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ASAE’s Michelle Mason: Association Trailblazer Breaking Barriers

Michelle Mason heads up Iceberg partner ASAE as President and CEO. After she “stumbled into association management”, as a temporary staff assistant at what is now called the American Chemistry Council, Mason has climbed the ranks, transforming any barriers into opportunities and using her platform to raise others who are underrepresented. From PCMA…

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How HIMSS21 Handled Attendee Vaccine Verification (II)

The Healthcare Information and Management Systems Society held its 2021 Global Health Conference and Exhibition in Las Vegas with a vaccine mandate. The event drew over 700 exhibitors and close to 19,000 in person delegates by the end, with almost as many attending online. Here’s more on how HIMSS managed the vaccine policy. From PCMA…

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Events UnPaused: The Five-Part Podcast from Maritz Global Events

An exploration of how the COVID crisis has impacted the meetings industry, Iceberg partner Maritz Global Events’ five-part podcast “Events UnPaused”, presented by President David Peckinpaugh, is chock-full of insights. The final episode is called “The Future of Events and Where the Industry Is Going”. From PCMA…

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Forward to our Future: 60th ICCA Congress Heads to Cartagena

The 60th Annual ICCA Congress will take the global association meetings industry to Cartagena in Colombia under the banner “Forward to our Future”. The Iceberg partner event established the Kaohsiung Protocol (pictured), a framework document for the industry, in 2020, and 2021 maintains a collaborative approach to reinventing business operations. From the Event…

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With Delta Cases Rising, Vaccination Mandates Gain Ground

When a US academic recently asked on Twitter whether our professional organisations should have vaccine and mask requirements at their on site meetings this autumn, the result was unexpectedly definitive. It also sets the stage for a challenging few months ahead, for the organisations, for destination local authorities, and also for attendees. From PCMA…

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How HIMSS21 Handled Attendee Vaccine Verification

When a healthcare meeting chose to require verification of COVID-19 vaccination for attendees, it had to figure out how to do so in practice. The HIMSS21 conference just held used CLEAR Health Pass Validation and Safe Expo Vaccine Concierge Validation to verify status of staff, vendors and attendees. From Associations Now…

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Managing a Reported Positive COVID Test After Your Meeting

As more meetings return fully in person or as hybrid with in person components, there is the chance that someone will test positive for COVID-19 following attendance. Having a plan to deal with this is crucial, and that plan begins by helping delegates understand to whom to report the information. From Associations Now…

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Climate Change Can’t Be Solved Without Face-to-Face

On paper, travelling to meetings is less friendly to the environment than meeting virtually. But events face-to-face have value add hard to quantify. Human interaction is vital for challenging entrenched ways of doing business. To tackle climate change, we must surely collaborate in person as well as online. From Meetings & Incentive Travel…

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Tokyo 2020: Staging a Hybrid Global Event Too Big to Fail

The Tokyo 2020 Olympics were the most expensive to date, and too big to fail, despite ongoing challenges from the pandemic. Gary Grimmer, the Executive Chairman of Iceberg partner GainingEdge, says they make a timely case study for planners and destinations in the new paradigm of broadcast-friendly hybrid events. From Meetings & Conventions Asia…

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BestCities Reaches 21: Collaboration Key for Destination Alliance

BestCities Global Alliance has just celebrated twenty-one years since its founding. Managing Director Lesley Williams reflects upon the Iceberg partner’s past and future, and upon the role collaboration has played in the journey. She also pays tribute to the BestCities’ member destinations and to more recently formed alliances. From BestCities Global Alliance…

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PCMA’s Sherrif Karamat: How Business Events Create Better World

Sherrif Karamat is the President and CEO of the Professional Convention Management Association. He claims here that the pandemic is raising the need to focus now on why we meet and why events like congresses are held. He also has some interesting ideas about The Iceberg’s favourite subject of legacy. From Meetings International…

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GAHP’s Martin Sirk: How Associations Are Evolving Their Meetings

The Iceberg always enjoys hearing from Martin Sirk, the International Advisor of our partner the Global Association Hubs Partnership and owner of Sirk Serendipity. In an AMI podcast Martin discusses the future of association meetings in terms of both vaccine passports and also of outcomes measurement. From Association Meetings International…

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Northstar Editors Give Global Outlook on Sector Recovery

Singapore is tightening up its COVID restrictions. The UK has piloted large free-of-mask events, but uncertainty remains over resuming international meetings. With the global vaccine rollout still not injecting enough certainty into the industry, four Northstar editors from around the world have collaborated on a global outlook. From Meetings & Incentive Travel…

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IMEX’s Carina Bauer: New IMEX BuzzHub Bets on Community

As Iceberg partner the IMEX Group launches its latest digital platform IMEX BuzzHub, CEO Carina Bauer explains how the community is key to COVID-19 recovery. Bauer reveals also latest plans for IMEX America in November, and why organising any trade show right now is “an exercise in extreme preparedness”. From Meetings & Incentive Travel…

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