Features

Conventions Slowly Make Room for Babies

As the events industry pushes for greater inclusivity, new parents, especially mothers, are asking why so many events still turn them away at the door. For many parents, particularly those with infants who are breastfeeding or not yet in childcare, the inability to bring a child means skipping the events entirely. From Skift…

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New Zealand’s Blueprint for Conferences That Leave Something Behind

From Māori-led programming to youth-led declarations, New Zealand’s conferences are shaped by values as much as venues. In M&C Asia’s latest cover story on legacy in business events, Penelope Ryan, Tourism New Zealand Global Manager Business Events, explains how the country deliberately engineers long-term legacy across every event it hosts.

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Why Legacy-Led Thinking Is Creating Multiplier Effects That Outlast the Show Floor

Today, legacy matters just as much as delegate numbers, room nights and economic impact. Across Asia-Pacific, destinations are embedding legacy thinking into each stage of the event lifecycle, from bid strategy to programme design and post-event tracking. M&C Asia asks how convention bureaus are turning business events into catalysts for lasting change and impact.

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The Gathering Economy Is Now an Asset Class

Apollo bought 140 trade shows. Searchlight bought CloserStill. MARI bought the consumer side. In short: Apollo, Searchlight, and MARI just spent $5B on live events in seven months. What looked like isolated deals may signal a broader shift: live events becoming a serious asset class. David Adler spells out the profound implications of these mega-purchases.

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IAPCO: The Connecting Tissue Between People, Purpose, Place, and Policy

IAPCO’s “Dear Associations” campaign ensures that leaders from the worlds of healthcare, science, technology, trade and academia are the faces and voices that can best influence policymakers in destinations worldwide to truly understand the impact and value of association meetings. Leading PCOs describe why this issue is so critical and what needs to change for…

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Advocacy Success Story in New Zealand

BEIA CEO Lisa Hopkins outlines the combination of advantageous factors and hard work that have enabled New Zealand’s industry to enjoy the proactive support of their recently appointed Minister. With a ministerial portfolio that covers social development and employment, the voluntary sector and disabilities, as well as tourism and hospitality, the new Minister is an…

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An Industry, a Sector, or a Medium… or All Three?

Business Events Sydney CEO Amanda Lampe and ACCI’s Director Strategic Partnerships & Engagement Andrew Hiebl describe the necessity of building strategic partnerships aligned to the economic and societal development priorities of government, rather than petitioning or lobbying for support. Our role as an at-scale medium of knowledge and know-how transfers and an effective means of…

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Fair to Factory: Asia’s MICE Programmes Are Getting Real Industrial

Whether extending trade from exhibition halls into production floors, or grounding conference insights in real-world settings, factory access is playing a bigger role in MICE programmes. In sectors such as electric vehicles, robotics, aerospace and precision engineering, access to factories is important in driving programme differentiation, providing privileged insights and cementing economic positioning. From M&C/ASIA…

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APAC’s Moment for Associations – From Potential to Purposeful Impact

With over half the population and rapidly evolving industries, Asia-Pacific is poised to shape the future of many sectors. PCMA’s Kelly Ricker (Chair, Board of Directors), and Sheriff Karamat (President & CEO) assert that APAC is entering a phase where it can redefine what associations and their meetings are meant to do. From Association Commons…

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How Fuel Price Surge Could Influence Destination Selection

The spike in the price of airline fuel has raised the stakes for international associations wondering where to hold their next annual congress. For organisations used to the familiar tread of rotation patterns and long-term planning cycles, the impact of higher airfares on budgets and congress attendance is another factor to throw into the mix.

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“Madiba’s Children”: Bridging the Generation Divide

During Meetings Africa 2019 held recently in Johannesburg, a noticeable change of tone was detected in the young doctors and scientists attending the Association Day presented by the International Congress and Convention Association (ICCA). It was a clear message to established medical association leaders that “Madiba’s Children” have arrived with legacy in their hearts. One…

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The Medical Legacies of Hamburg’s Healthcare Hub

Hamburg Convention Bureau is busy profiling the city as a medical hub. So is the soon-to-reopen CCH – Congress Center Hamburg. Home to internationally renowned doctors and hospitals, over 169,000 people work in Hamburg’s healthcare sector, or one employee in seven. As a result the city is securing one medical congress after another. From Boardroom…

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Abu Dhabi: Meeting Economic Diversification

At the recent CEO Summit held in London by Iceberg partner UFI, Undersecretary of the Abu Dhabi Department of Culture and Tourism Saif Saeed Ghobash explained how international business events and exhibitions play a key role in diversifying the emirate’s economy away from petrochemicals. From AMI Intellectual Capitals…

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Guadalajara: Economic Transformation Through Events

A recent trip to Guadalajara, Mexico, including both The Iceberg and its partner Boardroom, revealed a lot about this emerging conference destination. In this second video from the Jalisco state capital we hear discussed two key sectors earmarked for growth – high tech and creative – and the role of events in shaping that legacy. From Boardroom…

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