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Building on UFI and Explori’s 2016 Global Visitor and 2017 Global Exhibitor Insight reports, this study investigates: How the trade show industry has evolved since 2016 in the eyes of its visitors Visitor experience of individual shows and the industry as a whole How the trade show industry compares to other channels How the visitor…
Fake and predatory events provide little or no substance, if they even take place at all, create confusion in the marketplace, and siphon off the very same audiences that legitimate events work so hard to attract and educate. They are becoming a real problem in the meetings industry. What can be done? From PCMA…
Has the war on plastic blinded us to other problems we face? Jemma Peers, Commercial Director at Top Banana, explores sustainability issues and shares the top three quick wins the industry can start practicing for long-lasting impact: watching air miles, reducing waste and creating sustainable menus. From editor’s blog at Meetings & Incentive Travel…
Looking into 2020, sector professionals are “very optimistic” about the meetings and events industry. This global survey’s respondents are predicting that the industry will remain steady with moderate growth across all meeting types, with modest increases in spend, and with a continued focus on the attendee experience and experiential events. 2020 Global Meetings and Events…
Edinburgh will leave Iceberg partner BestCities Global Alliance at the end of the year after major public sector funding cuts that have devastated Marketing Edinburgh. The body is the destination’s convention and visitors bureau, and is responsible for promoting the city to the world. From Meetings & Incentive Travel…
For the first time ever the UN has received commitments from the event industry at the Sustainable Development Goal Summit in New York. 7,000 pledges were collected from 58 countries, and the resultant “acceleration action” from Iceberg partner Positive Impact is promoting events as a form of lifelong learning (SDG 4). From Meetings & Incentive Travel…
The American Express Meetings and Events 2020 Forecast reports that industry professionals are “looking aggressively” towards next year. All meeting types are expected to see steady growth for the fifth year in a row. But planners across Europe are facing specific challenges in relation to GDPR and the uncertainty around Brexit. From Meetings & Incentive Travel…
During August, Iceberg partner Positive Impact conducted a survey of event industry commitment to the UN Sustainable Development Goals. Over 7,000 pledges from 58 countries were received, like using only plant-based food to reduce carbon footprint. In a video from outside UN HQ in New York, CEO Fiona Pelham explains. From Positive Impact via YouTube…
The first time Gina Glantz used social media to call out the lack of women on a conference panel, she was “rebuked”. This ultimately led to the foundation of the campaigning nonprofit GenderAvenger, and later a change in how meetings respond to the naming and shaming of sessions which only schedule “manels”. From PCMA…
We’re told that the events industry is one of the most stressful sectors in which to work. It doesn’t have to be. Will Glendinning, event producer, director, designer and adventurer, lays out four key issues behind most of the stress workers deal with on a daily basis. From editor’s blog at Meetings & Incentive Travel…
Iceberg partner Positive Impact has been campaigning for the meetings industry to align its activity to the framework of the UN’s Sustainable Development Goals. An industry survey that was conducted during August is being submitted to the UN itself. In a further video recorded at IMEX America, CEO Fiona Pelham explains. From IMEX via YouTube…
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