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The “Invisible Industry” was a label put on the meetings and hospitality sectors back in 1996 by broadcaster Charles Osgood. Now this title has become an advocacy roadshow, thanks to a 49-foot trailer stocked with interactive media. It launched a year-long “Invisible Industry Tour” of US cities last June. From PCMA…
Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…
One year since exhibitions returned after the UK’s COVID-19 restrictions were lifted, EN guest editor Phil Soar explores who the true “heroes” of the pandemic have been. He looks in particular at the roles played by venues that became National Health Service “Nightingale” field hospitals, and finds some encouraging causes for hope. From Exhibition News…
The workday of Tommy Goodwin, Vice President of the Exhibitions & Conferences Alliance, is explaining the importance of business events to policymakers. But are they finally starting to get it? Goodwin explains the purpose of the business events advocacy association set up in early 2021. From Association Meetings International…
ICC Sydney shows its commitment to Australia’s First Nations peoples with programming, a reconciliation plan, and in artwork and messaging around its campus. Works by artist Jeffrey Samuels have become part of the venue’s comprehensive art collection, and are now also being adapted in other media, including digital signage. From PCMA…
Legacy is an accelerator of culture, and events are an excellent catalyst for legacy. In September, VisitBritain launched a new legacy and impact toolkit in partnership with Iceberg partner #MEET4IMPACT. Journalist Mike Fletcher examines the business of legacy planning after the launch of this toolkit. From IBTM…
A few months ago, I attended an Event Huddle, which was something my lecturers have always encouraged attending since I was in first year. Now, I’m sat in the room of the event, in my final year of my events degree, feeling both a wave of nostalgia as fresher week begins… From EVCOM…
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