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Coronavirus: How the Current Crisis Should Reshape Associations

There has never been a more vital time for the services and value that associations provide, at precisely the moment traditional business models are falling apart. With a strong focus on societal mission, and by making urgent challenges the top priority, associations now have a unique opportunity to make difference. From Martin Sirk via Boardroom…

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Four Cities Linked: The Global Associations Hubs Partnership

Most ambitious destinations market meetings by targeting key economic growth sectors and by making good use of knowledge economy assets. GAHP, the Global Association Hubs Partnership, links up four such cities with strong association ecosystems and support. GAHP is also a partner of The Iceberg. From Association Meetings International…

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Coronavirus: African Sector Also Suffering Under COVID-19 Crisis

Meetings Africa 2020 already seems so long ago. As the world struggles to tackle COVID-19, not only have major conferences and exhibitions in Asia, Europe and America been cancelled, but Africa is also feeling the crisis. Interviews include Gregg Talley, President and CEO of Iceberg partner Talley Management Group. From the Event…

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Virtual Events Guide: Train Staff, Attendees, Speakers and Exhibitors

As more events pivot to virtual, it’s crucial to be giving staff, attendees, speakers and exhibitors the help and training they need to be confident in the space. Here are some pointers to assist all four groups in getting comfortable with new technology and learning to engage effectively within a virtual environment. From Associations Now…

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Coronavirus: UK Events Industry Promised an Amplified Voice

The coronavirus crisis is the biggest challenge ever faced by the events industry. Get ready for business as extremely unusual. In an editorial posted before the United Kingdom locked down, one Iceberg partner promised the UK meetings industry “to amplify its voice at every turn”. From Meetings & Incentive Travel…

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Medical Associations: Demographics Change, So Approaches Change

The associations sector is vast and diverse, but one community dealing with particular challenges is that of the medical associations. Significant demographic changes are changing how healthcare professionals work and meet together. Ben Hainsworth, Managing Director at EASL (home of hepatology) explains what these are. From Boardroom…

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Coronavirus: L&I’s Linda Pereira on PCO Impact

Linda Pereira is CEO of the L&I Communications Group. A professional congress organiser firmly based in Portugal but with huge international experience, the “Destination Diva”‘s smile is a familiar sight right across the global meetings industry community. In this Iceberg exclusive video, however, Pereira’s assessment of the damage COVID-19 has now caused the sector is sobering to…

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