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Tourism Outlook: Unlocking Opportunities for the Sector

From Destination Canada: Canada’s tourism sector has made significant strides since our previous outlook in Fall 2022 and we are now moving past recovery to a much welcome rebound, with tourism spend set to return to pre-COVID levels in 2023, earlier than previously forecasted. As we move from surviving to thriving, the Canadian tourism sector,…

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Capilano University Conference Legacy Impact Study

During BestCities Global Forum 2022, Capilano University’s School of Tourism Research and Destination Vancouver shared groundbreaking research resulting from a comprehensive Legacy Impact Study. This partnership between industry and academia will create a framework of best practices guiding associations towards ideating and executing sustainable, purpose-driven events that exceed the standard expected by delegates today.

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Leveraging Intellectual Capital – The Second Edition

Global convention sector consulting firm GainingEdge has launched its second annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations that…

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JMIC & SDGs – Meeting the World’s Sustainable...

A new report published by the Joint Meetings Industry Council (JMIC), which presents The Iceberg, offers the most comprehensive assessment yet of meetings industry activities addressing the full range of the United Nations Sustainable Development Goals (UNSDGs). The program was an extension of an initiative begun by Iceberg partner UFI, the global association of the…

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How Canada’s National Meetings Strategy is Driving Regional...

The impact of the meetings, incentive, conference and exhibition (MICE) industry on the Canadian economy has always been significant, relating to short-term delegate expenditure and long-term job growth and economic development. These types of business events are also an ideal way to counteract seasonality because international business events take place throughout the year, ensuring a…

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Attendee ROI Playbook Series

A random sampling of B2B exhibition organizers from the Center for Exhibition Industry Research (CEIR) Census was pulled to generate an attendee sample for this project. A total of 21 exhibition organisers in the United States and Canada agreed to participate, with a minimum of one event per sector, with the exception of Sporting Goods, Travel…

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The Rise of Midsize Cities in the Meetings Industry

A new research report examining “The Rise of Midsize Cities in the Meetings Industry” in North America and Europe, commissioned by the IMEX Group and developed by Skift, has been published. The free 40+ page report carefully examines why and how some midsize cities (historically known as second-tier cities, a label they’ve now shaken off) have managed…

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Canadian Economic Impact Study

The aim of the Canadian Economic Impact Study (CEIS) 3.0 was to report on the economic significance of meetings, specifically business events, held in Canada for the base year 2012. Canadian Economic Impact Study

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