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Tokyo 2020: Staging a Hybrid Global Event Too Big to Fail

The Tokyo 2020 Olympics were the most expensive to date, and too big to fail, despite ongoing challenges from the pandemic. Gary Grimmer, the Executive Chairman of Iceberg partner GainingEdge, says they make a timely case study for planners and destinations in the new paradigm of broadcast-friendly hybrid events. From Meetings & Conventions Asia…

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