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Emerging Opportunities in a Transformative Events Landscape
By Matthias Schultze, Managing Director, German Convention Bureau: How Business Events Can Adapt to Megatrends and Unlock Future Business Potential Business events remain vital arenas for innovation and strategic dialogue. Yet, in a rapidly changing world shaped by technological, societal and environmental shifts, these platforms are undergoing transformation themselves. In its most recent research phase,…
VisitBritain Association Conference #2: Impact is the Future
The second edition of the VisitBritain Business Events Association Conference, held at the ICC Wales 11-13th February, revealed the extent to which the sector has adopted the new impact & sustainability narrative – and tools – for effective congress bidding by the organisation’s key partners and stakeholders. This video of the event titled ‘Bid for…
IAPCO: Storytelling is Key to Advocacy
IAPCO is the global community for accredited PCOs. At AIME in Melbourne this year, the organisation’s immediate past president and CEO of ICMS Pty Ltd, Sarah Markey-Hamm, shares the importance of curiosity in achieving the most potent outcomes – and storytelling – being sought from the organisation’s member-facilitated events. Markey-Hamm and the organisation’s PR lead,…
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