Global Meetings Industry Day was celebrated in New York City with a hybrid event. An enterprising sector publication chose to experience the meeting both online and in person, so here are two contrasting views on different ways to experience a single event, including the role of serendipitous encounters, dessert and champagne. From PCMA…
Event Director David Thompson (pictured left), is a familiar figure around the show floor at Iceberg partner IBTM World. In this podcast, he talks through the experience of running IBTM World Virtual in 2020, and why he is certain there will be a live event in Barcelona this year. From Meetings & Incentive Travel…
THIS IS NOT A TOURISM CONFERENCE. Why? Because the future of tourism is about much more than tourism – and with this conference, European Cities Marketing in association with Group NAO invites ECM members, destination and tourism professionals to seek above and beyond tourism to inspire our industry’s future. We want to remind ourselves to…
(ECM members only.) This webinar will discuss the results of a major survey of European convention bureaus, exploring how they have been affected by the Covid-19 pandemic of 2020 and 2021. 134 convention bureaus representing countries, cities and towns from all over Europe participated in the survey by MICE Knowledge, describing how they have adapted to…
The current raging of the COVID-19 virus across the globe has already had enormous consequences for the Meetings Industry. It poses however, a whole different challenge for newly-appointed professionals in our industry whether working in CVBs, hotels, venues, PCOs all over Europe. Indeed, they are currently missing out on being at these central platforms, which are…
How can your destination secure more business events in a pandemic and post-pandemic world? What are some lead sources of business events that your destination can harness? How do you prepare a winning bid proposal? The course provides approximately 90 minutes of learning via a combination of live, instructor presentations and interactive student engagement. The…
How is a strong association community in your destination beneficial to business events? What are some practical ways to build and strengthen the association community in your destination, keeping in mind the impacts from the pandemic? How can you develop and support an Ambassador program in your destination? The course provides approximately 90 minutes of learning…
What makes your destination stand out as a business events destination? How can you effectively plan and communicate your destination brand to your target audience? What branding adjustments should you consider as a result of the pandemic? The course provides approximately 90 minutes of learning via a combination of live, instructor presentations and interactive student…
For this live event, we will explore the opportunities to innovate and recover for urban destinations, bringing to you the diverse perspectives of different but equally thriving destinations. We foresee a very exciting discussion aimed at trying to define where city tourism is heading. If you expect to simply take away a list of ingredients to…
As the world begins to open up, many destination marketers are faced with the challenge of planning their marketing strategy amid the uncertainty. What kind of content will speak best to visitors right now? How can you keep your locals engaged? And how are other destination marketers staying agile when it comes to content planning? In…
Last September, the “Incredible Impacts” programme run collaboratively by Iceberg partners ICCA and BestCities Global Alliance selected three winning associations for the meeting legacy projects they submitted. Each of the three had shown a dedication to creating legacies that went far beyond the conference walls. The three winners were: Ecocity Builders and the BCIT Ecocity…
The Japan Convention Bureau, working under the umbrella of the Japan National Tourism Organisation, went all-online for its annual event targeted at event planners, Meet Japan. The educational familiarisation trip showcased the 2017 18th World Congress on Lung Cancer in Yokohama, plus a virtual tour of Osaka, set to host Expo 2025. From Boardroom…
In March 2020, the Iceberg partners AIPC and UFI released good practice guidance to help members manage the unfolding crisis, and in April 2020, further guidance on repurposing a convention or exhibition centre to serve as a temporary emergency facility. It is a role that many centres embraced to serve their community in a time…
During the past twelve months, marketing activities have been severely curtailed. This global report looks at both what channels destinations have been using to remain engaged with audiences and what is being planned for the future. PR agency Davies Tanner has now launched the second stage of research to ensure continued up-to-date intelligence for the…
The “Future Meeting Space” (FMS) innovation network was launched by the GCB (German Convention Bureau) in cooperation with the Fraunhofer Institute for Industrial Engineering IAO. This research project focuses on trends, innovations and social developments, identifying their possible influence on the event industry. In this context, research questions focus on how future events should be…
A growing number of convention and exhibition sites across the world have started operating as temporary COVID-19 vaccination centres, getting anywhere from 500 to over 6,000 people vaccinated every day at each location. At the same time, an increasing number of markets around the globe have begun to reopen business events with varying COVID-19 protocols…
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