Opinions

  • Category

  • Sector

  • Host Destinations

Found 214 Opinions

Viewing all Opinions

The Power of the Desk Photo, the Power of Incentive Travel

Salespeople used to visualise reward for success through pictures placed on their desk, of a sports car, dream home or paradise location. Agency Strata Creative Communications’s Client Services Director and Head of Incentives, Mike Parrott, spells out how modern incentive events drive effective and sustainable growth in performance. From Meetings & Incentive Travel…

Read More

Incentive Travel and the Potential Disincentive of Flight Shame

The Swedish concept of “flygskam” or “flight shame” is starting to affect air travel. So says new research from UBS, which claims that one person in five is actively reducing the flights they take for environmental reasons. What do event professionals make of the possible impact, on incentive travel especially? From Conference & Incentive Travel via AIME…

Read More

Sustainable Meetings: Understanding Event Impact on Society

Sustainability continues to rise up the agenda across meetings and events, and two Iceberg partner specialists in this area have turned up in a series of video interviews on the subject filmed at IMEX America, Positive Impact’s Fiona Pelham and the Global Destination Sustainability Index’s Guy Bigwood. From Endless Events…

Read More

Magical Kenya Travel Expo 2019: Business Events and Tourism

Magical Kenya Travel Expo 2019 has just run at the Kenyatta International Convention Centre. In a session on business events, Lance Gibbons, the Publisher of Iceberg partner Event Africa, headed up a discussion on the importance of the sector. Also contributing was Jeffers Miruka, President of African Society of Association Executives. From the Event…

Read More

Sustainability is More Than Merely Getting Drastic on the Plastic

Has the war on plastic blinded us to other problems we face? Jemma Peers, Commercial Director at Top Banana, explores sustainability issues and shares the top three quick wins the industry can start practicing for long-lasting impact: watching air miles, reducing waste and creating sustainable menus. From editor’s blog at Meetings & Incentive Travel…

Read More

Working in Events: Four Key Issues to Address in Reducing Stress

We’re told that the events industry is one of the most stressful sectors in which to work. It doesn’t have to be. Will Glendinning, event producer, director, designer and adventurer, lays out four key issues behind most of the stress workers deal with on a daily basis. From editor’s blog at Meetings & Incentive Travel…

Read More

Glasgow’s Culture of Events: Views from Across the Sectors

Glasgow will be welcoming 30,000 delegates, among them 200 world leaders, to discuss climate change at COP26 next year. The Glasgow Convention Bureau has also just reported best ever year-end results for conference business, attracting as well incentive and motivational events like KFC’s RGM Fest. From Meetings & Incentive Travel…

Read More

On the Border of Incentive Voyeurism: The Must-See DMZ

In issues 18, 33, 53 and 60 of The Iceberg’s fortnightly Business Events World, the importance of meetings has been discussed in terms of President Trump’s rapprochement with Kim Jong-un. Their summit venue, the Demilitarized Zone or DMZ, is also a fascinating outing for incentive delegates. From editor’s blog at Meetings & Incentive Travel…

Read More

Meetings and Events: How to Plan and Build Immersive Experience

The event industry talks a lot about “experience” in meeting design, and that “experience” should always be “immersive”. But what does it mean in practice for planners? How should they build experience into meetings they run, and then how should that experience made immersive? From Maritz Global Events…

Read More

SITE Aims to Define Incentive Travel in Bangkok Manifesto

The Society for Incentive Travel Excellence’s new Bangkok Manifesto aims to define the nature, purpose and direction of the incentive travel sector. It was crowdsourced during the SITE Global Conference held in Bangkok this January, from essays written by ten sector professionals. CMO Pádraic Gilligan explains. From Northstar Meetings Group…

Read More

ExploreGB: An Events Perspective from Harrogate, Yorkshire

Harrogate Convention Centre in Yorkshire has hosted more than 320 suppliers from UK and Ireland at the ExploreGB event, together with at least 250 international organisations from 31 countries. Peter Dodd, the Commercial Director of Welcome to Yorkshire, offers a north of England events perspective. From Meetings & Incentive Travel…

Read More

Sri Lankan DMC: Please Don’t Now Abandon this Destination

The recent terror attacks in Sri Lanka have devastated a country enjoying resurgent tourism since the end of civil war a decade ago. It is crucial that the international community, especially in incentive travel, does not abandon the destination. Rajeev Kohli is joint MD of Creative Travel DMC, which has operations in Sri Lanka. From PCMA…

Read More

SITE Incentive Summit Europe: An Inaugural View from Verbier

Recently almost sixty incentive travel professionals took planes, trains and automobiles from sixteen countries to Verbier, Switzerland, to attend the inaugural Society of Incentive Travel Excellence’s SITE Incentive Summit Europe. SITE’s Chief Marketing Officer now reports on the four day alpine excursion of connections, education and destination discovery. From SoolNua’s Pádraic Gilligan at Padraicino…

Read More

Incentive Travel: Trends in Hotels, Security and Compliance

From mergers and acquisitions in the hotel sector, not to mention its commission cuts, to concerns about security, both of person and of data, including GDPR compliance, here’s a look at key pointers found in the Incentive Research Foundation’s 2019 Trends Study that are expected to affect the buoyant incentive travel industry. From PCMA…

Read More

Lausanne Montreux Congress: The Two Directors’ Vision

As The Iceberg reported in October, the Swiss regions of Lausanne and Montreux have joined forces to create the joint Lausanne Montreux Congress. Two LMC representatives, Director Lausanne Tourisme Steeve Pasche and Director Montreux-Vevey Tourisme Christoph Sturny, have been speaking exclusively about their future plans. From Meetings & Incentive Travel…

Read More