Joint Meetings Industry Council Case Studies to deliver a verdict on the broader contributions that conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies. The cases were drawn from four continents: Europe, Asia, South America and Australia. The…
A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…
The UK’s first-ever tourism sector deal is set to deliver a focussed new government strategy to grow the country’s conferences and meetings. It has created plans for identifying business events it might support, with separate criteria for attracting events to the UK, growing existing meetings and creating new ones. From Meetings & Incentive Travel…
The Meetings Show has reported best-ever exhibitor stand sales figures and the highest number of pre-scheduled appointments in its seven year history. The event kicked off with a conference attended by 350 hosted buyers. Overall revenue has increased by 20 percent year-on-year, with an 18 percent rise in international exhibitors. From Meetings & Incentive Travel…
Iceberg partners AIPC (the International Association of Convention Centres), together with ICCA (the International Congress and Convention Association) and UFI (the Global Association of the Exhibition Industry) have formed an alliance to collaborate on delivering comprehensive benefits to their respective members. Educational content, research, standards and advocacy will be the focus. From Meetings & Incentive Travel…
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