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Olympics Fuel Optimism as Top European Event Agencies Eye Strong 2026

As the Milano Cortina 2026 Winter Olympics approach the final stretch, they are not just inspiring a world of aspiring athletes; they are also a key driver of revenue and a factor lifting projections for European event agencies. Executives at four major European event agencies told Skift Meetings they’re planning for a strong year ahead…

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Proposed US Entry Requirements Could Wreak Havoc on Meetings and Events

Industry leaders warn that new screening requirements for travelers to the US from countries in the Visa Waiver Program could mean higher costs, lost business, and meetings moving to other countries. Event planners remain hopeful that changes applying to business travelers will either be dialed back or get caught up in red tape. From Skift…

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Leading Europe’s Visitor Economy: Reputation, Community Trust & Global Competitiveness

European city destination leaders gathered in Barcelona in February for the 19th CityDNA CEO Meeting. Hosting the meeting in Barcelona was symbolic – few cities have more visibly navigated the political, social and structural pressures surrounding urban tourism. European destination CEOs addressed a central reality: the role of the Destination Management Organisation has fundamentally evolved.

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China’s Welcome Mat Can Boost Events

Roy Ying says Hong Kong and cities across Greater Bay will reap benefits after visits by UK and Canadian leaders to Beijing. High-level diplomacy resulted in extending visa-free travel, leading to opportunities for MICE organisers, and marking the latest milestone in a sweeping national strategy to open China’s doors wider to the world. From MIX…

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One Event, Two Worlds: Bridging the Industry-Academy Gap to Deliver Better Events

The event industry does not lack expertise; it lacks a system that turns thousands of successfully delivered events, research, and thought leadership into accumulated professional knowledge that helps us continually improve how events are planned, delivered, and evaluated. Prof Mike Duignan sets out a pragmatic framework to solve this fundamental challenge.

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Exhibitions & Conferences Alliance Issues Statement on US Supreme Court Tariff Decision

Following the ruling by the US Supreme Court that tariffs introduced under the auspices of the International Emergency Economic Powers Act are unconstitutional, the Exhibitions & Conferences Alliance described the decision as “welcome news for the business and professional events industry” which has faced mounting costs and prolonged uncertainty as a result of the tariffs.

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The Feel-Good Factor Nobody Measures in Business Events

Dr Emma Delaney from the University of Surrey explains how the “psychic income paradigm”, a concept well established in sports events, offers a credible way to capture the overlooked social and emotional value that is delivered by business events. From Centre for Events & Festivals…

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ICCA’s Return to Africa Raises Inclusion Questions Ahead of 2027 Kigali Congress

Skift Meetings’ Executive Editor Andrea Doyle argues that as global associations expand into fast-growing destinations, inclusion and human rights are becoming as critical as infrastructure and airlift. ICCA’s choice of Kigali for its 2027 Congress spotlights Rwanda’s rising meetings profile but raises concerns about LGBTQ safety and stigma, prompting calls for proactive inclusion planning.

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Three Steps to Breaking Down Place Marketing Silos

Traditionally, tourism and economic development were treated as two distinct functions, but this model has evolved over recent decades, as destinations recognise that these are two sides of the same coin. Visitors, investors, talent and residents are responding to the same fundamentals: quality of life, connectivity, innovation, culture, sustainability, and opportunity. From City Nation Place…

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Healthcare Professionals Want Interaction, Not Just Talking Heads

Medical meeting planners need to shift their strategies to meet the preferences of younger attendees, according to new joint research of 251 healthcare professionals (HCPs) across the U.S. and Western Europe by Emota and the International Pharmaceutical Congress Advisory Association (IPCAA). From Skift Meetings…

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GDS-Movement Announces New Criteria and Methodology for 2026 GDS-Index

Following its traditional evolutionary approach to destination sustainability metrics, the Global Destination Sustainability Movement has focused on consolidation, precision and alignment with global sustainability frameworks, enabling the Index to function even more effectively as a rigorous improvement-in-performance programme for destinations around the world.

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From Bar Tabs to Billions: A Modest Plea for Perspective

Soolnua co-founder Padraic Gilligan demonstrates how to effectively counter negative press stories by unapologetically hammering home economic multiplier facts and figures, and illuminating the bigger picture behind the cost and style of doing business in the business events or tourism sectors. From Padraicino…

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